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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Media Agribisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Indonesian Journal of Community Services Cel SABAJAYA Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Jasiyah, Rabiyatul
Universitas Muhammadiyah Buton
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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THE EFFECT OF PRODUCT BRANDING AND ONLINE PROMOTIONAL VIDEOS ON CONSUMER PURCHASING DECISIONS IN MSMES Gordius Ago; Rabiyatul Jasiyah; Suriadi Suriadi; Ivonne Ayesha; Henny Herawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The impact of product branding and online promotional video on consumer purchase decisions in micro, small, and medium-sized enterprises (MSMEs) is an integral component of the company's marketing strategy for supporting operations and increasing sales. According to studies, MSMEs who use effective product branding and digital advertising have better sales levels than those that do not. Consequently, the goal of this study is to investigate the impact of product branding and online promotional video on SME consumers' purchase decisions. The research strategy is quantitative and employs a questionnaire with a random sample of 10 MSME respondents. The results indicated that the variables of product branding (X1) and online promotional video (X2) had a substantial impact on the purchasing decisions of MSMEs with a reliability coefficient more than or equal to 0.70, therefore it is considered reliable.
THE IMPACT OF TRAINING AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Ema Yudiani; Indra Rustiawan; Rabiyatul Jasiyah
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this research is to determine the impact of training and work motivation on employee performance at the Perum Damri Bandung Branch Office. The Statistical Package for the Social Sciences (SPSS) program is used in this type of research. Data collection methods such as questionnaires and interviews. The sample consisted of 47 Perum Damri Bandung Branch Office employees. Validity tests, reliability tests, multiple linear regression analysis, and statistical tests are used. According to the findings of statistical tests, training and work motivation have a positive impact on the performance of employees at the Perum Damri Bandung Branch Office.
Co-Authors Abubakar Betan Afiful Ikhwan Edward Gland Tetelepta Ema Yudiani Ferry WF Waangsir Gordius Ago Haetami, Haetami Henny Herawati I Wayan Sujana Indra Rustiawan Ita Soegiarto Ivonne Ayesha Kosilah Krista Alifa Setyaningrum La Kasman Lia Hanifa Lutfi Alhazami MAURITZ PANDAPOTAN MARPAUNG mulyadi ar Ni Made Arniase Nurdin P Ratna Ayu Dewi Saediman Saifullah Saifullah Sitti Hasnah Soni Suharmono Suriadi Suriadi Suriadi Suriadi Suriadi Suriadi Yudiyanto Joko Purnomo