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All Journal JURNAL EKSBIS Abdi Masyarakat Jurnal Manajemen Sistem Informasi Sinergi International Journal of Management and Business IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Commercium : Journal of Business and Management Jurnal Inspirasi Ilmu Manajemen
Sikki, Nurhaeni
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Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Sinergi International Journal of Management and Business

 1 
The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
Co-Authors Bambang Susanto Diana Pratiwi, Teggy Diana Pratiwi2 Fatmasari, Raden Roro Firdaus, Ridwan Tho At Fitrianti, Nida Garnida Goncalves, Manuel Gunawan, Putri Kurnia Guterres, Alexandre de Sousa Haryaman, Adang Hasna, Nisrina Hersusetiyati, Hersusetiyati Karlina, Nova Muhammad Hidayat Mulyeni, Sri Nurliah, Lien Nurokhim, Fathur Rhohman Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Putri, Ria Hutami Rachman, Muhamad Ratnajaya, Aep Sabila, Silsi Sandra Irawaty Santi Santi Sanusi, Nunung Shintya Dewi, Maria Sifa Fauziah, Sifa Siti Masitoh, Imas Soares, Elsa Da Costa Syafrizal, Asnita Putri Widianti, Wiwin Yuyun Yuniarsih Zaenal Aripin