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All Journal Suhuf Pendekar : Jurnal Pendidikan Berkarakter Kamaya: Jurnal Ilmu Agama LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Matan: Journal of Islam and Muslim Society Fitrah: Jurnal Studi Pendidikan Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Alifbata: Jurnal Pendidikan Dasar Tanwir Arabiyyah: Arabic as Foreign Language Journal Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam Fahima: Jurnal Pendidikan dan Kajian Keislaman Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I International Journal of Contemporary Studies in Education Jurnal Nusantara Mengabdi Educative: Jurnal Ilmiah Pendidikan Jurnal Armada Pendidikan
Nurhuda, Abid
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I

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COMPARATIVE STUDY OF CUSTOMER SATISFACTION AND SERVICE QUALITY AT SHOPEE AND TOKOPEDIA Zaatariyah, Razita; Muslihudin, Muslihudin; Nurhuda, Abid; Sinta, Dewi
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 3 No. 2 (2023): Article Research November 2023
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v3i2.400

Abstract

The existence of the digital marketing trend has attracted the public's attention, because of the many advantages of buying and selling online in terms of time, effectiveness, cost, and ease of controlling marketing. Furthermore, the societal phenomenon, namely the rise of online buying and selling transactions that are currently developing, has led to differences in consumer satisfaction and service quality in e-commerce used, especially at Shopee and Tokopedia. The purpose of this study was to determine the differences in customer satisfaction and service quality at Shopee and Tokopedia. This research is a quantitative study with a comparative study design and uses non-probability sampling in sampling and utilizes the Statistical Package for the Social Sciences (SPSS) version 26.00 to test the validity of the research. The results of this study prove that there is a difference between consumer satisfaction at Shopee and Tokopedia with an average value obtained by Shopee as much as 21.82 and an average value obtained by Tokopedia as much as 18.84. Then there is a difference in the quality of service received by Shopee and Tokopedia users with an average value obtained by Shopee as much as 17.89 and an average value obtained by Tokopedia as much as 16.12.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS Janah, Daimatul; Muslihudin, Muslihudin; Nurhuda, Abid; Nurdiyanto, Nurdiyanto
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 3 No. 2 (2023): Article Research November 2023
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v3i2.402

Abstract

Technological and industrial developments require every company to be able to compete. In improving the quality of a company, it is necessary to pay attention to product quality, price, and store atmosphere to attract consumers. This research aims to analyze the influence of product quality, price, and store atmosphere on consumer purchasing decisions at the Cik-Cik Style Store in Kartasura. This research uses quantitative research methods. Data were analyzed using multiple linear regression using IBM SPSS Version 26 software. The research results showed that product quality had a positive and significant effect on consumer purchasing decisions. This is proven by the results of the probability significance value of the product quality variable of 0.000<0.05 with a coefficient of 0.628. Furthermore, price has a positive and significant effect on consumer purchasing decisions. This is proven by the results of the significance of the influence of price on consumer purchasing decisions of 0.000 < 0.05. Store atmosphere also has a positive and significant effect on consumer purchasing decisions. This is proven by the results of the significant influence of store atmosphere on consumer purchasing decisions of 0.000 < 0.05. Lastly, product quality, price, and store atmosphere simultaneously influence consumer purchasing decisions. This is proven by the results of the F test showing the calculated F value > F table of (93.155 > 2.66).
Co-Authors Achmad Faqihuddin Al Anang, Arif Al Fajri, Muhammad Al Khoiron, Muhamad Fiqhussunnah Alamsyah, Adam Amrona, Yassir Lana anastasia Anggraheni, Umi Septina Ansori, Inamul Hasan Anugrah, Dena Sri Assajad, Anas Aurora, Bunga Azami, Yasin Syafii Aziz, Thariq Berlianto, Gesha Bin Engku Ab Rahman, Engku Shahrulerizal Endis Firdaus, Endis Fahrudin , Fahrudin Faizul Muna Fajr, Ventia Mathla'il Fajri, Muhammad Al Fuadi, Muhammad Hilman Hamdi Hamdi Huda, Ali Anhar Syi'bul Huda, Ali Anhar Syi’bul Janah, Daimatul Khoirul Anwar Kusmanudin, Muhamad Lathif, Nur Muhammad Lira, Adelia Apriska Maghfuroh, Ana Muhammad Nanang Qosim Mukmin, Muhammad Islahul Murjazin, Murjazin Musidah, Siti Muslihudin Muslihudin, Muslihudin Ni'mah, Siti Jaroyatun Nurdiyanto Nurdiyanto, Nurdiyanto Putri, Anggi Ariska Putri, Farah Rahmatika Putri, Yulita Ridani, Muhammad Noor Rifqi, Rifqi Saputra, Wendi Setyaningtyas, Nur Aini Sinta, Dewi Sri Hartati Susanti, Linna Syifa, Salsabila Zaatariyah, Razita