Claim Missing Document
Check
Articles

Found 29 Documents
Search

Pengaruh Publik Figur, Citra Merek Dan Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Medan Muhammad Arif; Willy Yusnandar; Ayu Waningsih Sirait
-
Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.428 KB)

Abstract

This study aims to examine the relationship between work environment, work discipline and the purpose of this study is to find out and analyze the influence of public figures on purchasing decisions, to find out and analyze brand image on purchasing decisions, to find out and analyze brand equity on purchasing decisions and to find out public figure, brand image and brand equity towards jointly against the decision to purchase Yamaha motorbikes in Medan. The approach used in this research is an associative approach. The population in this study were all consumers who used Yamaha NMAX motorbikes in West Medan District, while the sample was determined by nonprobability sampling so that the number of respondents was 80 people using incidental sampling. Data collection techniques in this study used interviews, documentation and questionnaires. Data analysis techniques in this study used the Classic Assumption Test, Multiple Linear Regression, t Test and F Test, and Determination Coefficient. Data processing in this study uses SPSS 21 software program. The results of this study indicate that Public Figur has a positive and significant influence on purchasing decisions for Yamaha NMAX Motorcycles Brand Image has a positive and significant influence on purchasing decisions for Yamaha NMAX Motorcycles. Brand Equity has a positive and significant influence on purchasing decisions for Yamaha NMAX Motorcycles
Kaidah-Kaidah Kebahasaan (Al-Qawaid Al-Lughawiyyah) Muhammad Arif; Rakhmad Bahagia; Asmuni Asmuni; Tuti Anggraini
-
Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.886 KB)

Abstract

Walaupun teks alquran dan al-hadits telah terputus namun eksistensi keduanya sebagai sumber hukum tidak ada perdebatan di kalangan para ulama. Nash Al-quran dan hadis berbahasa Arab. Untuk mengetahui dan memahami nash tersebut dengan sempurna harus memahami pemakaian kaidah-kaidah kebahasaan sesuai dengan pemahaman orang Arab itu sendiri. Oleh sebab itu, para ulama ushul telah menetapkan beberapa metode dalam menggali kepastian hukum dari kedua sumber tersebut. Di antara metode penting dalam memahami kedua sumber tersebut adalah kaidah kebahasaan. Melalui bahasa, manusia dapat menyampaikan pesan-pesannya kepada manusia dengan cara yang efektif dan efisien. Allah mengutus Rasul-Nya yang terakhir dari Bangsa Arab dan menurunkan alquran sebagai kitab sucinya dalam bahasa Arab juga. Maka dari itu bisa disimpulkan terdapat hubungan yang signifikan antara bahasa Arab dengan alquran. Dua hal ini menunjukkan bahwa mustahil bagi seorang muslim dapat mengetahui pesan-pesan Allah yang terdapat dalam alquran tanpa mengetahui tata bahasa Arab. Para ulama ushul Fiqh telah merumuskan beberapa qawaid lughawiyah dalam mengetahui dilalah (petunjuk) hukum yang terdapat dalam ayat-ayat alquran. Melalui penguasaan terhadap kaidah-kaidah kebahasaan diharapkan para fuqaha akan mendapat pemahaman yang benar dalam mengambil istinbat hukum. Oleh sebab sebab itu, merupakan sebuah keharusan untuk mengaplikasikan kaidah bahasa tersebut ke dalam beberapa praktik ekonomi pada zaman sekarang.
EFFECT OF EMOTIONAL INTELLIGENCE AND TRANSFORMATIONAL LEADERSHIP ON ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION AS INTERVENING VARIABLE Dwi Nuriyani; Muhammad Arif
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out and analyze several things, namely; the influence of emotional intelligence on organizational commitment, the influence of transformational leadership on organizational commitment, the influence of emotional intelligence on job satisfaction, the influence of transformational leadership on job satisfaction, the influence of job satisfaction on organizational commitment. The influence of emotional intelligence on organizational commitment mediated by job satisfaction and the influence of transformational leadership on organizational commitment mediated by job satisfaction. In this study, it used an associative type of research with a sample of 54 respondents who were employees of the Perum Bulog Medan Branch Office. The data collection technique used a list of statements such as questionnaires and data analysis techniques using Partial Least Square (SmartPls) to test the seven hypotheses proposed in this study. The results of the research showed that the influence of emotional intelligence on organizational commitment was positive and significant, there was no influence of transformational leadership on organizational commitment, the influence of emotional intelligence on job satisfaction was positive and significant, the influence of transformational leadership on job satisfaction was positive and significant, the effect of job satisfaction on organizational commitment is positive and significant, there is no influence of emotional intelligence on organizational commitment through job satisfaction (meaning that job satisfaction does not become a mediating variable between emotional intelligence and organizational commitment), the influence of transformational leadership to employee performance mediated by positive and significant job satisfaction (meaning that job satisfaction becomes a mediating variable between transformational leadership and organizational commitment).
FOOD PRODUCT PURCHASE DECISION BEHAVIOR HALAL CERTIFIED Muhammad Arif; Andri Soemitra
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islam is very strict about eating and drinking that is obtained and consumed. This affirmation can be seen in various verses which state that there is an impact given when Muslims eat food that is breed and is not good. Public trust has grown with the presence of a halal logo on every product, a fact found in this study that people really care about what they consume. Because it is believed that what is consumed will have an influence on what is being carried out daily. People's confidence to buy products is due to the logo listed on each package. This study aims to describe the existing literature and present the decision to purchase halal food products. This research approach is qualitative content analysis with the type of literature study. This study uses secondary data such as articles, research results, and reference books. The results of the study found that research related to Halal Food Products in buying interest from 2018 to 2022 only found 58 articles. Halal food products will provide more optimal benefits if followed by public awareness.
The Influence of Brand Image and Product Quality on Customer Loyalty with Consumer Satisfaction as a Intervening Variable at Home Industry Muhammad Arif; Afrianti Syahputri
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1274

Abstract

This study aims to determine the effect of brand image and product quality on customer loyalty through consumer satisfaction as an intervening variable in the H3soy soy milk MSME business. This research is an associative research and quantitative research with data collection techniques through a questionnaire/questionnaire. The population in this study were hesoy soy milk customers and the sample in this study amounted to 70 MSME customers of H3soy soy milk as the research sample. The results showed that brand image has a significant effect on consumer satisfaction, it is based on the p value of the two variables is 0.003. Brand image has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.336. Product quality has a significant effect on consumer satisfaction, it is based on the p value of the two variables is 0.004. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Product quality has no significant effect on customer loyalty, it is based on the p value of the two variables is 0.108. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089. Consumer satisfaction has a significant effect on customer loyalty, it is based on the p value of the two variables is 0.015. Brand image has a significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.046. Product quality has no significant effect on customer loyalty through customer satisfaction as an intervening variable, it is based on the p value of the variable is 0.089.
The Role of Buying Decisions on Electronic Word of Mouth and Loyalty Mediated Customer Prices as Intervening Variables Muhammad Arif
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1846

Abstract

The purpose of this study was to determine and analyze the influence of Electronic Word of Mouth and Price on the Buying Decision of Medan City Food, Customer Loyalty as an Intervening Variable, directly or indirectly. The approach used in this study is an associative approach. The population in this study were all the people of Medan City who had purchased Medan culinary specialties. While the sample in this study were 100 people. Data collection techniques in this study used interview techniques, study documentation, observation, and questionnaires. The data analysis technique in this study used a quantitative approach using statistical analysis using the Auter Model Analysis test, Inner Model Analysis, and Hypothesis Testing. Data processing in this study using the PLS (Partial Least Square) software program. The results of this study prove that Electronic Word of Mouth and Price directly have a positive and significant effect on Buying Decisions for Medan City Foods, Customer Loyalty as an Intervening Variable. In other words, Customer Loyalty does act as a mediator. Keywords: Electronic Word Of Mouth, Price, Buying Decision, Customer Loyalty.
PENINGKATAN KINERJA PEGAWAI BERBASIS KOMUNIKASI, KERJASAMA TIM DAN KREATIVITAS Zulaspan Tupti; Muhammad Arif; Dani Iskandar; Ihsan Rambe
-
Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komunikasi terhadap kinerja pegawai, untuk mengetahui dan menganalisis pengaruh kerjasama tim terhadap kinerja pegawai, untuk mengetahui dan menganalisis pengaruh kreativitas terhadap kinerja pegawai dan untuk mengetahui dan menganalisis pengaruh komunikasi, kerjasama tim dan kreativitas terhadap kinerja pegawai pada Dinas Kehutanan Provinsi Sumatera Utara. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh pegawai Dinas Kehutanan Provinsi Sumatera Utara sebanyak 454 orang dan sampel yang digunakan dalam penelitian ini adalah 82 orang dengan menggunakan sampel jenuh. Teknik pengumpulan data dalam penelitian ini menggunakan angket. Teknik analisis data dalam penelitian ini menggunakan Regresi Linear Berganda, Uji Asumsi Klasik, Uji t dan Uji F, dan Koefisien Determinasi. Pengolahan data dalam penelitian ini menggunakan program software SPSS (versi 24.00). Secara parsial komunikasi memiliki pengaruh signifikan terhadap kinerja pegawai dimana peroleh (thitung 4,193) (ttabel 1.990) dan angka sig 0.000 0.05. Secara parsial kerjasam tim memiliki pengaruh signifikan terhadap kinerja pegawai dimana peroleh (thitung 9,913) (ttabel 1.990) dan angka sig 0.002 0.05. Secara parsial kreativitas memiliki pengaruh signifikan terhadap kinerja pegawai dimana peroleh (thitung 4,766) (ttabel 1.990) dan angka sig 0.002 0.05. Secara simultan komunikasi, kerjasama tim dan kreativitas memiliki pengaruh signifikan terhadap kinerja pegawai pada Dinas Kehutanan Provinsi Sumatera Utara dimana peroleh (Fhitung 207,076) (Ftabel 3,11) dan angka sig 0.000 0.05. Dengan nilai koedisien determinasi (R-Square) dalam penelitan ini sebesar 0,888 yang berarti 88,8% variasi dari kinerja pegawai dijelaskan oleh variabel bebas yaitu komunikasi, kerjasama tim dan kreativitas. Sedangkan sisanya 11,2% dijelaskan oleh varibel lain yang tidak diteliti dalam penelitian ini.
ANTASEDEN KONTRAK JUAL BELI SALAM ISTISHNA’ DALAM KEHIDUPAN Muhammad Arif; Sri Sudiarti
-
Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam Islam suatu kegiatan atau urusan antara manusia dengan manusia disebut Muamalah. Muamalah merupakan aturan-aturan (hukum) Allah untuk mengatur manusia dalam kaitannya dengan urusan duniawi dan pergaulan sosial, muamalah yang diperbolehkan adalah muamalah yang sesuai dengan syari’at. Kajian fiqh al-mu'amalah meliputi masalah jual beli. Jual beli adalah suatu perjanjian tukar menukar benda atau barang yang mempunyai nilai secara suka rela diantara kedua belah pihak. Transaksi jual beli dalam Islam mencakup di antaranya bay' al-salam dan istisna'. Kedua jenis transaksi ini telah berlangsung sejak masa rasul sehingga perlu ditelusuri dalil-dalil dalam penetapan hukum serta tata caranya untuk diperoleh suatu kesimpulan hukum berdasarkan konteks ajaran Islam yang dapat diperpedomani dalam memahami transaksi jual beli melalui bay’ salam dan istishna’ ini terutama dalam memahami transaksi jual beli yang berlaku di era kontemporer dalam kaitannya dengan hukum Islam. Untuk memahami permasalahan bay' al-salam dan istisna', tulisan ini berusaha membahas kedua jenis transaksi tersebut berdasarkan kitab fiqh muamalah, fatwa DSN dan KHES, karakteristik dan penerapannya dalam Lembaga keuangan syariah.
Pengukuran Kepercayaan dan Minat Dalam Menggunakan E-money Nadia Ika Purnama; Muhammad Andi Prayagi; Muhammad Arif
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11859

Abstract

Purpose - This study aims to determine the factors that influence trust and interest in using e-money in Medan City.Methodology - The population in this study is the people of Medan City who already know about e-money as a tool for making transactions. The sampling method used in this study was purposive sampling. The sample criteria in this study are Indonesian people who use e-money products issued by 26 companies that already have official permits from Bank Indonesia. While the sample size in this study was 200 people. The data source in this research is the primary data source. Data collection techniques used. The data analysis method used is the Structural Equation Model from the LISREL 8.80 statistical software package.Findings - The results showed that Perceived Benefit had a positive effect on Trust significantly. Perceived benefits have a positive effect on interest significantly. Perceived risk has a negative effect on trust significantly. Perceived risk has a negative effect on interest significantly. Trust has a positive effect on interest significantly. Trust can positively mediate the effect of Perceived Benefits on Interest and trust can mediate the effect of Perceived Risk on Interest.Originality/Novelty - The research model uses four (4) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust has a mediating effect on the effect of perceived benefits and perceived risks on interest. Starting from the results of this study, the recommendation for further research is to try to analyze or use the trust variable as an independent variable, not as a mediating variable.
Mediation Role of Work Motivation: Organizational Commitment and Work Engagement on Employee Performance Jufrizen Jufrizen; Bella Olivia Rizki; Muhammad Arif
International Journal of Business Economics (IJBE) Vol 4, No 1 (2022): SEPT 2022 - FEB 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v4i1.10530

Abstract

This study aims to analyze the effect of motivational commitment, motivational interaction, the effect of commitment on employee performance, the effect of work on employee performance, the effect of motivation on employee performance and the influence of organizational commitment on employee performance through motivation as an intervention variable at PT. Telekomunikasi Indonesia Tbk Witel Medan. In this study using associative research with a sample of 43 respondents who are permanent employees at PT. Telekomunikasi Indonesia Tbk Witel Medan. The data collection technique used in this study is a questionnaire, to analyze the data and information needed, the authors use path analysis techniques used for testing using Partial Least Square (Smart PLS). The results showed that organizational commitment had a significant positive effect on work motivation, work engagement had a positive but not significant effect on work motivation, commitment had a positive and significant effect on employee performance, work engagementhad a positive and significant effect on employees, work motivation had a significant positive effect on performance. employees, organizational commitment that has a positive and significant effect on employees through work motivation and work engagement which has a significant effect on employee performance through work motivation at PT. Telekomunikasi Indonesia Tbk Witel Medan.