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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa Al-Maslahah Jurnal Informasi dan Teknologi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Publikasi Ilmu Manajemen Jurnal Keuangan dan Perbankan Syariah
Ita Nurcholifah
IAIN Pontianak
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

Abstract

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision
Co-Authors Abdurohim Abdurohim Audisty Prana Hardayu D. Yadi Heryadi Donny Dharmawan Fachrurazi Fani Sartika Frans Sudirjo Irma Maria Dulame Kurniawan, Yohanes Jhony Loso Judijanto Muhammad Yusuf Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK Suryani Syailendra Reza Irwansyah Rezeki Tengku Kespandiar Wenny Desty Febrian Febrian Zunan Setiawan