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SERVICE QUALITY AND TRUST ON INCREASING CONSUMER SATISFACTION Pebi Kurniawan; Ali Jufri
Dinasti International Journal of Digital Business Management Vol. 3 No. 5 (2022): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i5.1435

Abstract

The purpose of this study was to determine and analyze: (1) service quality; (2) Trust; (3) Consumer Satisfaction and (4) The Influence of Service Quality Performance and Trust on Patient Satisfaction at the Cirebon Regional General Hospital. The research method used in this research is a descriptive survey and an explanatory survey, the unit of analysis in this study is the patients of the Cirebon Regional General Hospital with a sample of 50 people. The type of investigation is causality, and the time horizon in this study is cross-sectional. Based on the results of the study, it was found that the performance of service quality according to patients at the Cirebon Regional General Hospital was generally not good; Trust according to patients at the Cirebon Regional General Hospital is generally good and patient satisfaction at the Cirebon Regional General Hospital is currently considered good. Service quality and trust have an effect on patient satisfaction at the Cirebon Regional General Hospital. Because trust affects consumer satisfaction dominantly, the Cirebon Regional General Hospital must maintain conditions so that patient satisfaction at the Cirebon Regional General Hospital remains consistent, so that customer satisfaction is formed strongly and deeply rooted.
PRODUCTS AND PRICE POLICY ON CONSUMER DECISIONS TO STAY AT FAVE HOTEL BANDUNG Pebi Kurniawan; Ali Jufri
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.42538

Abstract

Tourism plays an important role in the Indonesian economy. It provides a country’s foreign exchange, as well as financial support for building the economy. Additionally, tourism encourages business growth and employment by providing labor needs. The increased number of visitors to Indonesia has spurred significant growth in the country’s tourism industry. This can be seen from the increase of hotels, restaurants, transportation and other services that focus on tourism. Additionally, this can be seen from the increasing number of visitors in Indonesia. This research looks at how Product and Price Policy influences customers’ choices. It does this by gathering data using a SEM-PLS approach and processing 150 respondents from the Fave Hotel Bandung. The study finds that customers’ choices in favor of a particular hotel or the hotel’s price policy directly influence their decisions.
Performance of Insurance Agent Perspective of Work-Life Balance (WLB) Ali Jufri; Pebi Kurniawan; Imam Hadiwibowo; Sari Laelatul Qodriah; Ronald Swarea Rae
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.9443

Abstract

This study explicates the aspects of work-life balance that occurred in the work environment during the Covid 19 pandemic. Covid-19 has changed the work patterns mostly carried out from home utilizing virtual media which in turn exert influence on the performances of the agent PT. BRI Cirebon Life Insurance. The quantitative method with descriptive and verification research types was applied in this study using the saturated sampling technique by employing all of the population. A total of 63 respondents of working agents at PT. BRI Cirebon Life Insurance were involved. The data analysis technique was focused on analyzing the multiple linear regression, the coefficient of determination, the simultaneous, and the partial aspects. The calculation method is supported by the use of the SPSS 25 program. The results obtained from this study pinpoint that job performances were significantly affected by each dimension of Work-Life Balance (WLB) such as the Time Balance, the Involvement Balance, and the Satisfaction Balance. In addition, those three aspects simultaneously and significantly influence the employees’ performances. At last, the findings signify that delays in awarding and the time flexibility impeded the performance of the agents. Some proposed actions are recommended to help the employees work optimally.