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Santi Rimadias
Program Studi Manajemen, STIE Indonesia Banking School
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Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

 1 
Faktor penentu kelangsungan hidup UMKM di Indonesia pasca pandemi Covid-19 Santi Rimadias
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.579

Abstract

This study aims to analyze innovation capability, consumer engagement, entrepreneurial orientation, and Muslim religiosity as determining factors for the survival of Micro, Small, and Medium Enterprises (MSMEs) after the Covid-19 pandemic. Muslim MSME entrepreneurs in Indonesia, totaling 78 respondents, were involved in the survey in this study. A structured online questionnaire with a particular scale was used in this study. PLS-SEM was used to analyze the data through SMART-PLS 3.0 software. The study's results reveal that Muslim religiosity positively affects the survival of SMEs (firm survival). Innovation capability has a positive effect on entrepreneurial orientation. Entrepreneurial orientation has a positive effect on consumer engagement. Meanwhile, entrepreneurial orientation and consumer engagement do not affect the survival of MSMEs (firm survival). The implications of this research can be a reference for MSME Muslim entrepreneurs and policymakers related to MSMEs in formulating strategies to build the sustainability of MSME performance after the Covid-19 pandemic.
Co-Authors Aaron Christian Adinda Putri Amelia Ahmad Adriansyah Ahmad Farhan Baqi Ajeng Rida Riyanti Alfonsus Aryaveda Mahardika Mandaris AMALIA, ALVIEN NUR Andani Artanti Yodani Andreas Clarence Andrew Angel Avrilia Angelyn Panjaitan Annisaa Leonida Regi Ayu Ochtavia Rohmah Bani Saad STIE Indonesia Banking School Beatrice Ellena Kurniawan Benny Wijaya Bentrand Cornelius Anthony Carren Vivien Daniella Quinta Anastasia Dennis Andreas Gunawan Denok Sunarsi Denok Sunarsi Dian Pratiwi Diana Damayanti Dikdik S. Sadikin Dina Dwi Marinda Diva Sri Dhamayanti Dustin Antonio Euginia Felicia Eva Yulianti Fajar Hertingkir Fajar Hertingkir Fajrian Angelo STIE Indonesia Banking School Farah Safira Rachmayanti Ferenisyah Ardianto Ferenisyah Ardianto Ferli, Ossi Fidel Mervin Effendi Frederick Amadeo Jonathan Genta Pamekas STIE Indonesia Banking School Gilbert Giofflen Glen Andrian Prawinata Hadiah Fitriah Hansen Albertus Imam Fathur Rahman Indah Ratry Pandini Isbandini Veterina Javine Hagin Maengga Josua Bagoes Adhi Nugroho Julia Sara Felita Justin Tan Kevin Timothy Kosasih Lediana Sufina Leonaldo Jonathan Lisa Faradila Lubis, Maryam Asiah Marissa Grace Haque Marissa Grace Haque Marissa Grace Haque Muhammad Emil Muhammad Fikri Azmi Muhammad Luthfi Haiban Nathan Aurelius Artha Nesta Alvionita Ni Putu Mira Virgayanti Nicho Febrianto Novita Lis Setiyawan Nur Oktaviani Praditya Wibowo Raden Bambang Budhijana Raden Roro Vemmi Kesumadewi Rangga Lesmana Rema Injani Milenia Ririn Riani Rudi Samuel Searlina Nugraheni Siham Madihah Slamet Widayanto Soelaeman Rasyid Stefany Elnick Valent Tansuri Vellyta Vip Paramarta Vito Lifa Wasi Bagasworo Wasi Bagasworo Yonatan Yunda Satria Yunda Satria Yunita Werdiningsih Zahra Khairani Zaid Muhammad Zaidan