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All Journal International Journal of Supply Chain Management JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang EKONOMI BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JGK (Jurnal Guru Kita) International Journal of Sharia Business Management
Denok Sunarsi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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PENGARUH E-MARKETING DAN E-CRM TERHADAP E-LOYALTY PENGUNJUNG SITUS WEBSITE WWW.CANGKIRBOGOR.COM Irmal Irmal; Elsa Gustiarani; Denok Sunarsi
Jurnal Ekonomi Efektif Vol 2, No 2 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i2.4175

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh e-marketing dan e-crm terhadap e-loyalty pengunjung situs website www.cangkirbogor.com. Sifat penelitian ini adalah asosiatif kuantitatif, populasi dan sample mengambil jumlah pengunjung website www.cangkirbogor.com periode 30 April - 29 Mei 2018 (1 bulan). Hasil penelitian menunjukan bahwa E-Marketing dan E-CRM berpengaruh positif terhadap E-Loyalty pengunjung situs website dengan persamaan regresi Y = 0,742 + 0,153 X_1 + 0,174 X2. Semakin baik E-Marketing dan E-CRM maka akan semakin meningkat E-Loyalty dari para pengunjung website. Demikian pula sebaliknya, semakin buruk E-Marketing dan E-CRM maka akan semakin rendah E-Loyalty dari para pengunjung website. Kontribusi E-Marketing dan E-CRM secara simultan adalah sebesar 41,7 % sedangkan sisanya sebesar 58,3 % dipengaruhi faktor lain. Dari pengujian hipotesis menggunakan uji statistic F hitung > F table sebesar (33,923 > 2,36) , hal tersebut juga di perkuat dengan signifikasi 0,000 < 0,05 . Dengan demikian Ho ditolak dan Ha diterima. Artinya terdapat pengaruh yang positif dan signifikan secara simultan antara E-Marketing dan E-CRM terhadap E-Loyalty pengunjung situs website www.cangkirbogor.com.
HUBUNGAN PENGENDALIAN DIRI DENGAN PRESTASI BELAJAR (Studi Kasus Pada Mahasiswa Semester I, Kelas 510 dan 511, Tahun Akademik 2015/2016, Program Studi Manajemen, Universitas Pamulang, Tangerang Selatan ) Denok Sunarsi
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol 3, No 2 (2016): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.548 KB) | DOI: 10.32493/jk.v3i2.y2016.p%p

Abstract

pengendalian diri yang dilakukan oleh pengajar, pengajar belum secara aktif melaksanakan pengendalian diri, dengan pengertian bahwa pengendalian yang dilakukan masih bersifat longgar. Hal ini dapat dibuktikan dengan adanya pelanggaran yang dilakukan oleh mahasiswa.Tindakan indisipliner mahasiswa merupakan salah satu gejala yang timbul akibat kurang berjalannya fungsi pengendalian secara baik, sehingga pada akhirnya akan menghambat dalam mencapai tujuan.Tujuan penelitian ini adalah untuk mengetahui bagaimana pengendalian, prestasi belajar mahasiswa, dan hubungan pengendalian diri dengan prestasi belajar mahasiswa Metode penelitian menggunakan penelitian deskriptif dengan teknik survey.Pendekatan analisis yang dipakai dalam penelitian ini adalah menggunakan pendekatan kuantitatif, jenis statistik yang dipakai dalam penelitian adalah statistik nonparametrik. Sampel penelitian berjumlah 79 responden.Dalam melaksanakan tugasnya, maka pengajar mempunyai tugas dan fungsi mengajarsecara keseluruhan, diantaranya adalah harus melaksanakan fungsi pengendalian diri . Apabilafungsi pengendalian diri dilakukan dengan baik, maka tujuan yang diharapkan akan lebihbelajar akan memiliki dampak positif pada prestasi perguruan tingprestasi belajar. Prestasgi,Dengan adanya pelaksanaan pengendalian diri yang baik, maka dapat meningkatkan untuk itu sebuah perguruan tinggi  harus berupaya untuk meningkatkan prestasi belajar denganberbagai cara. Sebuah perguruan tinggi dalam hal ini Universitas Pamulang  jika memilikimahasiswa dengan prestasi belajar yang baik maka akan membawa nama baik perguruan tinggi.tinggi.Dari analisis untuk mengetahui hubungan antara kedua variabel maka diketahui dari perhitungan koefisien korelasi, berdasarkan interpretasi koefisien korelasi (Sugiyono, 2007:183), maka koefisien sebesar 0,655 termasuk dalam tingkat hubungan yang kuat antara pengendalian diri dengan prestasi belajarmahasiswa Universitas Pamulang. Dari perhitungan koefisien determinasi diketahui bahwa meningkatnya prestasi belajar (Y)  dipengaruhi oleh pengendalian diri (X) sebesar 42,90% dan sisanya 57,10% ditentukan oleh faktor lain yang tidak diteliti. Pada uji hipotesis didapat nilai t hitung > t tabel, artinya hipotesis H1 diterima.  Kata kunci : Pengendalian Diri dan Prestasi Belajar   
PENGARUH PEMILIHAN BAHAN BAKU DAN EFEKTIVITAS QUALITY CONTROL TERHADAP DAYA SAING PRODUK PADA PT. BAJA LESTARI INDONESIA Nia Kurniasih; Denok Sunarsi
EKONOMI BISNIS Vol 26 No 1 (2020): Ekonomi Bisnis
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v26i1.623

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pemilihan Bahan Baku dan Efektivitas Quality Control Terhadap Daya Saing Produk Pada PT. Baja Lestari Indonesia. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Pemilihan Bahan Baku berpengaruh signifikan terhadap Daya Saing Produk sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (6,990 > 2,002). Efektivitas Quality Control berpengaruh signifikan terhadap Daya Saing Produk sebesar 44,6%, uji  hipotesis diperoleh t hitung > t tabel atau (6,837 > 2,002). Pemilihan Bahan Baku dan Efektivitas Quality Control secara simultan berpengaruh signifikan terhadap Daya Saing Produk sebesar 56,0%, uji hipotesis diperoleh F hitung > F tabel atau (36,224 > 2,770).Kata kunci: Pemilihan Bahan Baku, Efektivitas Quality Control, Daya Saing Produk. 
The Effect of Current Ratio and Debt to Equity Ratio on Deviding Growth Yusni Nuryani; Denok Sunarsi
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 4 No 2 (2020): Agustus
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v4i2.1378

Abstract

This study aims to study the Effect of Current Ratio and Debt to Equity Ratio on Dividend Change at PT. Gajah Mas. The method used is an explanatory research analysis technique using statistical analysis with regression testing, testing, determination and hypothesis testing. . Debt to Equity Ratio has a significant effect on the estimated dividend of 34.2%, the hypothesis test obtained significance of 0.045 <0.05. Current Ratio and Debt To Equity Ratio significant to Dividend conversion of 47.8%, the hypothesis test obtained significance of 0.014 <0.05.
Judicial Review on Menchanical Rights of Musical Work (Case Study on of the Supreme Court Decree of the Republic of Indonesia No.018K/N/HaKi/2007, Concerning Royalty Payment by KCI in Against to WAMI) Marissa Grace Haque; Vip Paramarta; Santi Rimadias; Kosasih Kosasih; Denok Sunarsi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2179

Abstract

A song creation is an object of copyrights in which Economic and Moral Rights are inherently attached to the song writer. Nonetheless, the problem then becomes crucial when the song writing comes into the recording process and produces an output of sound recordings and songs on his own work, the right which was originally attached only to the song writer but then it is shared to the Record Producers protected by the Mechanical Rights on the respective work of song recorded. It is, in fact, an opportunity for the song writers or Indonesian musicians to get back their Economic including Moral Rights which highly rely on the stand points of Songwriter towards YKCI as the collecting society and their Record Producers in pursuant to an understanding of the TRIPS Agreement in 1995 which obviously set out time period of protection term for Record Producers as the Neighboring Rights through the Mechanical Rights for the maximum duration of 50 years, since Indonesia has ratified the Berne Convention in 1997. As a result, exploitation of Economic right including Moral Rights of the song writer owned by the other parties that has occurred regrettably cannot be taken its benefit in a comprehensively balanced, equitable, and sustainable way by all stakeholders.
The Role Analysis of Waste Bank in Improving the Community's Creative Economy (Study at Ketumbar Pamulang Waste Bank) Gunartin Gunartin; Edi Mulyanto; Denok Sunarsi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1360

Abstract

The research objective with the title "Analysis of the Role of Waste Banks to Improve the Creative Economy of the Community (Study at the Pamulang Garbage Bank) wants to know and describe the role of waste banks in an effort to improve the community's economy. Research with the object of the Ketumbar waste bank which is located at RW 18 Banda Baru Pamulang, South Tangerang uses a descriptive qualitative approach to explain the existing phenomena or symptoms. The waste bank has a big enough role in dealing with waste problems that have not yet been handled effectively and efficiently. It is hoped that the presence of a waste bank will be able to contribute to reducing the volume of waste as well as improving the creative economy of the community. The research, which uses researchers as its instrument, by conducting data collection techniques through interviews and document studies, determines the coordinator of the Benda Baru waste bank and his three teams as the key informants, which are the primary sources of information. The results show that the role of the waste bank has been able to improve the creative economy of the community but has not been optimal because what has been done is only as a container, the distributor has returned to the stall, has not yet reached the recycling development process so as to produce competitive production if marketed because it is constrained by the craftsmen who have creative power and marketing the creations of used goods craftsmen. This is because people still look down on used goods even though they have been recycled and the government's attention is not yet optimal in opening distribution channels for creative waste products. So the role of the new garbage nk plays a role as an intermediary for the community with used goods collectors stalls.
The Effect of Character Education and Humanistic Spirit on K3 Culture (Study at Pamulang University) Rahmi Hermawati; Eni Puji Astuti; Rima Handayani; Denok Sunarsi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5059

Abstract

The purpose of this study was to determine the effect of character education and humanistic spirit on K3 culture (study at Pamulang University). This research is a causal quantitative study (causation by processing numerical data), using survey methods by collecting data through distributing questionnaires to university students. Pamulang Management Study Program this research uses the Multiple Linear Regression Analysis method using a test tool in the form of SPSS. The results of the study show the influence of character education and the human spirit on OSH culture. The R value (correlation) is 0.816 and the R Square value (determination) is 0.666 indicating that the Y variable (K3 culture) is influenced by the X1 variable (character education) and the X2 variable (humanist spirit) together, amounting to 66.6% and the remaining 33.4% is influenced by other factors not examined.
The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur Nurjaya Nurjaya; Azhar Affandi; Heri Erlangga; Denok Sunarsi; Jasmani Jasmani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1636

Abstract

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).
Dampak Penggunaan Teknologi Informasi dan Komunikasi Terhadap Minat Belajar Siswa di SMK Ganesa Satria Depok Rr. Vemmi Kesuma Dewi; Denok Sunarsi; Irfan Rizka Akbar
Jurnal Ilmiah Wahana Pendidikan Vol 6 No 4 (2020): JURNAL ILMIAH WAHANA PENDIDIKAN
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.623 KB) | DOI: 10.5281/zenodo.4395889

Abstract

This study aims to determine the impact of Information and Communication Technology Use of Students' interest in SMK Ganesa Satria Depok. The population in this study were the students in the audio-video engineering department where there were 2 (two) parallel classes with an average of 30 students of the class and performed randomly. From the preliminary sample of 20 respondents, there were only 8 questionnaires returned. From 8 questionnaires, there were 3 questionnaires that were not complete, so they had to be excluded from the analysis, so the total respondents in this research were 5 students. The hypothesis used in this study was calculated using the likert scale of 4 points. The results of this study show that Peggunaan Information Technology and Communications have a good impact on Student interest in SMK Ganesa Satria Depok.
Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta Marissa Grace Haque; Nurjaya Nurjaya; Azhar Affandi; Heri Erlangga; Denok Sunarsi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1829

Abstract

Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.
Co-Authors Aidil Amin Effendy Azhar Affandi Edi Mulyanto Elsa Gustiarani Eni Puji Astuti Erlangga, Heri Fathan Arif Gunartin Gunartin Irfan Rizka Akbar Irmal Irmal Jasmani Jasmani Jenny Sihombing Jouse Fernando HB Kharisma Danang Yuangga Kosasih Marissa Grace Haque Maswarni Maswarni Muhammad Salman Alfarisi Nia Kurniasih Nofiar Nofiar Nurjaya Nurjaya Pangaribuan, Hisar Rahmi Hermawati Rima Handayani Rofiq Noorman Haryadi Roni Hutauruk Rr. Vemmi Kesuma Dewi Santi Rimadias Sukrisno Agoes Vip Paramarta Yusni Nuryani