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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Jurnal Kebijakan dan Pelayanan Publik (e-JKPP) International Multidiciplinary Conference on Social Sciences (IMCoSS) Visionist Jurnal EMT KITA Jurnal Bina Manajemen EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis JETBIS Jurnal Manajemen dan Bisnis (JMB)
Hepiana Patmarina
Universitas Bandar Lampung
Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi

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Strategi Pemasaran Dalam Meningkatkan Penjualan di PT Intan Pariwara Cabang Metro Indri Nur Septiana Hertika; Hepiana Patmarina
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022): September
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.264

Abstract

This study examines the marketing strategy in increasing sales at PT Intan Pariwara Metro Branch. The type of research that can be used is descriptive qualitative method with interview techniques conducted to obtain company data from employees at the Metro branch office of PT Intan Pariwara. The focus of this research is how is the marketing strategy in increasing sales at PT Intan Pariwara Metro Branch? The results of the study indicate that the management of marketing strategies includes. 1) segmentation, 2) targeting, 3) positioning, 4) marketing mix. The results above are concluded as a marketing strategy in increasing sales which is currently optimal by using components of segmentation, targeting, positioning, marketing mix so as to increase revenue with good results.
Co-Authors Agustuti Handayani Ahmad Fadhilah Wibowo Andi Dharma Tilaar Angrita Denziana Ardansyah Aulia Rahmawati Dimas Adji Prakasa Duma Monica Gultom Eriec Juwita Farida Efriyanti Farida Efriyanti Felicia Felicia Habiburrahman HABIBURRAHMAN Haninun Harto Hentonto Herry Goenawan Soedarsa Herry Goenawan Soedarsa Indrayenti Indrayenti Indri Nur Septiana Hertika Jesslyn Angelica Marvin Julio Utomo M Oktavianur M Rasyid Akbar M. Faqih Wiratama M. Ferlin Aziz Hakim M. Yusuf S. Barusman Moh. Oktaviannur Nurdiawansyah Nurdiawansyah Nuria Erisna Nuris Sanida Nurul Anisa Ramadhani Wulandari Ria Rizka Rico Dezi Afriansyah Rika Fatmala Putri Rudi Rahmat Wijaya Sapmaya Wulan Sari Amelia Diah Sufyan Edi Hartanto Syamsu Rizal Theresia Aprilliani Tina Miniawati Barusman Tri Lestira Putri Warganegara Vian Deka Ratama Wasilawati WASILAWATI Wenny Permata Sari Yaumil Khoiriyah