Article Per Year (5 Year)
p-Index From 2019 - 2024
2.177
P-Index
This Author published in this journals
All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) AGRISE Jurnal Industri Hasil Perkebunan Jurnal Sosio Agribisnis Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Journal of Agribusiness and Community Empowerment (JACE) Jurnal UNITEK JEPI International Journal of Management and Business Applied
Fitriana, Widya
Universitas Andalas
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Sosio Agribisnis

 1 
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Manajemen Pengetahuan melalui Keunggulan Bersaing terhadap Kinerja Pemasaran UMKM Pengolah Kopi di Kabupaten Tanah Datar Fayi Afifah; Nofialdi Nofialdi; Widya Fitriana
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.27538

Abstract

This study was aimed at describing the conditions and analyzing the influence of market orientation, entrepreneural orientation, and knowledge management through competitive superiority on the marketing performance of Coffee Processing MSMEs (Micro, Small, and Medium Enterprises) in Tanah Datar Regency. The type of data used was cross section data. Data were obtained from questionnaires and interviews to 87 respondents. Research variables include market orientation, entrepreneural orientation, knowledge management, competitive superiority, and marketing performance. Data were analyzed using the SEM (Structural Equation Model) analysis method using the SmartPLS 3.0 application. The results showed that MSMEs processing Coffee in Tanah Datar Regency had good market orientation, entrepreneural orientation, and knowledge management, high competitive superiority, but had a low marketing performance. Market orientation, entrepreneural orientation, and knowledge management affected the marketing perfomance. Competitive superiority did not affect the marketing performance. Market orientation and entrepreneural orientation did not affect the competitive superiority. Knowledge management showed a positive and significant relationship with the competitive superiority of the business. Competitive superiority did not show mediating impacts between market orientation, entrepreneural orientation, and knowledge management with marketing performance. Keywords: market Orientation; entrepreneural orientation; knowledge; competitive superiority; marketing performance
Analisis usaha teh herbal daun gambir “Afiyah” pada Kelompok Usaha Bersama (KUBE) Sambal di Nagari Talang Maur Kabupaten Lima Puluh Kota Fayi Afifah; Rudi Febriamansyah; Widya Fitriana
Jurnal Sosio Agribisnis Vol 8, No 2 (2023): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v8i2.35557

Abstract

KUBE Sambal as a business institution aims to gain profit in every activity. Therefore, the aim of this research is: to describe the business profile, analyze the feasibility and break-even point of the KUBE Sambal business. The method used is the survey method. Data was taken through observations and interviews which included business profile data, sales results, total costs, selling prices and production volume from April to May 2021. Data was analyzed using Revenue Cost Ratio (R-C Ratio) and Break-Even Point (BEP) analysis. The research results show that the KUBE Sambal business has not developed, where the production, marketing and general administration aspects require many improvements and changes. Apart from that, this business is feasible to run because the R-C Ratio value is 1.34 which is greater than 1. Then, this business is also above the break-even point for product quantity and also break-even sales. Break-even product quantity is 106 units with break-even sales of IDR 1,599,598.-. Keywords: business analysis; R-C ratio; break-even point; gambir leaf herbal tea
Co-Authors Akhmad Fauzi Asdi Agustar Azriani, Zednita Devi Analia, Devi Dina Aprilia Donna Gracia Jorie Ernan Rustiadi Fayi Afifah Fayi Afifah Febrina, Wetri Ira Wahyuni Syarfi Lukytawati Anggraeni Martius, Endry Muhammad Imam Handra Nofialdi, Nofialdi Rika Hariance Rini Hakimi Rudi Febriamansyah Vonny Indah Mutiara