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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JRSI (Jurnal Rekayasa Sistem dan Industri) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian

Pandi Pardian

Universitas Padjadjaran

Author-ID : 2630239

Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Industrial & Manufacturing Engineering

Published : 15 Documents Claim Missing Document

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Title

EFEKTIVITAS IKLAN PADA MEDIA SOSIAL INSTAGRAM KOJAMA SHOP DENGAN PENDEKATAN AIDA MODEL Shilla Novira Pertiwi; Pandi Pardian; Lucyana Trimo; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4527

Many parties such as business people have used technological developments to facilitate their marketing activities. The technology that is often used in marketing, especially in the promotional aspect, is social media instagram. One of the business players who use Instagram as a promotional media is Kojama Shop, an online shop that sells avocado butter and other local fruits. This report is written with objective of knowing the advertising effectiveness of social media instagram Kojama Shop. The sampling technique used to research was convenience sampling on Kojama Shop active followers. This research used AIDA model method which consists of four dimensions; attention, interest, desire, and action. The results prove that the advertisement on Kojama Shop instagram is considered very effective with a value of 4.337 for the attention dimension, 4.26 for the interest dimension, and 4.277 for the desire dimension. Meanwhile, it was considered effective with a value of 4.117for the action dimension. The improvement recommendations for the action dimension are to develop and provide innovations in promotional methods to increase consumer confidence in making purchases. The results of this study also prove that the overall value of the AIDA is considered very effective with an AIDA Rate value of 4.248.

PENGARUH KUALITAS DAN HARGA TERHADAP KEPUASAN PELANGGAN DAN MINAT EWOM SAYURAN ORGANIK DI WARUNG SEHAT 1000 KEBUN Velanda Ahtayary Putri; Agriani Hermita Sadeli; Pandi Pardian; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Organic vegetables are one of the organic food products that are widely consumed by the public, including the customers of Warung Sehat 1000 Kebun. However, the view that the quality and price of organic vegetables is no better and cheaper than non-organic vegetables makes researchers want to know whether it affects customer satisfaction and whether there is an interest of customers to do e-word of mouth (social media) or the wide-ranging internet. This study aims to describe Warung Sehat 1000 Kebun's consumer behavior regarding product quality and prices, to customer satisfaction, and e-word of mouth (eWOM) interest. The method used in this study is an explanatory method to test hypotheses with Partial Least Square (PLS) analysis tools. The results showed that satisfaction was significantly influenced by the quality and price of the product. While e-wom's interest is not significantly influenced by both product quality, product prices, and customer satisfaction.

PERTANIAN KONVENSIONAL DAN PUPUK ORGANIK : IMPLEMENTASI PROGRAM UNIT PENGOLAH PUPUK ORGANIK (UPPO) DI KELOMPOK TANI SILIH ASIH Asri Nurrizka Hendarliana; Mahra Arari Heryanto; Ronnie Susman Natawidjaja; Pandi Pardian
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5490

The negative impact of the green revolution for the agriculture sector is soil damageand pest population. The government issued an organic farming program using the SRI and UPPO method. The Silih Asih Farmers Group implements manure pasan effprt to approach organic rice farming with the aim of increase soil looseness so the productivity can increase and be stable. However, UPPO activities have not developed since 2016 due to changes in the business concept applied. The aims of this research include : 1). Knowing the reason UPPO is not growing, 2). What factors caused UPPO not to develop. The method used in this study is a qualitative method using a system thinking and Participatory Rural Appraisal (PRA) approach. The analytical tool usesd is vensim as well as a chart of changes and trends. The results of this study are: 1). UPPO of the Silih Asih farmer group did not develop because of a change in business so that the livestock population did not increase, 2). Factors that may hinder the development of a UPPO include a reduced or fixed population, limited operational cost, and low member participation.

KOMUNIKASI PEMASARAN COFFEE SHOP DALAM SITUASI PANDEMI COVID-19 (Studi Kasus Work Coffee Indonesia Di Bandung) Devi Rahmawati; Pandi Pardian; Iwan Setiawan; Agriani Hermita Sadeli
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4826

The number of coffee shops has increased over the past five years. It is driven by the change of the lifestyle of today’s society who chose coffee shops as a place to do activities such as meeting, discussions, working on assigments, etc. The presence of the covid-19 pandemic since the beginning of 2020 also making an impact on various types of businesses including coffee shop. Work coffee indonesia is one of the coffee shops that exposed the impact of the covid-19 pandemic. Although being exposed by the impact of the pandemic, work coffee indonesia still able to survive by doing various promotional activities. Marketing communication becomes one of the tools to maintain the market of business. Therefore this research aims to find out about coffee shop marketing communication in facing the covid-19 pandemic with the work coffee indonesia case study. The method used in this research is qualitative with a descriptive-qualitative design with a research technique used is a case study. It is known in this research that the importance of marketing communication role in maintaining a business and expanding consumer market particularly while experiencing unforseen circumstances such as covid-19 pandemic.

PENGARUH PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH ALPUKAT MENTEGA SECARA ONLINE (Suatu Kasus Pada Konsumen Kojama Shop) Belva Ilaika Rahmadini Girawan; Pandi Pardian; Agriani Hermita Sadeli; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4782

Currently, agricultural products, especially fruit, tend to be enjoyed fresh and a variety of processed products is quite rare, especially in avocados. Now the sale of fresh fruit including avocado is not only available in traditional markets or modern markets but also available in online stores. One of the business players who use social media as a platform for selling fruit is the Kojama Shop. The purpose of this study was to determine the characteristics of avocado butter consumers at the Kojama Shop and to analyze the influence of consumers on product attributes on purchasing decisions for avocado butter online at the Kojama Shop. The sampling technique used in this study was non-probability sampling, namely convenience sampling or accidental sampling with the criteria that the person was an avocado consumer at Kojama Shop. The research method used is multiple linear regression analysis to determine whether each perception has a significant effect on purchases. The results of the F test showed that the variables of quality, price, and brand image simultaneously had a positive effect on the purchase decision of avocado butter at the Kojama Shop. The results of the t test showed that each variable of product quality (0.002), product price (0.002), and brand image (0.000) had a significant and significant effect on the purchase decision of avocado butter at Kojama Shop.

PENENTUAN RUTE TRANSPORTASI DENGAN METODE SAVING MATRIX PADA PG MADUKISMO, YOGYAKARTA Ika Putri Rahmasari; Pandi Pardian
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Increasing sugar mill productivity one of them is done by making improving the process of cutting and transportation sugarcane from the land until the sugar mill. PG Madukismo has implemented that sugarcane cutting and hauling pattern to fulfill raw material in the mill however that's not running well because it is still based on the sugarcane cutting schedule of each region, therefore, this study is conducted on based on sugarcane transportation activities. The goal of this study was to determine the optimum transportation route in the process of transporting sugarcane raw materials to PG Madukismo. This study uses saving matrix analysis. Results of this study showing that the vehicles used are 222 and 4 groups of transportation areas to provide a saving distance of 373.9 Km

ANALISIS MANAJEMEN PERSEDIAAN BAHAN BAKU ROCKWOOL PADA USAHA HIDROPONIK (Studi Kasus di Nabila Farm, Desa Cibogo, Kecamatan Lembang, Kabupaten Bandung Barat) Karin Nafia Pramesti; Sulistyodewi Nur Wiyono; Tuti Karyani; Pandi Pardian
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Persediaan menjadi bagian terpenting pada setiap perusahaan tidak terkecuali pada perusahaan hidroponik. Tujuan dari penelitian ini untuk menganalisis tingkat persediaan bahan baku rockwool yang optimal agar meminimalisir total biaya persediaan. Rockwool merupakan bahan baku penting yang dibutuhkan pada saat persemaian benih. Penelitian dilaksanakan pada bulan Oktober 2019 – Desember 2019 berlokasi di N Farm, Desa Cibogo, Kecamatan Lembang, Kabupaten Bandung Barat. Data yang digunakan adalah data primer dan data sekunder. Penelitian ini lakukan dengan teknik wawancara secara langsung dengan bagian koordinator farm dan juga menggunakan data tertulis dalam bentuk dokumen yang diperoleh dari perusahaan. Metode analisis data dengan menggunakan metode Economic Order Quantity (EOQ). Metode ini dapat menentukan kuantitas dan frekuensi pemesanan bahan baku rockwool yang optimal sehingga biaya persediaan bahan baku lebih efisien. Berdasarkan hasil perhitungan diperoleh bahwa pembelian bahan baku rockwool menurut metode EOQ pada saat periode November 2018 – Oktober 2019 lebih besar daripada kebijakan perusahaan dan kuantitas pembelian bahan baku rockwool optimal periode November 2018 – Oktober 2019 sebesar 90 bal dengan frekuensi pembelian 2 kali. Total biaya persediaan bahan baku rockwool di periode yang sama menurut metode EOQ lebih kecil daripada kebijakan perusahaan dan total biaya menurut metode EOQ sebesar Rp. 889.946,11. Dari hasil penelitian yang telah dilakukan diperoleh bahwa manajemen persediaan bahan baku rockwool di N Farm selama periode November 2018 – Oktober 2019 belum efisien.

Co-Authors Achmad Dzaky Arrosyid Agriani Hermita Sadeli Armenia Ridhawardani Asri Nurrizka Hendarliana Belva Ilaika Rahmadini Girawan Devi Rahmawati Dika Supyandi Dinah Triayu Asmirasari Dwinita Agustiana Eti Suminartika Gema Wibawa Mukti Hasbi Salman Elli Ika Putri Rahmasari Iwan Setiawan Karin Nafia Pramesti Kuswarini Kusno Mahra Arari Heryanto Nur Syamsiyah Rani Andriani Budi Kusumo Ronnie Susman Natawidjaja Sauma Hanuuf Shilla Novira Pertiwi Sulistyodewi Nur Wiyono Trimo, Lucyana Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri

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