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All Journal Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Komunikasi dan Budaya Jurnal Sistem Informasi Universitas Dinamika Communicator Sphere Tekmulogi: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi
Achmad Yanu Aliffianto
Fakultas Ekonomi Dan Bisnis Universitas Dinamika
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL MANAJEMEN

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The antecedents of purchase decision for hijab fashion products Alif Fianto, Achmad Yanu
JURNAL MANAJEMEN Vol 12, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.097 KB) | DOI: 10.29264/jmmn.v12i1.7309

Abstract

The aim of this research is examining the effect of product quality, competitive price, brand image and brand consciousness on purchase decisions either partially or simultaneously. The population in this study were all women living in Jakarta, Bandung, and Surabaya who had purchased hijab products from various product lines. While the samples in this study were some women who lived in 3 metropolitan cities who had purchased hijab products from various product lines. The number of samples in this study consisted of 230 respondents. Purposive sampling technique were employed and the results of this study indicate that product quality, competitive price, brand image, and brand consciousness have a positive and significant effect on the purchase decision both partially and simultaneously. The implication of this study is recommend that marketers must be able to improve product quality because it has the biggest influence on purchasing decisions.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdul Aziz Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Agung Tri Yunanto Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Andreas Alfred Savero Putra Anisah Khoirotun Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Brian Harmanda, Brian Candraningrat, Candraningrat Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dhika Yuan Yurisma Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dwi Ayu Rakhmawati Dwiki Setya Prayoga Edwin Indra Tesno Evi Farsiah Utami, Evi Farsiah Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Gede Danu Arya Santika Hardman Budiardjo, Hardman Hardman Budiharjo Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Januar Wibowo Jessy Octavia Andrele Karsam Karsam Mahardika Prasetya Martinus Sony Erstiawan Moh Afrizal Ghozali, Moh Afrizal Much. Rahmad Hidayat Muh Bahruddin Naomi Natassia, Naomi Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Norma Amaliah Novan Andrianto Novan Ardianto Nur Dyanto Riski Ridhani, Nur Dyanto Riski Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rachmat Isa Asera Nempung Rahayu Shinta Raissa Daniswara Riska Ajeng Anggraini Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Shinta, Rahayu Sigit Prayitno Yosep Siti Asiyah Sri Suhandiah Stephen Lauwrentius, Stephen Sugiharto Adhi Cahyono, Sugiharto Adhi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries