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Journal : Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen

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PENGARUH REPUTASI TERHADAP LOYALITAS NASABAH DI BPRS SUKOWATI SRAGEN Aulia Nur Rahmasari; Rofiul Wahyudi
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 1, No 2 (2020): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (692.711 KB) | DOI: 10.28944/masyrif.v1i2.476

Abstract

BPRS Sukowati Sragen is one of the regional companies that has a good reputation as evidenced by various awards from stakeholders.This research aims to find out the influence of reputation on customer loyalty in BPRS Sukowati Sragen. This study uses quantitative approaches through google form questionnaires and populations in this study using BPRS customer Sukowati Sragen. The study used sample determination techniques with snowball sampling and analysis in this study using simple regression analysis with SPSS analysis tool version 2.0.The results of this study reputation have a significant influence on customer loyalty at BPRS Sukowati Sragen. This is evidenced reputation has a significant rate of 92% to customer loyalty. While 8% is likely to be influenced by product quality, customer satisfaction or customer trust. Researchers did not examine 8% of these other factors.
Co-Authors Abdul Choliq Hidayat Abdul Fadlil Agus Siswanto Arief Budiarto Asma Nur Aina Asti Iryanti Putri Atika Rahmawati Audrina Ardianty Cindy Oktarina Jocom Ciptasari Prabawanti Diki Bintoro Erita Yuliasesti Diah Sari Fathul Himam Hadi, Nizarwan Herri Kurnia Ida Fitria Imam Riadi Jarot Tri Adiono Mohammad Rokim Muhammad Rafli Tarawih Abdul Salam Nurhayati Adiratna Kusuma Oktin Genisa Perwira, Luqman Tifa Rahmat Hidayat Reiska Rahma Dania Reza Tamafaya Aprilia Rinda Kumala Wati Rizky Allivia Larasati Haibar Rofiul Wahyudi Selvi Novia Sari Sutanto, Aftoni Suyatno Suyatno Tika Kusuma Ningrum Triantoro Safaria Ulfah Musyaropah Zaenal Wafa Zaenal Wafa Zaenal Wafa