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All Journal Jurnal Manajemen Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Pendidikan Bisnis dan Manajemen Ilomata International Journal of Management International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Economy, Education and Entrepreneurship (IJE3) Innovation Business Management and Accounting Journal Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Scientific Multidisciplinary Research (IJSMR)
Fulgentius Danardana Murwani
Universitas Negeri Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Social Sciences Transportation Other

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Journal : Innovation Business Management and Accounting Journal

 1 
Digital Marketing Training: MSME Efforts Towards International Markets Joko Setiyo; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.736 KB) | DOI: 10.56070/ibmaj.v1i2.6

Abstract

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.
Product Branding Training Model for MSMEs in Probolinggo Regency Joko Setiyo; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v1i2.6

Abstract

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.
Co-Authors Achmad Ali Said Agus Hermawan Agus Sumanto Ainur Rahim Setiawan Aniek Indrawati Anni Yudiastuti Cipto Wardoyo Denny Bernardus Denny Bernardus Kurnia Wahjudono Dewa Gde Satrya Dewi Nurjannah Djoko Dwi Kusumojanto Djoko Dwi Kusumojanto Ely Siswanto Errica Dwitanti Ery Tri Djatmika RWW Gunartin Gunartin H. Suharto , S.M. H. Suharto S.M . Imam Mukhlis Imanuel Deny Krisna Aji Imanuel Hitipeuw Joko Setiyo Kusumojanto, Djoko Dwi Liestya Padmawidjaja Lina Saptaria Mohammad Arief Narisin Narisin Rachmad Hidayat Rahman, Fadali Rizatul Khulaifa Rosana Oktaviani Satia Nur Maharani Setiawan, Ainur Rahim Stefan Yudana Jatiperwira Stefan Yudana Jatiperwira Stefan Yudana Jatiperwira Subandi Subandi Sudarmiatin Sudarmiatin