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Journal : Jurnal Manajemen Akuntansi dan Bisnis

Analisis tentang Dimensi-Dimensi Gaya Belajar Konsumen Djatmika, Ery Tri; Murwani, F. Danardana
Jurnal Manajemen Akuntansi dan Bisnis Vol 6, No 1: April 2008
Publisher : Jurnal Manajemen Akuntansi dan Bisnis

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Abstract

Consumer’s buying decision and learning are two variables that are not separate. As a learner, consumer makes knowledge construction to reach meaningful learning, i.e. consumer solves the problem and makes buying decision correctly. Consumer varies in making knowledge construction. The variation is based on consumer’s learning style. This paper is reviewing the dimensions of consumer’s learning style based on the available learning style models. The review is intended to provide theoretical foundation to conduct research in the future. Keywords: consumer’s learning style, dimensions.