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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Minds:Manajemen Ide dan Inspirasi Journal of Business and Behavioural Entrepreneurship Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Abdi: Media Pengabdian Kepada Masyarakat JOSSAE (Journal of Sport Science and Education) Airlangga Journal Innovation Management International Journal of Economics, Management, Business, and Social Science Abimanyu: Journal of Community Engagement PUSAKA: Journal of Tourism, Hospitality, Travel and Business Event Nomicpedia: Journal of Economics and Business Innovation

Tias Andarini Indarwati

Universitas Negeri Surabaya

Author-ID : 2835852

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Push, Pull, dan Mooring terhadap Switching Intention pada Konsumen Pengguna Wifi di Era Pandemi Covid-19 Adita Primadana Sugandha; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Internet use during the current pandemic is increasing, and most are done online. Work From Home (WFH) and School From Home (SFH) require stable and smooth internet. In addition to the internet, smartphones also play an essential role in people's daily lives during restrictions due to the pandemic. This study aims to analyze and discuss the effect of push, pull and mooring on switching intention. This study uses a push-pull-mooring model with an approach through switching intention. Respondents in this study were at least 20 years old. Due to this age, respondents have entered the adult stage in switching intentions from internet data packages to wifi. The sample used is 110 respondents—the sampling method used non-probability sampling with the judgmental sampling method. The analysis technique uses multiple linear regression with SPSS26 software. Based on the results obtained, it is known that the push variable on switching intention to use wifi has a positive effect. The pull variable has a positive impact on switching intention to use wifi. When the push and pull are getting stronger, consumers will switch. Mooring variable does not affect internet data packet switching intention to private wifi. This result shows that the switching intention of data packets to use wifi privately at home is relatively high. Due to using private wifi, you can access or surf the internet at a stable speed compared to data packet internet, in contrast to using data packet internet whose network is unstable.

Peran Sales Promotion dan Brand Equity dalam Memengaruhi Re-purchase Intention Produk Fashion di Marketplace Yudhistira Rangga Paksi; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Indonesia's e-commerce growth in 2020 has increased quite a lot compared to 2019. Fashion is rising and safe to shop online at Indonesian e-commerce and Shopee as one of the largest E-commerce in Indonesia. Erigo, as a local Indonesian brand, competes with competitors to get customers repurchase intentions. The article examines the impact of sales promotion and brand equity on customer intention to repurchase Erigo local brand products by studying the Shopee marketplace. The sample of this research is respondents who have purchased Erigo products at Shopee. This primary data was collected by questionnaire and observation. Data analysis with multiple linear regression and sample used was 121 respondents. The sampling method used nonprobability sampling, and the sampling technique was judgmental sampling. The results showed that Sales Promotion and Brand Equity had a significant influence on the repurchase intention of Erigo products. This study recommends Erigo to maintain brand equity. Erigo also must keep their unique promotions, such as low prices at the end of the month and get free items for the purchase. Erigo can also use the findings for its brand evaluation.

Pengaruh Product Quality dan Brand Image terhadap Repurchase Intention Produk Kosmetik Halal di E-Commerce Magfirah Safitri Purnapardi; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The cosmetic industry is a potential market for companies. Ease of access to shopping using e-commerce makes competition between companies more competitive. The company tries to retain customers by improving product quality and brand image so that consumers choose to repurchase the product. This study seeks to determine whether product quality and brand image affect the repurchase of Wardah products at Shopee e-commerce. This type of research is quantitative research using the judgmental sampling method. The number of samples used was 200 respondents with data collection through an online questionnaire. The data analysis technique used multiple linear regression. This study found that product quality and brand image positively and significantly affect repurchase intention. Based on this research, cosmetic companies can improve product quality on various lipsticks and packaging designs that are easier and more comfortable. In addition, cosmetic companies must maintain their brand image as reputable and well-known brands to increase consumer intentions to repurchase and retain customers on halal cosmetic products.

Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility Lifestyle terhadap Intention to Use Fitur Social Commerce (Studi Pada Pengguna Media Sosial TikTok) Dyan Erlyn Oktania; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Social media companies began to grow their business by innovating shopping features. This phenomenon is referred to as social commerce, which uses social media to promote and transact directly on social media. In 2022, social commerce trends are predicted to grow and account for 40% of total e-commerce transactions. This study examines the effect of perceived usefulness, perceived ease of use, and compatibility with lifestyle on purchase intention using the TikTok Shop features. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents via social media TikTok. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility with lifestyle had a significant and positive effect on the purchase intention. Based on the result, it is recommended that businesses that use TikTok Shop feature develop creative marketing strategies by paying attention to the usability, ease, and compatibility of the TikTok Shop features with the user's lifestyle to increase purchase intention.

PENGARUH INFLUENCER MARKETING DAN EMOTIONAL VALUE TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK VIRTUAL BERUPA SKIN PADA GAME MOBILE LEGENDS: BANG BANG) Mochamad Luqmanul Hakim; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The development of the online game market is increasfing due to the intensity of internet use and the consumer's need for entertainment. Companies are competing in compete for the market by increasing consumer purchase intentions, one of which is by taking advantage of the presence of influencers and also the emotional value of the consumer. This research has a purpose to determine the influence of influencer marketing and emotional value toward purchase intention. This study used a quantitative research approach, data analysis using the multiple linear regression method with SPSS 25 application. Questionnaires are distributed online to 100 respondents who know Oura and have done Top-up on the Mobile Legends game. It was found in this study that the influencer marketing variable has a significantly positive effect on purchase intention, emotional value also has a significantly positive effect on purchase intention. From this research, Mobile Legend can fill out strategies to increase consumers' purchase intentions through influencers, because Oura as an influencer can provide information that is easy to understand for respondents While the emotional value can increase the purchase intention of Mobile Legends consumers when consumers get the desired Skin.

PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN PRODUK SCARLETT WHITENING) Annisa Aurelia Eksananda; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

One of the industrial sectors currently multiplying in Indonesia is the skincare industry. Brand competition and skincare product innovation attract the attention of consumers to buy skincare products. This study aims to determine the effect of product innovation and brand image on the purchase intention of Scarlett Whitening products. This type of research uses quantitative methods. The population in this study were respondents who knew about the Scarlett Whitening product with a total sample of 120 respondents, using a non-probability sampling technique. The method used was judgmental sampling, distributed using an online questionnaire. Data analysis used the multiple linear regression method with the help of the SPSS program version 26. The results showed that product innovation and brand image had a positive and significant effect on the purchase intention of Scarlett Whitening products. The theoretical implication of this research is that product innovation and brand image affect purchase intention with a very strong (positive) and proportional relationship. Meanwhile, the significance of this research on the cosmetic and skincare industry is expected to be a reference in business management by optimizing the development of product variations and brand utilization.

Consumer Price Perception on Buying Interest Xiaomi Smartphone Products Annisa Aurelia Eksananda; Firman Adhar Wisandiko; Muhammad Saif; Furqan Abdullah; Tias Andarini Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of the study is to analyze and explain the effect of price perception on consumer buying interest in Xiaomi smartphone products. Type of research is conclusive research design. The conclusive aims to test hypotheses and test specific relationships. Population and sample in this research consisted of 58 respondents. The data were collected by a questionnaire that was distributed to respondents online and a literature review. The analysis method was using multiple linear regression analysis by SPSS version 26. The result of this research analysis are: (1) the Perception of consumer prices has a positive and significant effect on consumer buying interest in Xiaomi products. (2) There are differences in price perceptions and buying interest in Xiaomi product. (3) The price of Xiaomi products that most consumers want is in the range of Rp. 2,000,000- Rp. 2,999,000. (4) Only 25% of Xiaomi products are in the price range desired by consumers (5) The price perception felt by consumers for Xiaomi products has a fairly high value, which means that the prices offered are currently well accepted by the public. (6) Companies to revised the prices that have been set based on what consumers want to be followed by improvements in features, benefits, and quality but still consider the company’s resources.

INOVASI MODEL DONASI MASJID MELALUI PENERAPAN FINANCIAL TECHNOLOGY Firman Adhar Wisandiko; Tias Andarini Indarwati
Airlangga Journal of Innovation Management Vol. 1 No. 1 (2020): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v1i1.19523

ABSTRAKPandemi Covid-19 membuat muslim di Indonesia tidak disarankan untuk beribadah di Masjid, hal ini berimbas pada sumber dana Masjid mengingat pendapatan terbesarnya adalah Infaq dari jamaah yang sedang melakukan sholat di masjid tersebut. Penggunaaan financial technology menjadi hal yang wajar bagi masyarakat untuk melaksanakan transaksi keuangannya, akan tetapi hal tersebut masih asing bagi masyarakat untuk digunakan dalam kegiatan infaq. Penelitian ini bertujuan untuk merumuskan suatu gagasan baru berupa inovasi model donasi masjid dengan penerapan financial technology. Penelitian ini menggunakkan pendekatan kualitatif yang bersifat deskriptif dengan mengangkat sebuah fenomena yang terjadi dalam lingkup organisasi masjid di masa pandemi. Lokasi penelitian yaitu di Masjid Darussalam yang terletak di Kabupaten Sidoarjo. Teknik pengumpulan data dilakukan dengan wawancara, observasi, studi pustaka, dan dokumentasi. Adanya pandemi dan saran untuk tidak melaksanakan sholat di masjid membuat sisa kas masjid menurun drastis. Wacana membuat akun pada aplikasi Bebas Bayar dan mengajak warga sekitar masjid untuk menggunakan aplikasi fintech tersebut bertujuan agar masjid memiliki alternatif sumber pendapatan. Pertama, donasi bulanan masyarakat sekitar dapat terus berjalan dengan mentransfer dana tersebut ke akun Masjid. Kedua, apabila masyarakat menggunakan aplikasi ini untuk aktivitas pembayaran listrik, air, telepon dan lain-lain, maka masjid akan langsung mendapat keuntungan dan juga komisi sehingga masyarakat secara tidak langsung masyarakat melakukan infaq. Adanya sumber dana melalui aktivitas masyarakat disaat pandemi ini diharapkan menjadi sumber dana masjid sehingga masjid dapat menjalankan fungsinya.Kata kunci: Pandemi Covid-19, financial technology, donasi masjid, aplikasi Bebas Bayar ABSTRACTCovid-19 pandemic has made it not advisable for Muslims in Indonesia to worship at the mosque. This policy has an impact on mosque funding sources since that the highest income is from infaq by pilgrims who are praying at the mosque. The use of financial technology is a natural thing for people to carry out financial transactions, but it is still unfamiliar for the community to be used in infaq activities. This study aims to formulate a new idea in the form of an innovative model of mosque donations with the application of financial technology. This study uses a descriptive qualitative approach by raising a phenomenon that occurs within the scope of mosque organizations during the pandemic. The research location is in the Darussalam Mosque located in Sidoarjo Regency. Data collection techniques are done by interview, observation, literature study, and documentation. The discourse creates an account on the Bebas Bayar application and invites residents around the mosque to use the fintech application so that the mosque has an alternative source of income. First, the monthly donations from the surrounding community can go on by transferring the funds to the mosque account. Secondly, if the community uses this application to pay for electricity, water, telephone and other activities, the mosque will immediately get a profit and commission so that the community indirectly conducts an infaq. The existence of sources of funds through community activities during the pandemic is expected to be a source of mosque funds so that the mosque can carry out its functions.Keywords : Covid-19 pandemic, financial technology, mosque donation, Bebas Bayar application.

PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (STUDI TERHADAP SMARTPHONE XIAOMI) Ahmad Mahshun; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol. 10 No. 2 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The development of increasingly sophisticated smartphone communication technology impacts increased smartphone users in Indonesia. One of the smartphones in great demand is Xiaomi the Xiaomi smartphone is one of the brands with good product quality and is widely known in Indonesia. The type of research used is quantitative. The number of respondents used was 100 respondents who knew about Xiaomi smartphones. The sampling technique used was non-probability sampling with a purposive sampling method obtained through an online questionnaire. The analysis technique used is multiple linear regression, aiming to test the effect between variables. This study's results indicate a significant positive impact between product quality and brand image on consumer purchase intentions. The higher the product quality and brand image of Xiaomi smartphones, the higher consumers' purchase intentions for Xiaomi smartphones. This research implies that smartphone brands should pay attention to product quality and brand image, especially regarding advanced features and high specifications, but at an affordable price.

Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender Tias Andarini Indarwati; Nindria Untarini
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 12, No 1 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

Consumers adapt to this situation by considering environmental issue when shopping and by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.

Co-Authors Adita Primadana Sugandha Agatha Christy Avega Dumatri Ahmad Mahshun Annisa Aurelia Eksananda Dani Primanata Dumatri, Agatha Christy Avega Dyan Erlyn Oktania Erta Erta Febrianto Gotama Firman Adhar Wisandiko Furqan Abdullah Grace Chintia Sutanto Hapsari Shinta Citra Puspita Hapsari Shinta Citra Puspita Dewi Imami Arum Tri Rahayu Kristando, Liskia Maria Magfirah Safitri Purnapardi Mochamad Luqmanul Hakim Mohc. Velian Muhajir Muh Ariffudin Islam Muhammad Iqbal Kamaruzzaman Muhammad Saif Nindria Untarini Nurul Indawati Purwohandoko Purwohandoko R.A. Sista Paramita Ramadhan Maruta Ramadhan Maruta Pradana Riska Dhenabayu Rosa Prafitri Juniarti Sutanto, Grace Chintia Taraoktavia, Viyo Tri Viyo Tri Taraoktavia Whindya Rahmadi Muhammad Wisandiko, Firman Adhar Yudhistira Rangga Paksi

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