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Journal : Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif

Pengaruh Penggunaan Instagram Terhadap Keberhasilan Promosi di Objek Wisata Kali Bening Jepara Jawa Tengah Nadya Amelia Pratiwi; Danang Prasetyo; Fitri Puji Lestari
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/yfrz0647

Abstract

The purpose of this research is to determine the effect of using Instagram on the success of promotions at the Kali Bening Jepara tourist attraction. This research was conducted on tourists and managers. This research uses descriptive quantitative methods. The number of samples in this study was 97 respondents. Data collection was obtained from observation, documentation and the results of distributing questionnaires to tourists and managers of the Kali Bening Jepara tourist attraction. Data analysis in this study used simple linear regression analysis. The results of simple linear regression analysis show that the Instagram usage variable has a positive and significant effect on promotional success.
Pengaruh Kualitas Pelayanan dan Motivasi Terhadap Minat Kunjung Wisatawan pada Jeep Lava Tour Merapi Doni Pratama; Tri Suyud Nusanto; Danang Prasetyo
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/5k2r4k27

Abstract

This research describes and analyzes the influence of service quality and motivation on tourists' interest in visiting the Merapi Jeep Lava Tour, using a quantitative method. This study collected data through the distribution of questionnaires to visitors who visited the Merapi Lava Tour. The results of this research explain that service quality and motivation have a significant influence on tourists' interest in visiting. The conclusion of this research confirms that service quality and motivation have a positive influence on tourists' interest in visiting. Suggestions given involve maintaining service quality, innovating attractions to attract more tourists who want to visit.