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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) AGRIMOR Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Agriprimatech Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Manajemen Agribisnis Terapan
Nuni Anggraini
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

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ANALISIS EFISIENSI PEMASARAN UBI KAYU DI PROVINSI LAMPUNG Anggraini, Nuni; Hasyim, Ali Ibrahim; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 1, No 1 (2013)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.611 KB) | DOI: 10.23960/jiia.v1i1.135

Abstract

This research aims to analyze the efficiency of cassava marketing system in Lampung Province. Theresearch was conducted purposively in Lampung Tengah and Lampung Utara in May-June 2012. Farmerrespondents were chosen randomly and marketing channel respondents were taken by tracing marketingnetworks. Data consisted of primary and secondary data. Data analysis included analysis of marketingsystem efficiency. The results showed that the marketing system of cassava in Lampung Province wasefficient with producer share (Ps) of more than 80 %, with the following conditions: (a) the market structurewas almost a perfect competition. (b) the market conduct: cassava farmers had no difficulty in marketingtheir product. (c) the market performance: there were two marketing channel; marketing margin and ProfitMargin Ratio were relatively small, and the elasticity of price transmission was less than one.
Co-Authors ., Harianto Ali Ibrahim Hasyim Analianasari Analianasari Annisa Fitri Bambang Utoyo Cholid Fatih Clara Yolandika Dayang Berliana Edy Humaidi Fadila Marga Saty Fitriani Intan Nazmi Fathy Lukytawati Anggraeni M. Zaini Rini Desfaryani Sri Handayani Suriaty Situmorang Sutarni Sutarni Wira Yuda