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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) AGRIMOR Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Agriprimatech Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Manajemen Agribisnis Terapan
Nuni Anggraini
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Agriprimatech

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MEASUREMENT OF WILLINGNESS TO PAY LEVEL OF ORGANIC RICE CONSUMERS IN BANDAR LAMPUNG CITY Rini Desfaryani; Edy Humaidi; Nuni Anggraini
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v6i2.3533

Abstract

Consuming healthy food has become a trend in the community, but healthy products tend to have high prices, while information on consumers' willingness to pay or the maximum price that consumers can afford is not yet available. This study aims to analyze the value of consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, and Contingent Valuation Method (CVM). The study was carried out in Bandar Lampung for six months, namely April - September 2022 and the sampling method used non-probability sampling, namely accidental sampling. The number of respondents in this study was 30. The results showed that consumers were willing to pay at a price 6% greater than the average price. The average organic rice is 26,670. Keywords: Willingness to pay, organic rice, Contingent Valuation Method
Co-Authors ., Harianto Ali Ibrahim Hasyim Analianasari Analianasari Annisa Fitri Bambang Utoyo Cholid Fatih Clara Yolandika Dayang Berliana Edy Humaidi Fadila Marga Saty Fitriani Intan Nazmi Fathy Lukytawati Anggraeni M. Zaini Rini Desfaryani Sri Handayani Suriaty Situmorang Sutarni Sutarni Wira Yuda