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Indarto Indarto
Universitas Semarang
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Journal : Jurnal Pengabdian Masyarakat AbdiMas

 1 
PENGUATAN USAHA MELALUI PERLUASAN JARINGAN PEMAARAN DAN INOVASI PRODUK KUE KERING DAN SNAK PADA KELOMPOK UP2K KELURAHAN GISIKDRONO, KECAMATAN SEMARANG BARAT, KOTA SEMARANG Indarto, Indarto; Santoso, Aprih; Santoso, Joko
Jurnal Pengabdian Masyarakat AbdiMas Vol 4, No 2 (2018): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

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Abstract

AbstractBusiness activities that are members of UP2K - PKK mostly are food business. This is reasonable because the people inu very master the field. The previous IbM proponent team has provided assistance to UP2K-PKK in Kelurahan Gisikdrono, but is still general, not yet focused on each group. In general, all implementing groups of UP2K PKK Gisikdrono have high spirit and determination to move forward and develop. problems encountered and undertaking business development efforts, among others: (a) to provide input and guidance for improvement of quality, appearance and packaging of pastry products; (b) conducting Counseling on product and packaging development and innovation; (c) Provide counseling in building marketing and partnership networks; and (d) Assist group members to innovate both product, packaging and marketing network. The result of community service is the business group has been motivated to apply various extension materials that have been given in the framework of product development and marketing development of cake products and various snacks produced for the improvement of product quality and competitiveness Keywords: innovation, packaging, marketing Abstrak Kegiatan usaha yang digeluti anggota UP2K – PKK kebanyakan adalah usaha makanan. Hal ini wajar karena kaum inu sangat menguasai bidang tersebut. Tim pengusul IbM sebelumnya telah melakukan pendampingan terhadap UP2K-PKK di Kelurahan Gisikdrono ini, tetapi masih bersifat umum, belum terfokus pada tiap – tiap kelompok. Secara umum, semua kelompok pelaksana UP2K PKK Gisikdrono memiliki semangat dan tekad yang tinggi untuk terus maju dan berkembang. permasalahan yang dihadapi dan melakukan upaya – upaya pengembangan usaha, antara lain : (a) memberi masukan dan pembinaan untuk perbaikan kualitas, penampilan dan kemasan produk kue kering; (b) mengadakan Penyuluhan mengenai pengembangan dan inovasi produk maupun kemasan; (c) Memberi penyuluhan dalam membangun jaringan pemasaran dan kemitraan; dan (d) Membantu anggota kelompok untuk melakukan inovasi baik produk, kemasan dan jaringan pemasaran. Hasil pengabdian kepada masyarakat adalah pelaku kelompok usaha telah termotivasi menerapkan berbagai materi penyuluhan yang telah diberikan dalam rangka pengembangan produk dan pengembangan pemasaran dari produk kue kering dan aneka snack yang dihasilkan demi peningkatan kualitas dan daya saing produk Kata kunci : inovasi, kemasan, pemasaran
Co-Authors Ahmad Sirin Ajeng Yuanitasari Akhmad Faishol Albert Albert Albertus Wijaya Kurniawan Apridyta Rachma Aryani Aprih Santoso Ardiana Nur Maulida H Ardiani Ika Sulistyawati Aulia Nur Faizah Bangun Arifanto Bayu Setiawan Damar Tedja Sukmana Darmadi Darmadi Darojat Yugiantoro Daru Setyo Wahyono David Triyono Dewi Larasati Dicky Adhinurwanto Djoko Santoso Djoko Santoso Djoko Santoso Djoko Santoso Djoko Santoso Dyah Lis Apriyani Dyah Nirmala A.J Endang Retna Triwati Widiastuti Erna Susanti Fania Mutiara Savitri Fania Mutiara Savitri Fitria Afriyani Franes Pradusuara Gracia Elora Mujianto Hadi Widayat Hereg Suswanto Putra Heru Budi Sulistyanto Ikhwan Wicaksono Joko None Purwanto Juandy Seiver Langelo Kesi Widjajanti Kusuma Citra Wati Kuswardani Kuswardani Lestari, Rohmini Indah Lilik Widayanto Linggar Sarastri Lucia Hartiningtyas Mardyasari Muhammad Ridwan Muhammad Syukron Ginanjar Muhammad Tsamrudin Narendra Bayu Putra Oxy Mahendra Prabowo Pahlawansjah Harahap Pahlawansjah Pahlawansjah Pahlawansyah Harahap Paulus Wardoyo Paulus Wardoyo Paulus Wardoyo Paulus Wardoyo Prawihatmi, Chatarina Yekti Puji Ambarukmi Ratih Hapsari Handayani Reza Luthfi Bawono Riski Meirdiani Lestari Romario Katagame Santoso, Joko Siti Chasanah Siti Nur Alfiyah Slamet Jarwanto Sri Haryati Sri Indarwati Sri Sarwoasih Sri Yuni Widowati Sri Yuni Widowati Sriatun Sriatun Sujito Sukarno . Suprayitno Suprayitno Teguh Ariefiantoro Wyati Saddewisasi Wyati Sadewisasi Yuli Budiati Yuli Budiati Yuli Budiati Yuli Budiati Yuniarti Anis Pramukawati Yurike Novianty