Novindra Novindra
Staf Pengajar Departemen Ekonomi Sumberdaya Dan Lingkungan, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor

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Journal : Journal of Integrated Agribusiness

ANALISIS SALURAN DAN EFEKTIVITAS PEMASARAN TEMBAKAU DI SUKABUMI, CEPOGO, BOYOLALI Hesti Widyaningsih; Novindra Novindra
Journal of Integrated Agribusiness Vol 4 No 1 (2022): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.928 KB) | DOI: 10.33019/jia.v4i1.2967

Abstract

Tobacco is a leading commodity in Cepogo District, especially chopped tobacco in Sukabumi Village. Tobacco farming is interesting in terms of marketing, there are many tobacco traders or middlemen so that the institutions and marketing channels that are traversed by farmers are different. The nature of this tobacco is a fancy product, meaning that farmers do not know the quality of the tobacco produced so that farmers are in an unfavorable bargaining position. Therefore, this study aims to (1) identify marketing channels and marketing functions in each tobacco marketing agency, (2) analyze the efficiency of tobacco marketing channels. The method used in this research is descriptive qualitative analysis, marketing margin analysis, farmer's share, and profit to cost ratio. The results of the study show that the pattern of marketing channel 4 is the most efficient compared to other marketing channels. Marketing channel 4 pattern has a marketing margin of 0 rupiah, a farmer's share of 100 percent, and a profit and cost ratio of 5,98.
KELAYAKAN BUDIDAYA BANDENG SISTEM KERAMBA JARING TANCAP DESA API-API KECAMATAN WONOKERTO KABUPATEN PEKALONGAN Novindra Novindra; Zaynal Arifin
Journal of Integrated Agribusiness Vol 5 No 2 (2023): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v5i2.4469

Abstract

Api-Api Village has potential fishery resources, especially milkfish cultivation, but milkfish cultivation has obstacles and challenges due to sea tidal disasters and other things. Farmers continue to exploit the existing potential by cultivating the stepped net cage system. The objectives of this research were (1) to determine the general condition of brackish water ponds in Api-Api village and (2) to analyze the financial feasibility of cultivating milkfish using the stepped net cage system. The data collection method used was direct interviews with 30 farmers. The analytical tool used is financial feasibility analysis (NPV, Net B/C, IRR, PP). The results of the financial feasibility analysis show an NPV value of Rp. 71,838,127, Net B/C of 1.64, IRR of 15.33% and Payback Period of 2 years seven months 17 days. Therefore, cultivating milkfish using the KJT system in Api-Api Village is feasible.