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All Journal JURNAL LENTERA BISNIS Buana Ilmu Jurnal Abdidas Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JAB (Jurnal Akuntansi dan Bisnis) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ

Nurul Giswi Karomah

Administrasi Bisnis, Politeknik LP3I Jakarta

Author-ID : 3362727

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGEMBANGAN KEGIATAN KEWIRAUSAHAAN PADA MATA PELAJARAN PRAKARYA DAN EKONOMI KREATIF BAGI TUTOR DI PKBM 11 MANGGARAI Hesti Rian; Ria Estiana; Eko Hadi Prayitno; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

The 2013 curriculum brings changes to the world of education, especially in entrepreneurship education and crafts and creative economy subjects. The concept of the Creative Economy is a concept in the new economic era whose main supports are information and creativity, where ideas and stock of knowledge from Human Resources (HR) are the main factors in economic activity. Creative ideas that come from entrepreneurs require a touch of innovation to sell in the market. The innovation needed by entrepreneurs is the ability to add value to products and maintain product quality by paying attention to market orientation. The increase in the use value of a product will also increase the selling power of the product in the market, because there is an increase in the economic value of the product for consumers. During the covid-19 pandemic, tutors felt obstacles in implementing craft subjects and the creative economy, especially in helping students market business products. Prior to the COVID-19 pandemic, the products were marketed through market day activities which were held after the craft and creative economy subjects took 4 meetings.The solution provided by the Jakarta LP3I Polytechnic to PKBM 11 Manggarai, South Jakarta is to provide Entrepreneurship Activity Development Training in Craft and Creative Economy Subjects with the theme "Implementation of Digital Marketing as a Marketing Strategy in the Covid-19 Pandemic Period" for PKBM 11 Manggarai tutors, with the hope tutors can master digital marketing skills and then teach these skills to students as a tool for promoting products produced while participating in crafts and creative economy subjects.Keyword: Craft and Creative Economy, digital marketing, PKBM

PERAN YOUTH DEVELOPMENT BAGI GENERASI MILENIAL Yoeliastuti Yoeliastuti; Faridah Faridah; Edi Wahyu Wibowo; Ria Estiana; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Youth is an individual who when viewed physically is experiencing development and psychologically is experiencing emotional development, so that youth are human resources for development both now and in the future. As a candidate for the next generation who will replace the previous generation. The aspect of human personality that functions to actualize its potential is called self-confidence. Problems will arise if people don't have self-confidence, and one of the weaknesses of Indonesian youth today is a lack of self-confidence. Efforts to increase self-confidence for adolescents who experience self-doubt can be done by learning and practicing. Problems that occur in students such as difficulty in adjusting, conflicts with parents or friends, personal problems, or academic problems, and unpreparedness in facing exams, then the main quality that a student must have is self-confidence. Self-confidence is one of the elements that will help individuals win life's struggles easily. Children should be told the importance of self-confidence. Pessimism and give up easily will hinder our journey. Confidence is the key to achieving goals. The problems that occur to students at PKBM 02 Karet Tengsin, Tanah Abang, Jakarta are due to the lack of self-confidence of students. The series of implementation of service activities are carried out in two stages. The first stage is observation where the university visits PKBM Research and Technology 02 Karet Tengsin, Tanah Abang to identify problems that occur in students regarding self-development problems. The second stage is to carry out activities to provide material on increasing self-development for the millennial generation.Keyword: self development, millennial generation

PENINGKATAN PEMASARAN MELALUI DIGITAL MARKETING PADA UKM DI MASA PANDEMI COVID-19 Eko Hadi Prayitno; Hesti Rian; Ria Estiana; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 1 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Strategi pemasaran digital saat ini telah banyak digunakan hampir di semua perusahaan, alasannnya adalah agar lebih cepat, mudah dan luas dalam menjangkau konsumen. Digital marketing adalah upaya pemasaran produk dengan menggunakan media digital dan jaringan internel seperti website, blog, media social (Instagram, Whatsapp, facebokk, dll). Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan UKM yang menggunakan digital marketing, padahal UKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UKM untuk dapat lebih berkembang di masa pandemi seperti saat ini, khususnya untuk publisitas produk dan membangun hubungan jangka panjang dengan konsumen. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode online, metode caramah/pemberian materi dan metode diskusi. Hasil dari kegiatan ini adalah memberikan beberapa solusi agar mampu mempertahankan keberlangsungan usaha yaitu memanfaatkan kebijakan new normal, meningkatkan pengetahuan digital marketing dan meningkatkan pengetahuan mengenai pemanfaatan media social Whatsapp business sebagai media promosi penjualan. Kesimpulan dari kegiatan ini sangat bermanfaat bagi para pelaku UKM dalam memberikan saran-saran terutama mengenai strategi pemasaran digital marketing di masa pandemic Covid-19.Kata kunci : UKM, digital marketing, COVID-19

Co-Authors Adnan Nofiansyah Aldiansyah Aldiansyah Ari Susanti Badriyah Badriyah Bakri D Purnomo Darmawan Darmawan Darmawan Dingot Hamonangan Ismail Dudi Haryadi Edi Wahyu Wibowo Eko Sugiyanto elis chalisyah Eva Khoerunisa Faridah Faridah Handa Gustiawan Handa Gustiawan Hesti Rian Jaenudin Akhmad Niantoro Sutrisno Nur Ainun Rahayu Tri Utami Rahmi Rosita Retno Setya Budiasningrum Retno Widowati Ria Estiana Ria Estiana sintesa, nika Siswandi Siswandi Siti Nur Rohmah Suharmanto Suharmanto Susi Oktafiani syamsurizal syamsurizal Taty Noorhayati TEDDY SETIADY Umi Hanik Makmuroh Umi Hanik Makmuroh Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoshia Agustin Saimima Yunita Indriany

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