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All Journal Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) AKADEMIK: Jurnal Mahasiswa Humanis West Science Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Citra Savitri
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal Of Business, Finance, and Economics (JBFE)

 1 
Pengaruh Pemasaran Digital dan Ulasan Online terhadap Keputusan Pembelian Produk Skintific pada Marketplace Sociolla Dila Irawati; Citra Savitri; Syifa Pramudita Faddila
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5689

Abstract

In this study, Sociolla is an online market application, Sociolla offers a variety of products such as the needs of mothers and children, fashion, make-up and skin care. This study aims to examine the influence of digital marketing, influencer marketing and online customer reviews on purchasing decisions of skintific products on the Sociolla marketplace. The objects used in this study are Sociolla e-commerce users. This research uses a quantitative approach with a survey method. The analysis used is Data Validity Test, Classical Assumption Test, Multiple Linear Regression Analysis and Hypothesis Testing. The population in this study were Management Students Batch 2019 at Buana Perjuangan University, Karawang. A sample of 100 respondents was taken based on a saturated sampling technique with the criteria of having/intention to buy Skintific products on the Sociolla marketplace. Based on the results of the research that has been done, the results show that digital marketing and online reviews have a positive and significant effect on purchasing decisions for Skintific products on the Sociolla marketplace for Management Students Class of 2019 at Buana Perjuangan University, both partially and simultaneously. Digital marketing and online reviews can explain the buying decision variables
Pengaruh Pelatihan K3 dan Kepemimpinan terhadap Perilaku Keselamatan Kerja pada PT. Trigunapratama Abadi Dona Silviani; Citra Savitri; Wike Pertiwi
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5690

Abstract

Work safety is a crucial aspect within a workplace environment. In Indonesia, the awareness and compliance of employees towards safety practices are often lacking, resulting in a higher incidence of accidents that pose threats to the workers' well-being. This safety behavior is influenced by factors such as Occupational Health and Safety (K3) training and leadership styles. The aim of this research is to examine the impact of K3 training and leadership on work safety behavior. The study was conducted among 51 employees at PT. Triguna Pratama Abadi, utilizing a multiple linear regression method. The findings of the research reveal that K3 training has a partial effect on work safety behavior, as does the leadership factor. Furthermore, both K3 training and leadership collectively contribute to work safety behavior..
Co-Authors Abdul Bari Kamal Muakhor Abdullah Fatah Aditdya Bagus Saputra Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Alfiani Ayu Lestari Alia Candra Devi Cherilya Alfara Natasya Dila Irawati Dody Setiawan Dona Silviani Ellin Permatasari Enjang Suherman Faizal Hafiz Aria Huda Haekal Fitrayassa Haya Tsamarah Hanin Heny Hendrayati Ina Krissina Yuliani Indra Rukmana Irma Nurul Ulfaida Kan Myon Gu Kharisma Krisna Agung Leo Abdul Azis Lili Adi Wibowo, Lili Adi Masahiro Ohnishi Melinia Yanuar Mohammad Wahid Muhamad Aditya Nugraha Muhamad Fahrul Zalfa Azid Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mumun Maemunah Mutiara Febrianti Nafilatul Hikmah Naoval Savira Hermansyah Nenden Kusmawati Ratih Hurriyati Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizvia Nur Ramadhania Sulung Adidya Alhabsy Suroso Suroso Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Syifa Pramudita Fadilla Tanti Wijayanti Tiara Brescia Putri Tubagus Chandra Saputra Wike Pertiwi Yunita Eka Sari Yustika Aulia Haryanti Zaenal Muttaqin