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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Applied Business and Administration Journal Records Management System Journal
Maya Setiawardani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Journal : Applied Business and Administration Journal

 1 
Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung Choir Wachidyantari; Maya Setiawardani
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.
Co-Authors Abdul Malik Sayuti Chaniago, Harmon Choir Wachidyantari Dessi Hartini Ermina Tiorida Harmon Harmon Ira Siti Sarah Ivon Sandya Sari Putri Ma'mun Sutisna Mamun Sutisna Mukaram Mukaram Silvia Kesia Aritonang Sri Raharso Tangguh Dwi Pramono Tintin Suhaeni Titin Suhaeni