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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Accounting Information System (AIMS) Coopetition : Jurnal Ilmiah Manajemen JPS (Jurnal Perbankan Syariah) Jurnal Ekonomi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Innovative: Journal Of Social Science Research Jurnal Teknologi Komputer dan Informatika Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Sosio dan Humaniora Jurnal Relasi Publik Jurnal Accounting Information System (AIMS)
Nur Azizah
POLITEKNIK PAJAJARAN ICB BANDUNG
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

 1 
PENGARUH EXPERIENTIAL MARKETING TERHADAP REPEAT PURCHASE INTENTION PADA SEKTOR PARIWISATA BANDUNG (SURVEY PADA WISATAWAN YANG BERKUNJUNG KE KOTA BANDUNG) . Ayulia Nirwani; Nur Azizah; Sophia Rahmi; Riffa Fauzany; Susanti Susanti
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (900.506 KB) | DOI: 10.58268/eb.v1i2.12

Abstract

Impact of Experiential Marketing experienced by tourists who visit Bandung which is based on the terms of Sense , Feel , Think , Act and Relate and their influences on Repeat Purchase Intention. This study was descriptive research. The results of this study suggest that repeat purchase intention can be enhanced by providing good experience in the form of sense, feel , think, act and relate. It was in order to create satisfaction on tourists who visit Bandung.
Co-Authors Aat Ruchiat Nugraha Al Ikhlas Anggi Agatha Antonius Rino Vanchapo Astriana Baiti Ayulia Nirwani Boby Hendro Wardono Delia Subrayanti Delia Subrayanti Dematria Pringgabayu Era Purike EraPurike EraPurike Fassa Sridevi Hasibuan Fauzany, Riffka Fitriani Tobing Fransiska Wuri Wulandari Fransiska Wuri Wulandari Hendriady de Keizer Hendriady de Keizer Kunto Ajibroto Laelisneni Nana Sujana Nana Sujana Okta Selvia Br Ginting Priatna Kesumah priatna kesumah Rendika Vhalery Rian Novita Riffa Fauzany Riffka Fauzany Said Bambang Nurcahya Sophia Rahmi Sri Haryanto Susanti Susanti Trida Gunadi Trisna Rukhmana Wahyu Trimastuti Wan Rizca Amelia Wan Suryani Wiwid Suryono