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Kusuma Agdhi Rahwana
Universitas Perjuangan Tasikmalaya
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Journal : Journal of Management and Social Sciences

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Pengaruh Cita Rasa Dan Keragaman Produk Terhadap Keputusan Pembelian Pizza Hut Plaza Asia Tasikmalaya Aulia Ilham Muhammad; Budhi Wahyu Fitriadi; Kusuma Agdhi Rahwana
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.646

Abstract

This study aims to determine and analyze the influence of taste and product diversity on purchasing decisions of HUT Pizza for Tasikmalaya HUT Pizza consumers. The method used in this research is quantitative through a survey approach. With a research sample of 100 Tasikmalaya HUT Pizza Consumers. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 29. The results show that Taste has a very good rating classification. Product Diversity has a good rating classification while Purchase Decision has a good classification for Tasikmalaya HUT Pizza Consumers. Together, Product Taste and Diversity have a significant influence on Purchasing Decisions for Tasikmalaya HUT Pizza Consumers. Partially Taste has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers, Partially Product Diversity has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers
Co-Authors Abdu Muhammad Rijalul Haq Ade Rahmat Ady Nurwana Ahilla Kamilatul Adlha Arga Sutrisna Arga Sutrisna Arga Sutrisna Ari Arisman Ari Arisman Arif Arif Arip Rahman Hakim Arisanti, Ivon Asep Jono Asep Jono Askolani Askolani Aulia Ilham Muhammad Ayu Wahyudin Barin Barlian Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Depy Muhamad Pauzy Deva Nadia Putri Dian Ahadianti Diana Amelya Dina Triyana Sari Dini Aulia Fasya Dita Nurohma Doni Setiawan Dudu Risana Edwin Lucky Gunawan Setiadi Evilia Sri Yuniar Fahma Siti Laya Fajrin Fahmi Abdul Azis Faridz Nasyarudin Latif Fazdi Syah Praja Firgian Ardigurnita Firgian Ardigurnita Gea Aristi, Gea Gian Riksa Wibawa Gilang Syefa Lugina Herdis Rusyana Ilyas Wahidin Mubarok Intan Rahayu Iqbal Maulana Irly Artiara Irawan Iyas Muhadib Jajang Sulaeman Lesmana Krisman Muhammad Priyadi Kukuh Indra Liswana Laras Pratiwi Lintan Nurhalisah Lisan Hidayat Maria Ulfa Mera Nurlina Miftah Fauzi Mila Karmila Mohamad Sudi Mohammad Rizal Fadhilah Muhamad Rafi Fauzan Muhammad Huda Nasrudin Nasrudin Nita Fauziah Oktaviani Nita Fauziah Oktaviani Nizar Alfi Naufal Nova Naufal Novi Auliya Nursefina Mulyani Peppy Luthfiyyah Faatin Pinanti Rachma Septiawan Rahmi Damayanti Rahmi Radhiah Ramadhani Ranti Salmawati Ratih Lulu Lestari Rekha Puspita Renita Hera Nurul Aulia Ridwan Sya’rani Rima Melati Risda Febrian Rismayanti Rismayanti Rita Tri Yusnita Saeful Iman Salsabilla Dwi Afifah Sarah Munparidah Shahnaz Tsamarotul Puadah Shahnaz Tsamrotul Paudah Shakilah Ismayati Shintya Nisawaty Silvi Indah Pratiwi Silvia Maulita Sindi Febrianti Siska Suryani Siti Nurhidayah Soraya Soraya Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Teguh Ginanjar Teten Syahrul Ramdhona Teten Syahrul Ramdhona Tetin Adawiah Ti Aisyah Titin Patimah Yanwar Abdul Mutaqin Yusril Fauzi Yusup Munawar Sholeh Zaki Abdussalam