Article Per Year (5 Year)
p-Index From 2019 - 2024
1.048
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan PRESTASI Economic Education Analysis Journal Business and Accounting Education Journal
Ade Rustiana
Fakultas Ekonomi, Universitas Negeri Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Business and Accounting Education Journal

 1 
STRATEGI PENGEMBANGAN BATIK BERBASIS EKONOMI KREATIF KAMPUNG BATIK KAUMAN PEKALONGAN Listiyaningrum, Anita; Rustiana, Ade; Saeroji, Ahmad
Business and Accounting Education Journal Vol 1 No 2 (2020): Business and Accounting Education Journal
Publisher : Jurusan Pendidikan Ekonomi, Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.784 KB) | DOI: 10.15294/baej.v1i2.41012

Abstract

The purpose of this study was to determine the strategy of developing batik business in an effort to improve the competitiveness of the Kauman Batik Village community. This study uses qualitative methods with SWOT analysis. In this study, researcher conducted interviews with the activists of the creative economy with the quadruple helix concept, namely the participation of academics, government, communities and business people. From the SWOT analysis, it was obtained the results that the aspect of the resource needs the next generation of batik who have good creativity. The second aspect is industry. A thing that is being an important role of the industry is raw materials;it is needed to ease the production process. The third aspect is marketing. Batik producer needs to expand the market for batik sales. Then, the fourth aspect is financial. Batik producer needs to regulate the business finances in detail. The fifth aspect is technology and infrastructure; namely the need for infrastructure to support the development of the Kauman Batik Village. The advice given to Kauman Batik Village Community in overcome these five aspects which need participation from the government and private sector, communities and academics. In hope the government will optimize the work program in supporting batik as the superior product of Pekalongan City.
STRATEGI PENGEMBANGAN BATIK BERBASIS EKONOMI KREATIF KAMPUNG BATIK KAUMAN PEKALONGAN Listiyaningrum, Anita; Rustiana, Ade; Saeroji, Ahmad
Business and Accounting Education Journal Vol 1 No 2 (2020): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v1i2.41012

Abstract

The purpose of this study was to determine the strategy of developing batik business in an effort to improve the competitiveness of the Kauman Batik Village community. This study uses qualitative methods with SWOT analysis. In this study, researcher conducted interviews with the activists of the creative economy with the quadruple helix concept, namely the participation of academics, government, communities and business people. From the SWOT analysis, it was obtained the results that the aspect of the resource needs the next generation of batik who have good creativity. The second aspect is industry. A thing that is being an important role of the industry is raw materials;it is needed to ease the production process. The third aspect is marketing. Batik producer needs to expand the market for batik sales. Then, the fourth aspect is financial. Batik producer needs to regulate the business finances in detail. The fifth aspect is technology and infrastructure; namely the need for infrastructure to support the development of the Kauman Batik Village. The advice given to Kauman Batik Village Community in overcome these five aspects which need participation from the government and private sector, communities and academics. In hope the government will optimize the work program in supporting batik as the superior product of Pekalongan City.
Co-Authors Ahmad Saeroji Alfitami, Dita Anindawati Rini Safitri, Anindawati Rini Astianto, Sigma Adha Astuti, Malinda Listia Astuti, Malinda Listia Chalifah, Noor Chasanah, Iswatun Dewi Arnita Kusumawardani, Dewi Arnita Diana Nur Safitri, Diana Nur Hasanah Zumrotun, Hasanah Hengky Pramusinto Hidayah Latifah, Hidayah Ismiyati Ismiyati Karina Ajeng Softi, Karina Ajeng Karina, Yundra Kusharyanti Ira Tri, Kusharyanti Ira Kusumasari, Nita Lela, Nur Liana Sari Listiyaningrum, Anita Lukman Khairudin, Lukman Marimin Marimin Masfufati Azizah, Masfufati Mokhamad Taufan Zulmi, Mokhamad Taufan Nela Harni Rosmawati, Nela Harni Nina Oktarina Noor Chalifah, Noor Nuryati Nuryati Nurzaman Nurzaman Purbiyanto, Ryan Riyanti, Fira Rizky Widya Astari, Rizky Widya Rosmawati, Nela Harni Sari, Liana Syamsu Hadi Wijang Sakitri Wisudani Rahmaningtyas Zulaehah, Anna