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The Social Capital in Family Firms: Impacts on Family-Longevity-Goals and Performances Daniel Kurniawan; Elia Ardyan; Istiatin; Luhgianto
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8184

Abstract

The research was motivated to examine the impact of family, specifically in social capital on firm performances during the COVID-19 pandemic. The research used a quantitative approach and will be analysed by both descriptive and inferential statistics by obtaining questionnaires from the 89 research subjects with a Likert scale to create a whole picture of the social capital dimensions of 89 family firms and their family longevity goals (FLG) as well as their firm performances (FP). The research finds that social capital dimensions have a significant and positive impact on both family longevity goals and firm performance. Moreover, it is found that family longevity goals mediate the positive relationship between social capital dimensions and firm performances. It is also revealed that the impact of social capital dimensions is stronger in firms controlled by the second generation. It is suggested that future research include the external side of the social capital to have further understanding on its impact towards the performance of family business.
Implementation of Analytic Hierarchy Process Method for Selection of Supplier of Flour Raw Materials in CV. Gangsar in Tulungagung Indri Wijayanti; Elia Ardyan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.88 KB) | DOI: 10.29138/ijebd.v5i4.1917

Abstract

Purpose: This study also aims to determine suppliers who have the best performance in providing raw material supplies according to analysis and calculations using the Analytical Hierarchy Process method for CV. Gangsar. Design/methodology/approach: The type of research used in this research is quantitative with the Multi-Criteria Decision Making (MCDM) method, more specifically the Analytic Hierarchy Process method. This research is located in CV. Gangsar which is located on Jl. Demuk No. 37 Ngunut Village, Ngunut District, Tulungagung Regency, East Java. Sampling in this study used a non-probability sampling method with a purposive sampling technique. Data analysis technique using AHP. Findings: The results of the study indicate the criteria that can be considered to choose the best flour supplier for CV. Gangsar is price, quality, delivery accuracy, quantity accuracy, and customer care. Quality is the most important criterion with a weight of 0.326, then the price criteria with a weight of 0.289, then the criteria for accuracy of delivery with a weight of 0.171, then the criteria for accuracy of quantities with a weight of 0.140, and the last criterion of customer care with a weight of 0.074. Which flour supplier is the most appropriate to support the production performance of CV. Gangsar can be seen from the greatest weight. The highest weight is Indotapioka with a value of 0.378, followed by Sari Bumi with a weight of 0.330, and finally Sungai Budi with a weight of 0.292. Therefore, Indotapioka Jaya is the most appropriate company to support the production performance of CV. Gangsar. The company should use the research results as input when choosing the right supplier. Paper type: Research paper
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel; Ariningsih, Endah Pri
ASEAN Marketing Journal Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Paper Research Aims: The objective of this research is to create a conceptual model that explains how the process of building and increasing brand resonance by constructing important factors regarding consumer perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design/methodology/approach: The respondents were owners and users of Toyota Fortuner car in Indonesia. There was questionnaires distributed directly to the Toyota Fortuner car users in several big cities in Indonesia (Yogyakarta, Semarang, Bandung, Jakarta, and Surabaya). Research Findings: The acceptance of all proposed hypotheses shows the importance of brand love, brand attitude, emotional customer value, and symbolic brand reputation in increasing the success of building brand resonance, so that the company is able to make customers have a strong bond with the brand. Theoretical Contribution/Originality: The theoretical model of this research could be utilized as an essential reference in developing a brand management model through the CBBE approach. The originality of this research is placed on the new conceptual model development, in order to build a strong brand resonance. Practitioner/Policy Implication: This research has distinctly indicated that there were three methods to drive increased brand resonance that companies could adopt in setting the brand policies. These three important things included increasing the symbolic brand reputation and customers’ emotional value, increasing the positive attitude of customers towards the brand (brand attitude), and increasing the consumer's affection for the brand. Research limitation/Implications: This research utilizes samples on only one automotive brand and company.
The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia Elia Ardyan; Christina Sudyasjayanti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.761 KB) | DOI: 10.25105/jmpj.v13i2.6979

Abstract

This study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior.
Impacts of Company Size, Company Age, and the Generation of the Leader on Firm Performance Daniel Kurniawan; Elia Ardyan; Istiatin; Luhgiatno
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8213

Abstract

The impact of family business has been recognized globally. However, according to some facts and previous studies, the performance of family businesses may decline as they age and the generations change. The research tried to explore the differences in firm performances based on company size, company age, and the generation of the leaders of the firms to confirm the results from the previous study. The data were compiled from 213 companies that vary in size. There were micro, small, small-medium, big-medium, and big firms. The possible presence of significant differences in firm performance based on company size, age, and generation of the leaders was analyzed using the Analysis of Variances (ANOVA). ANOVA test shows no significant differences in company age, company size, and the generation of the leaders toward their firm performances. The research clarifies the previous studies stating that there are significant differences in those three independent variables toward firm performance. The research also shows no significant difference in different generation of the leaders toward company size. Hence, it means the firm performance of companies cannot be determined only by knowing its size, age, or the generation of the leaders. There must be other factors that can help to identify the firm performance of a company.
Efektifitas Penggunaan Media Sosial dalam Promosi Menarik Calon Mahasiswa Baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste Novika Ayu Triany; Manuel Goncalves; Elia Ardyan
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3122

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Abstract Tujuan dilakukannya penelitian ini yaitu untuk mengetahui mengenai Efektifitas Penggunaan Media Sosial dan Jenis media sosial seperti apa yang banyak digunakan dalam kegiatan promosi menarik calon mahasiswa baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Metode Penelitian yang digunakan dalam penelitian ini yaitu jenis penelitian kuantitatif dengan menggunakan metode statistik. Penelitian ini mengambil populasi seluruh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Sampel yang diteliti dengan menggunakan rumus slovin sebanyak 100 responden atau mahasiswa. Instrumen untuk mengambil data dari responden ini adalah dengan menyebarkan kuisioner kepada mahasiswa menggunakan google form. Teknik pengujian data dengan menggunakan aplikasi statistik yaitu SPSS. Hasil dari penelitian ini adalah mempromosikan perguruan tinggi dengan menggunakan media sosial secara simultan mempengaruhi pengambilan keputusan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste untuk memilih perguruan tinggi. Promosi di media sosial memiliki banyak manfaat, tidak hanya sekedar perkenalan perguruan tinggi secara singkat dan mudah, namun promosi dengan menggunakan visualisasi dari media sosial dapat menambah ketertarikan Mahasiswa dalam memilih dan memutuskan berkuliah di sebuah Perguruan Tinggi. Penelitian ini juga menyimpulkan bahwa Media Sosial yang paling banyak digunakan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste adalah Facebook dan Whatsapp sehingga kedua media tersebut dapat menjadi media yang paling efektif dalam melakukan promosi menarik minat mahasiswa baru di Kota Dili - Timor Leste. Selain ketiga variabel yang disebutkan ada juga beberapa faktor lain yang mempengaruhi pemilihan perguruan tinggi oleh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Keywords: Media Sosial, Promosi, Perguruan Tinggi, Advertisement.
A critical role of the explorative relational capability to enhance business performance: Empirical study in the Indonesia fashion industry Denny Bernardus; Murry Harmawan Saputra; Maichal Maichal; Elia Ardyan
Diponegoro International Journal of Business Vol 5, No 2 (2022)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.5.2.2022.158-173

Abstract

A recent study proposes the concept of explorative relational capability (ERC) and examines ERC's importance in improving business performance. This study used 218 respondents. The research respondents were owners or managers of SMEs in the furniture industry. The analysis used is structural equation modeling. After developing the concept of explorative relational capability, this study examines its effects on product innovation, advantages of new value creation, and business performance. The results show that ERC can improve product innovation, the advantages of new value creation, and business performance in the fashion industry. Other results show that ERC can mediate the gap between entrepreneurial orientation-business performance. This research contribution is aimed at a resource-based view (RBV). Companies must have resources that can provide new solutions, develop new perspectives, and create creative ideas to drive maximum business performance
Let's Start Talking: University Accelerators and Their Strategic Intent Alignment with Entrepreneurship Education in Indonesia. Alex Maritz; Sobhan Arisian; Elia Ardyan; Gracia Ongkowijoyo
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 1 (2023): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i1.32949

Abstract

This paper aims to explore the significance of university accelerators (UAs) in Indonesia by examining neoteric global best practices for aligning university entrepreneurship strategic intent. We introduce an iterative aspect and emerging investigation into multi-method research, which includes a quantitative examination of Indonesian UAs and analyses of entrepreneurial strategic objectives and narratives based on best practice accelerator applications. Our findings demonstrate the scarce allocation of UAs in Indonesia and the lack of alignment with the strategic intent of universities. Additionally, we found no evidence of entrepreneurship education (EE) integration in Indonesia, indicating the successful outcomes mostly present from the self-effort of students' nascent startups rather than educational impacts. Collaborative and engagement aspects of UAs in broader entrepreneurial ecosystems may deliver a better platform for societal upliftment within an Indonesian context.
Pentingnya kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi di dalam peningkatan kinerja pemasaran UKM: Pendekatan SMEs agility Elia Ardyan; Tony Antonio; Winarto Poernomo; Cipta Canggih Perdana; Aditya M. Kouwagam Kouwagam
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.871 KB) | DOI: 10.31842/jurnalinobis.v6i3.284

Abstract

Tujuan penelitian ini adalah menguji pengaruh kelincahan (agility) UKM (kemampuan penginderaan pelanggan dan daya tanggap pelanggan) dan kemampuan berkolaborasi dalam jaringan terhadap kinerja pemasaran UKM. Responden di dalam penelitian ini adalah 229 pemilik UKM Mebel di Jepara, Solo, Sragen, klaten, dan Sukoharjo. Analisis yang digunakan adalah covariance based structural equation modeling (CB-SEM) dan pengolahan data menggunakan Amos versi 26. Hasil penelitian ini menunjukkan bahwa kekuatan merespon pelanggan dan kapabilitas membangun kolaborasi mampu meningkatkan kinerja pemasaran UKM secara signifikan. Sedangkan kapabilitas penginderaan pasar lebih berfungsi untuk meningkatkan kekuatan merepon pelanggan. Kapabilitas pengindearaan pasar memiliki pengaruh negatif terhadap kinerja pemasaran UKM. Penelitian ini juga memberikan kontribusi baik untuk teori ataupun manajerial.
BUILDING CUSTOMER EXPERIENCE AND SATISFACTION DURING THE COVID-19 PANDEMIC: IMPROVING PRODUCT QUALITY AND SERVICE QUALITY Fadma Sari; Felicia Wong; Deasy Widya Hayu; Elia Ardyan
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.1-15

Abstract

This study analyzes the driving factors for customer experience and satisfaction during the Covid-19 pandemic. This study uses 105 respondents who are customers of Promise Jiwa. The analysis used is PLS-SEM. The results of this study found that service quality and product quality were able to improve customer experience. Other results state that the more customers have a memorable experience, the more they will have an impact on increasing their satisfaction. This study proposes managerial implications, including improving taste quality, using attractive packaging, increasing food and beverage variants, improving the appearance of food and beverages, and innovation in food and beverages
Co-Authors . Ismunawan . Pardi Adindah Novihartina Jafar Aditya M. Kouwagam Kouwagam Alex Maritz Ari Susanti Ari Susanti Ari Susanti Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta Canggih Perdana Cipta Canggih Perdana Daniel Kurniawan Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Diana Aqmala Dina Martha Hutapea Edelshia Salli Padang Endah Pri Ariningsih Erwin Erwin Erwin Erwin Parega Evelyn Destiana Tanus Fadhil Ali Sani Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fransisca Jovita Amelfdi Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Heny Kurnianingsih Heny Kurnianingsih, Heny Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Johanes Ivan Justin Wijaya Luhgianto Mahesha Al Mubarak Maichal Maichal Manuel Goncalves Michel Vincencia Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Murry Harmawan Saputra Natali Ika Widjaya Novika Ayu Triany Novika Ayu Triany Novita Yuniarti Novita Yuniarti, Novita Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Pardi, . Sayrina Cantika Marselinus Sinar Dharmayana Putra Sinar Dharmayana Putra Sobhan Arisian St Salmah Sharon Stiven Gunawan Tanesia, Cindy Yoel Tony Antonio Tony Antonio Tunjung Candra Ervia Danis Utomo Wibisono Wibisono, Utomo Wijaya, Oscarius Yudhi Ari Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wisnu Sancoyo Wisnu Sancoyo, Wisnu Yuyun K. M. Suade Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade