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Journal : MANAJERIAL

Strategi Marketing Mix untuk Meningkatkan Volume Penjualan di Toko Elektronik di Denpasar Nyoman Sri Manik Parasari; Charlie Sarchan Indrawan; I Putu Dharmawan Pradhana; A.A. Gede Putra Pemayun
Jurnal MANAJERIAL Vol 22, No 1 (2023): Manajerial Volume 22 No. 1
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i1.53016

Abstract

Indrawan Elektronik Denpasar is one of the stores in Denpasar that sells electrical goods. In contrast to stores that offer electronic items in Denpasar, Polytron is the sole brand available there. As a result, Indrawan Elektronik Denpasar needs a strong marketing plan to stand out from the competition. The marketing mix is the approach used to produce a rise in consumer sales volume. This study uses descriptive qualitative methodology for its data. The following data gathering methods were employed in this study: interviews, observation, and documentation. Despite the planning that went into the marketing mix strategy used at the store, promotion was one of the elements that was lacking. The marketing mix strategy used in the store is as follows: despite the lack of promotions, pricing and discounts are applied to improve sales volume, and the company's location is advantageous in supporting sales activities, product demand rises monthly. 
Analisis Pendekatan Berbasis Tipological Hippocrates-Galenus dalam Mereduksi Stres Kerja Internet Generation I Putu Dharmawan Pradhana; Putu Riski Acarya Sadnya Agung; Anak Agung Istri Agung Maheswari; Anak Agung Ngurah Oka Suryadinatha Gorda
Jurnal MANAJERIAL Vol 22, No 1 (2023): Manajerial Volume 22 No. 1
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i1.53070

Abstract

The purpose of this study was to determine the Hippocrates-Galenus Typology approach in reducing stress and developing the performance of Generation Z in Gianyar. The objects to be studied are Generation Z who are already working, carried out at Mori Mori Food Tampaksiring and Mori Mori Food Sukawati. This research is a qualitative research that uses qualitative data in the form of information about performance and stress at work by conducting interviews with generation Z. The research informants used a purposive sampling technique. Data analysis techniques use Nvivo 12 Plus software. The conclusion of this study is that the stress experienced by generation Z workers is caused by several factors such as work pressure, mental readiness in facing the world of work, and adaptation to a new environment. The company applies an approach based on the Hippocrates-Galenus typology to its employees who experience stress, such as employees who have a melancholic personality. The approach tends to be subtle and gentle so that people with a melancholic personality can receive input and suggestions from superiors without feeling pressured.