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All Journal E-Jurnal Akuntansi Universitas Udayana International Research Journal of Management, IT & Social Sciences MANAJERIAL MEDIA BINA ILMIAH Jurnal Manajerial Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sinestesia Journal of Innovation Research and Knowledge Media Bina Ilmiah
I Putu Dharmawan Pradhana
Universitas Pendidikan Nasional
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Journal : International Research Journal of Management, IT

 1 
Brand name, image, word of mouth towards buying habits and customer loyalty online shop Sari, Desak Made Febri Purnama; Pradhana, I Putu Dharmawan
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.646

Abstract

The public consumption pattern was a subject to change with the era development. Wherein, the many demands to be able to avail goods or services without efforts to come transact. Therefore, Online shop term becomes familiar in the present to enter a very tight trading competition. Thus, it was necessary to analyze how high the influence of brand name and image, word of mouth influence buying habits and how high influence consumer loyalty to continue to choose an online shop. The research was intended to know the influence of brand and image, word of mouth for a product with its simple trade concept through technology media that can be utilized in all circles. In conducting online surveys of data through questionnaires to obtain a valid data using questions. The inferential analysis in the present study was conducted by partial least square (PLS) method by using Smart PLS 3.0 M3 program. The steps were taken in the process of PLS. Regarding the result, R2 value for brand name, brand image, and word of mouth on buying habit was 0.356. Whereas the influence of brand name, brand image, word of mouth and buying custom to customer loyalty R2 value was 0.772. The value of q-square predictive relevance (Q2), yields a number was 0.8532. Brand name to buying habits variable was 0.367 with the t-statistic condition was 2,432 > t - table 1.96 (accepted). Brand Name variable to customer loyalty variable was 0,242 with status of t - statistic equal to 3,324 > t-table 1,96 (accepted). Brand image to buying habit variable was 0.120 with state of t-statistics was equal to 0,965 < t-table 1,96 (rejected). Brand image to customer loyalty variable was 0,342 with condition t-statistic equal to 5,235> t-table 1,96 (accepted). Word of mouth to buying habit variable was 0.180 with the state of t-statistics was 1,214 < t-table 1,96 (rejected). Customers loyalty of customer variable was 0,309 with state of t-statistic was  4,140 > t-table 1,96 (accepted). Buying habit to customer loyalty variable was 0,156 with t-statistic was 2,415 > t - table 1,96 (accepted).
Co-Authors A.A. Gede Putra Pemayun Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Oka Suryadinatha Gorda Andika Maulana Putra Andreas Pratama Sihaloho Charlie Sarchan Indrawan Desak Made Febri Purnama Sari Devidson Imanuel Eman Dewa Ayu Martini Hendra, Putu Nova Kusuma Hose Hongcapryo Nando I Dewa Ketut Gede Prabawa I Gede Made Agustina Putra Agus Putra I Gusti Ngurah Putu Dharmayasa I Kadek Ryon Cahya Pratama I Made Bima Devrasta Putra Astaki I Putu Krishna Widyaskara Ida Ayu Parwati Kadek Adyatna Wedananta Latupeirissa, Jonathan Jacob Paul Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Yuliani Pramesti Ni Luh Gede Ningrum Maha Devi Ni Luh Made Pande Ariantini Ni Luh Putu Sariani Ni Made Prihanadi Dwi Surya Putri Ni Made Satya Utami Ni Putu Eni Suwantari Ni Putu Mega Yunita Kristina Dewi Ni Putu Tina Yuli Hantari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Putu Purnama Dewi Putu Riko Ardy Pratama Putu Riski Acarya Sadnya Agung Ruben Lomi Satriawan, I Made Deddy Soei Khim Wahyu Indra Satria Yella, Made Dwi Marsa Yunia Sallyana