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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) International Journal of Artificial Intelligence Research International Journal of Demos The World of Public Administration Journal The World of Business Administration Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Apollo: Journal of Tourism and Business
Subagja, Agus Dedi
Universitas Subang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Dewi Yanti; Agus Dedi Subagja; Siti Nurhayati; Syailendra Reza Irwansyah Rezeki; Christine Herawati Limbong; Rahmad Solling Hamid
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.585

Abstract

More and more users and business owners are gravitating toward short films. Short videos are now more engaging and entertaining due to more interactive engagements and the development of artificial intelligence technology like facial recognition. Short video marketing communications emerged due to the rapid growth of short videos. Social media usage is one kind of short video marketing communication. Short videos can now be uploaded to social media platforms for communication. TikTok is one of those social media sites. To sell its app, TikTok uses short movies that, thanks to an algorithm, quickly become viral hits. This study aims to identify Social Media Algorithms and Short Videos as Effective Communication Media in Tourism Marketing. Descriptive techniques are used in this study's qualitative methodology. The findings of the study demonstrate how social platforms like TikTok, which use algorithms based on user preferences and short films uploaded to social media, have changed how prospective tourists learn about places to visit the use of brief videos through social media platforms as marketing communications influences tourists' perceptions of destination image and tourist intentions, with interactive marketing playing a more significant role. This study investigates empirically the influence of usage on perceptions of destination image and tourism intentions. Regarding the effect of visitor intention, the influence of tourist attractions and accommodations is greater than that of short video marketing on image perception.
Co-Authors Abu Muna Almaududi Ausat ADE RISNA SARI Agus Ruhimat Ayu Angelina Pasaribu Christine Herawati Limbong Deddy Suhardi Dewi Yanti Dzaki Firdaus hanifah hanifah Iwan Henri Kusnadi Kamaruddin, Ilham M. Indre Wanof Mariane, Ine Nenden Srimulat Rachman, Reza Saeful Rahmad Solling Hamid Reza Ronaldo Siti Nurhayati Suherlan Suherlan, Suherlan Suparman, Ade Syailendra Reza Irwansyah Rezeki Taharruddin Taharruddin Taharuddin Taharuddin Thiara Anjelia Sukma Tititn kartini Yuyu Sukmawati Zian Oktoberi