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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) International Journal of Artificial Intelligence Research International Journal of Demos The World of Public Administration Journal The World of Business Administration Journal Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Apollo: Journal of Tourism and Business
Subagja, Agus Dedi
Universitas Subang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Minfo Polgan (JMP)

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Improving Customer Service Quality in MSMEs through the Use of ChatGPT Agus Dedi Subagja; Abu Muna Almaududi Ausat; Ade Risna Sari; M. Indre Wanof; Suherlan Suherlan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12407

Abstract

In the current era of digitalisation, technological developments are accelerating and changing the way humans communicate and interact, including in MSME businesses. This study aims to evaluate the effect of using ChatGPT in improving the quality of customer service in MSMEs. By using ChatGPT technology, it is expected that MSMEs can provide better and effective services to their customers. The focus of this research is qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and conclusions. The results of this study concluded that the use of ChatGPT can help MSMEs in improving the quality of customer service and efficiency in operations. MSMEs need to pay attention to several important things in using this technology, such as customer context and situation, staff training, privacy and security of customer data, and constraints in the use of technology. In the long run, the use of ChatGPT can help MSMEs in gaining better insights into customer preferences and improving customer satisfaction.
Co-Authors Abu Muna Almaududi Ausat ADE RISNA SARI Agus Ruhimat Ayu Angelina Pasaribu Christine Herawati Limbong Deddy Suhardi Dewi Yanti Dzaki Firdaus hanifah hanifah Iwan Henri Kusnadi Kamaruddin, Ilham M. Indre Wanof Mariane, Ine Nenden Srimulat Rachman, Reza Saeful Rahmad Solling Hamid Reza Ronaldo Siti Nurhayati Suherlan Suherlan, Suherlan Suparman, Ade Syailendra Reza Irwansyah Rezeki Taharruddin Taharruddin Taharuddin Taharuddin Thiara Anjelia Sukma Tititn kartini Yuyu Sukmawati Zian Oktoberi