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Journal : Apollo: Journal of Tourism and Business

Analysis of Factors Leading to E-commerce Adoption Agus Dedi Subagja
Apollo: Journal of Tourism and Business Vol. 1 No. 1 (2023): January 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1815.674 KB) | DOI: 10.58905/apollo.v1i1.6


E-commerce, in particular, is making extensive use of the latest innovations in information technology. The rise of online shopping provides companies with a new channel for expanding their operations. Despite this, many individuals lack an understanding of what drives businesses to embrace e-commerce. The purpose of this research is to illuminate the considerations that companies take into account when deciding to implement e-commerce. This research used a qualitative descriptive approach and a literary analysis to gather information. The findings of this research indicate that there are a variety of organizational elements, including technological, organizational, and environmental, that contribute to the adoption of e-commerce. The study's findings should provide further context for discussions of the elements that influence businesses' decisions to adopt e-commerce.