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The identification of the superior human resources in managing profitable entrepreneurs’ activities during Covid-19 pandemic in Indonesia Sumar’in Sumar’in; Sardjana Orba Manullang; Abdul Samad Arief; Syahril Syahril; Rita Kartika Sari
Jurnal Siasat Bisnis Vol 25, No 2 (2021)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol25.iss2.art7

Abstract

Purpose: This project aimed to acknowledge the entrepreneurship program in managing human resources in the pandemic era in Indonesia. The essay to understand the entrepreneurship activities in managing human resources in the pandemic era is assumed to have a close connection with acknowledging the entrepreneurship programs in the outbreak of coronavirus 2019 in Indonesia.Methodology: A serial of online information searching and literature review sessions was conducted. After data was gathered, the analysis processing using a qualitative phenomenological approach and profound interpretations were done to see if the research question's reliability and validity were met.Findings: The existing literature on understanding the entrepreneurship program in managing human resources in the pandemic and crisis era of the Covid-19 showed that there are five entrepreneurship activities that were shown relatively significant business program in managing human resources since outbreaks 2020. Finally, we successfully outlined the five related programs as follows: 1) Creating a business crisis plan, 2) More care and services, 3) be among the community, 4) Community relations, 5) Creative thinking endure, 6) Be adjustable.   Originality: Direct insights into the entrepreneurship practices, policymaking, and academic business development are beneficial in creating the next entrepreneurship program plan, especially the strategy to manage human resources with an entrepreneurial role in the pandemic crisis.Research implication: Further project is needed to anticipate the next economic crisis and social-political changes that impacted economic development in Indonesia.
Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings Abdul Samad Arief; Seprianti Eka Putri; Amat Suroso; Abdul Wahab Syakhrani; Noor Rahmini
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol 6 No 2 (2021): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v6i2.1378

Abstract

The success of marketing all business products is closely related to how to overcome marketing obstacles. One is the use of digital tools. In other words, there are many challenges that digital marketing tools can identify and solve. For this reason, the researchers have studied data from many international publication journals that discuss the study of marketing agricultural products in various contexts. Furthermore, the researchers examine by involving a data analysis system, rigorous evaluation of the data, and extracting the digests relevant to the formulation of this study's questions. Based on the discussion of the study data, the researchers believe that our findings are valid and reliable. The researchers succeeded in identifying the challenges of marketing agricultural products in developing countries, including the crisis of human resources operating digitally, so that they are often wrong in marketing applications, are reluctant to innovate, and lack professional marketing ideas. Hopefully, the results of this digital marketing study will be helpful for many further studies. Keywords: Digital Marketing, Agricultural Products, Management Challenges
The Use Malays-Sambas Expressions in Developing Character Education in Sambas Primary Madrasah in Millennial Era Purniadi Putra; Galuh Nashrulloh Kartika MR; Abdul Hafiz; Dendi Pratama; Abdul Samad
Jurnal Ilmiah Peuradeun Vol 9 No 2 (2021): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v9i2.482

Abstract

The Malays-Sambas expression is believed to have contributed to the Islamic basic education through an emphasis on a culture of shame expression that reflects the honor, reputation, and self-esteem of foreign cultures. The purpose of this study was to analyze the expression of Malay Sambas in improving the character education of Islamic primary students. The naturalistic phenomenological method was used to analyze the data of 6 students, 3 principals, and classroom teachers through in-depth interview sessions. The voices of participants with homogeneous characteristics of the Sambas Malay ethnicity were recorded and analyzed looking at the characteristics and implications, among others: 1) Exploration of the Sambas Malay; Suppan said, "a small wrong hand is set up" means respect, openness, gentle words, and the expression of the language of "tullah"(damned) to teach children, should not conflict with parents, teachers or parents. 2) The contribution of the Malay-Sambas language has significant character education value. Therefore, these findings contributed to schools in creating a model of local wisdom curriculum that aims to explore the richness of local values integrated into formulating the lives of a good millennial generation, so that they can maintain their values ​​while respecting globalization dominance.
Key Performance Indicator Analysis In Improving The Quality Of Excellent Service On Globalxtreme Companies Bagus Kusuma Wijaya; I Dewa Ayu Agung Tantri Pramawati; Abdul Samad Arief; Mustika Wati Alfia Ningtyas; Umi Juniyarti
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2604

Abstract

In line with the development of technology and information in Indonesia is multiplying. Competition between companies is getting tougher. A policy base can satisfy customers' wishes to anticipate competition in a company's plans. With the intense competition between competitors, a company needs to have good quality in service by satisfying customer needs which can be an advantage in the competition. Companies need measurement because it is an essential tool that supports companies in measuring company performance that is easy to visualize. One company that uses KPI as a Service Standard is GlobalXtreme Bali Branch. GlobalXtreme Bali Branch is a company engaged in technology and IT by providing internet services in several areas in Bali. With this, we need a benchmark that can be used as a benchmark for company performance in achieving this service excellence goal, one of which is a Key Performance Indicator (KPI) in helping a company determine the success or failure of an agency in achieving the targets that have been set. In this study, from the use of KPI calculations, it is known that indicators or processes with Audit Values ??which include Observation, FCR, Knowledge Test and Reactivation and the Customer Service Team, must achieve good Revenue Targets and CSAT. From the beginning, the KPI target became an evaluation material for the company, especially the customer service team, to improve customer service to achieve the KPI target. This result is an evaluation for superiors in the company regarding performance, teamwork, and initiative.
SISTEM INFORMASI GEOGRAFIS UMKM BAHAN MAKANAN DAN PANGAN BAGI MASYARAKAT DALAM MENGHADAPI NEW NORMAL Andini Dani Achmad; Abdul Samad Arief; Diel Din; Muh. Dzulfadli Rusli; Farhan Muhammad Rajib
Jurnal SAINTEKOM Vol. 12 No. 1 (2022): Maret 2022
Publisher : STMIK Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.16 KB) | DOI: 10.33020/saintekom.v12i1.257

Abstract

This study aims to build a web-based geographic information system for food material and foodstuffs UMKMs in Makassar City to disseminate geographic information that can be accessed anytime and from anywhere. The system is designed using a sequential waterfall method. Data sourced from the Makassar City Cooperatives and UKMs Office, field surveys, and interviews with UMKM owners. This system were developed to assist the government in providing information to the public about the location and distribution of UMKMs and other related information in dealing with the new normal, because it can visualize the distribution in Makassar City well. The system has been successfully developed through public testing, the average values ​​of which are user objectives (4.18), information quality (4.13), and System Quality (4.12).
Social Media Skill in Public Relations and Customer Service for Employers Arifah Hidayati; Elfitra Desy Surya; Abdul Samad Arief; Achmad Daengs GS; Jose Marco G. Reyes
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.295 KB) | DOI: 10.31000/nyimak.v6i1.4977

Abstract

Public relation is an important part of marketing activities that involves assessing or perceiving the general public’s attitudes and views, as well as general and specific consumers (segments), toward a company’s or product’s activities and brand policies, and then carrying out the necessary activities to create a positive image. This goal can be achieved by using suitable media to complete customer satisfaction so that skills in utilizing social media are the main thing that public relations must do. This study aims to determine the ability to use social media by entrepreneurs such as university graduates when they start working. This study uses a quantitative approach with a survey method. The population in this study is Indonesian entrepreneurs. A survey of 396 entrepreneurs was chosen as the method. The findings show that public relations and customer service are the most sought-after social media skills among university graduates, ahead of knowledge of social media content creation, strategy development, and analytics.Keywords: Social media skill, public relations, customer service, employersABSTRAKHumas adalah bagian penting dari kegiatan pemasaran yang melibatkan penilaian atau persepsi sikap dan pandangan masyarakat umum, serta konsumen (segmen) umum dan khusus, terhadap kegiatan perusahaan atau produk dan kebijakan merek, dan kemudian melakukan kegiatan yang diperlukan untuk menciptakan citra positif. Tujuan tersebut dapat dicapai dengan menggunakan media yang sesuai untuk melengkapi kepuasan pelanggan sehingga keterampilan dalam memanfaatkan media sosial menjadi hal utama yang harus dilakukan oleh humas. Penelitian ini bertujuan untuk mengetahui kemampuan penggunaan media sosial oleh para pengusaha seperti lulusan universitas ketika mereka mulai bekerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengusaha Indonesia. Sebuah survei terhadap 396 pengusaha dipilih sebagai metode. Temuan menunjukkan bahwa hubungan masyarakat dan layanan pelanggan adalah keterampilan media sosial yang paling dicari di kalangan lulusan universitas, di atas pengetahuan tentang pembuatan konten media sosial, pengembangan strategi, dan analitik.Kata Kunci: Keterampilan media sosial, hubungan masyarakat, pelayanan pelanggan, pengusaha 
Pemanfaatan Instagram Insight dalam Peningkatan Segmentasi Pelanggan pada UMKM Tenun Batik Efendi Efendi; Abdul Samad Arief; Rizki Dewantara; Pandu Adi Cakranegara; Ade Risna Sari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.999 KB) | DOI: 10.55606/jpmi.v1i3.378

Abstract

The batik business is engaged by Micro, Small, and Medium Enterprises (MSMEs). In marketing products, there are still MSMEs that use word of mouth (WOMM) in marketing techniques and use WhatsApp communication. Media such as SMEs in the field of batik weaving fashion Muhibbuddiana. This service activity is intended to assist in the use of Instagram in marketing and selling products online, from creating Instagram accounts and product documentation to posting content, as well as analyzing Instagram insights to find out the most popular posts, follower and non-follower interactions, and increase in the number of followers. The activity results show the effect of the ease of using social media on promotion and sales, the impact of using social media to increase sales turnover, and the importance of understanding Instagram insight for customer segmentation.
Identification Of Creative Economy Marketing Strategies After The Covid-19 Pandemic Disruption Gunawan Widjaja; Hotmaria Hertawaty Sijabat; Asep Saepullah; Abdul Samad Arief; Juliana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.59 KB) | DOI: 10.35335/enrichment.v12i3.670

Abstract

Looking for various strategies to market the creative economy after a pandemic disruption is the best practice in running a business. Many studies have been conducted regarding one species during a pandemic, but few have led to the identification of post-pandemic strategies. This aticle was looking for some strategic business marketing strategy after pandemic. Therefore, the authors have collected some data from various publications or secondary data. Then we examine it under a phenomenological approach whose aim is to obtain some phenomenal relevant data to answer the discussion of this article, such as coding the data, evaluating the data, and concluding as desired. Get answers to research questions. Based on the existing data and the discussion of relevant topics, we can conclude that the strategies we have obtained include, among others, formulating products and prices for consumers. Furthermore, we try to maximize promotions with various strategies. Some are through social networking; some are paid media ads. A marketing system via email, then internet-based marketing, as well as direct sales strategies and strategies to identify product weaknesses and many methods that we believe are relevant for marketing strategies business after the pandemic. Thus, these findings will be useful material for further studies.
Analysis of the Effect of Using Marketplace Based on Customer Data Security Rizki Dewantara; Wilda Widiawati; Pandu Adi Cakranegara; Abdul Samad Arief; Tienni Mariana Simanjorang
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3018

Abstract

The era of the digital economy has become a trend that facilitates transactions for all individuals. One of them is the existence of a marketplace application that uses the internet network to facilitate the buying and selling process. Currently, numerous individuals use the functionality and convenience of the marketplace application for their various activities and needs. Obviously, the features and convenience of the marketplace application have been significantly adapted to meet the needs of customers, and customer data security has been prioritized. This study examines the level of customer understanding regarding the security of personal data when conducting online transactions and utilizing marketplace applications. Random sampling was used to distribute questionnaires containing 16 questions with guttman scale assestment about environmental and social influences, personal data security facilities, the purpose of using the marketplace, and self-awareness regarding customer data security when using the marketplace application to 80 respondents. 84% of customers stated that the security of their personal data has been entrusted to the used marketplace application, according to the overall findings of the study. Obviously, this is related to the customer's needs in utilizing marketplace features, as 77.5% of customers strongly believe that the marketplace application they use provides a level of security for customer personal information.
Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings Abdul Samad Arief; Seprianti Eka Putri; Amat Suroso; Abdul Wahab Syakhrani; Noor Rahmini
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 6 No. 2 (2021): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v6i2.1378

Abstract

The success of marketing all business products is closely related to how to overcome marketing obstacles. One is the use of digital tools. In other words, there are many challenges that digital marketing tools can identify and solve. For this reason, the researchers have studied data from many international publication journals that discuss the study of marketing agricultural products in various contexts. Furthermore, the researchers examine by involving a data analysis system, rigorous evaluation of the data, and extracting the digests relevant to the formulation of this study's questions. Based on the discussion of the study data, the researchers believe that our findings are valid and reliable. The researchers succeeded in identifying the challenges of marketing agricultural products in developing countries, including the crisis of human resources operating digitally, so that they are often wrong in marketing applications, are reluctant to innovate, and lack professional marketing ideas. Hopefully, the results of this digital marketing study will be helpful for many further studies. Keywords: Digital Marketing, Agricultural Products, Management Challenges