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All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum Jurnal Penelitian Humaniora Litera Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Indonesian Journal of Applied Linguistics (IJAL) LiNGUA: Jurnal Ilmu Bahasa dan Sastra Journal of Education and Learning (EduLearn) Lingua Cultura Kajian Linguistik dan Sastra Journal of Language and Literature Jurnal Ilmu Keluarga dan Konsumen Indonesian Journal of English Language Teaching and Applied Linguistics Humaniora Linguistik Indonesia Metalingua: Jurnal Penelitian Bahasa Journal of English Language Teaching and Linguistics Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Indonesian Journal of EFL and Linguistics DINAMIKA ILMU: Jurnal Pendidikan JEELS (Journal of English Education and Linguistics Studies) Studies in English Language and Education
Erna Andriyanti
Universitas Negeri Yogyakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Kajian Linguistik dan Sastra

 1 
ANALISIS SEMIOTIK WACANA IKLAN PROPERTI BERBAHASA INGGRIS DI SURAT KABAR DAN TELEVISI DI INDONESIA Andriyanti, Erna; Mukminatun, Siti; Sudartinah, Titik
Kajian Linguistik dan Sastra Vol 24, No 1 (2012)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.916 KB)

Abstract

This study is aimed at identifying facilities offered through English property advertisements in printed and electronic media in Indonesia, describing the meanings of lingual and non-lingual elements in the form of pictures in the advertisements and interpreting the messages based on sociocultural perspectives. This is a descriptive qualitative study, applying content analysis to 44 data taken from Kompas, The Jakarta Post, Trans TV and Metro TV. The results show as the following. There are 13 facilities offered through the advertisments. The dominating ones are service, recreation, furniture, and sports. The lingual elements exist in brand, slogan, and price. All brands and products symbolize grandeur, luxury, beauty, exclusiveness, and comfort in a modern life. Prices are in Rupiah, US and Singaporean Dollars, and Euro, indicating that the properties are marketed internationally. The visual elements, supporting the lingual meanings, consists of grand houses with gardens and swimming pools, luxurious furniture and interior designs and beaches. Based on sociocultural perspective, there is a cultural transfer of culture to a modern life-style. The use of English in the advertisements can be interpreted as a subtle way to sell the properties to foreign parties with big capital.
ANALISIS SEMIOTIK WACANA IKLAN PROPERTI BERBAHASA INGGRIS DI SURAT KABAR DAN TELEVISI DI INDONESIA Andriyanti, Erna; Mukminatun, Siti; Sudartinah, Titik
Kajian Linguistik dan Sastra Vol 24, No 1 (2012)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.916 KB) | DOI: 10.23917/kls.v24i1.100

Abstract

This study is aimed at identifying facilities offered through English property advertisements in printed and electronic media in Indonesia, describing the meanings of lingual and non-lingual elements in the form of pictures in the advertisements and interpreting the messages based on sociocultural perspectives. This is a descriptive qualitative study, applying content analysis to 44 data taken from Kompas, The Jakarta Post, Trans TV and Metro TV. The results show as the following. There are 13 facilities offered through the advertisments. The dominating ones are service, recreation, furniture, and sports. The lingual elements exist in brand, slogan, and price. All brands and products symbolize grandeur, luxury, beauty, exclusiveness, and comfort in a modern life. Prices are in Rupiah, US and Singaporean Dollars, and Euro, indicating that the properties are marketed internationally. The visual elements, supporting the lingual meanings, consists of grand houses with gardens and swimming pools, luxurious furniture and interior designs and beaches. Based on sociocultural perspective, there is a cultural transfer of culture to a modern life-style. The use of English in the advertisements can be interpreted as a subtle way to sell the properties to foreign parties with big capital.
ANALISIS SEMIOTIK WACANA IKLAN PROPERTI BERBAHASA INGGRIS DI SURAT KABAR DAN TELEVISI DI INDONESIA Erna Andriyanti; Siti Mukminatun; Titik Sudartinah
Kajian Linguistik dan Sastra Vol 24, No 1 (2012)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.916 KB) | DOI: 10.23917/kls.v24i1.100

Abstract

This study is aimed at identifying facilities offered through English property advertisements in printed and electronic media in Indonesia, describing the meanings of lingual and non-lingual elements in the form of pictures in the advertisements and interpreting the messages based on sociocultural perspectives. This is a descriptive qualitative study, applying content analysis to 44 data taken from Kompas, The Jakarta Post, Trans TV and Metro TV. The results show as the following. There are 13 facilities offered through the advertisments. The dominating ones are service, recreation, furniture, and sports. The lingual elements exist in brand, slogan, and price. All brands and products symbolize grandeur, luxury, beauty, exclusiveness, and comfort in a modern life. Prices are in Rupiah, US and Singaporean Dollars, and Euro, indicating that the properties are marketed internationally. The visual elements, supporting the lingual meanings, consists of grand houses with gardens and swimming pools, luxurious furniture and interior designs and beaches. Based on sociocultural perspective, there is a cultural transfer of culture to a modern life-style. The use of English in the advertisements can be interpreted as a subtle way to sell the properties to foreign parties with big capital.
Co-Authors Aji Seno Suwondo Ani Maghfiroh Annisa Nurul Firdausi Arifah Prima Satrianingrum Ashadi Ashadi Ashadi Ashadi Ashadi Ashadi Ashadi Ashadi Aulia Rahmatika Nur Azizah Benni Setiawan Christina Lhaksmita Anandari Edith Romano Galindo Eisha Jamila Qomariyah Ikhwan Emi Nursanti Ihtiara Fitrianingsih Ikha Adhi Wijaya Indah Permatasari Jannatussholihah, Siti Kartika Pratiwi Khaira Liza Khairani Ade Guswita Lucky Amatur Rohmani Mehdi Riazi Meidiana Suyono Naomi Dwi Aprina Paulus Kurnianta Pratomo Widodo Pratomo Widodo Rahmi D Andayani Refi Rizki Radian Rizki Meliani Rustan Saiful Anwar Santi Fitriyani Siti Jannatussholihah Siti Jannatussholihah Siti Lutfiah Rabiyatul Adawiyah Siti Mukminatun, Siti Sulis Triyono Titik Sudartinah Try Mahendra Siregar Widyastuti Purbani