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Journal : Jurnal Dehasen Mengabdi

Sosialisasi Strategi Umkm Dalam Meningkatkan Nilai Ekonomi Melalui Diversifikasi Pangan Lempuk Durian Di Anggut Bengkulu Irwanto, Tito; Putra, Iswidana Utama; Wahyuni, Amalia; Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 3 No 1 (2024): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i1.2977

Abstract

MSMEs have a very important role to improve the economy of a country. With the existence of MSMEs, it is able to facilitate the government in pursuing economic growth. In Indonesia, the number of MSMEs continues to increase every year, people who have an interest in business and business will establish MSMEs that are able to increase economic growth in their area. Bengkulu is a province that has also experienced an increase in MSMEs, there is a lot of potential in Bengkulu province so that it can be used as a business or business activity by the community, one of which is the management of durian fruit into durian lempuk in the Angut area of Bengkulu. In improving the efforts that have been made by the community, it is also necessary for people who are creative and innovative in developing their business so that they are able to compete globally so that durian lempuk can become an icon as a typical food of the Bengkulu province. the purpose of this service is to socialize to the community and motivate them to continue to increase the potential of the region so that they are able to create quality and growing MSMEs.
Optimalisasi Manajemen Produksi Dan Pemasaran Tahu Dan Tempe Di Lingkungan Industri Kecil Menengah Septi, Septi; Meytha, Ida Made Ayu Er; Wagini, Wagini; Mulyana, Andy; Kamelia, Kamelia
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6265

Abstract

This community service activity aims to optimize production and marketing management of tofu and tempeh in the Small and Medium Industry (IKM) environment. The main focus of this program is to increase the efficiency of the production process and expand the marketing reach of products through technology and digital marketing strategies. The methods used are surveys and observations, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is raw materials whose prices are starting to rise or become expensive, while in the marketing aspect the challenge faced is competition between other factories.
Pemberdayaan Dan Pengembangan Industri Kecil Menengah Pabrik Tempe Dan Tahu Putri, Shofi Rahmadannia; Gayatri, Ida Ayu Made Er Meytha; Febriansa, M. Rahman; Wagini, Wagini; Mulyana, Andi
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6266

Abstract

Most Indonesian people really like tempeh and tofu. The affordable price means these two foods always sell well on the market. However, behind the cheap prices of tempeh and tofu there are entrepreneurs who are having difficulty because the price of soybeans continues to soar. If the price of tempeh and tofu increases, it is feared that purchases of tempeh and tofu will decrease. However, if it is not increased, entrepreneurs will have difficulty in the production process. The aim of this service is to optimize MSME income through market improvement.
Pemanfaatan Market Digital Dalam Meningkatkan Minat Kewirausahaan Terhadap Siswa dan Siswi MA Annur Pagar Jati Bengkulu Tengah Aliano, Dio; Zoniarti, Zoniarti; Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6647

Abstract

In the era of globalization and the rapid development of information technology, digitalization has entered into various aspects of life, including in the fields of education and entrepreneurship. The utilization of the digital market is one of the important innovations in the business world that provides various opportunities and conveniences for entrepreneurs including for students. This service aims to explore the utilization of the digital market in increasing entrepreneurial interest among MA Annur Pagar Jati students in Central Bengkulu. This research uses the Participatory Action Research (PAR) method with a special study approach involving observation, in-depth interviews. The results showed that digital markets, such as e-commerce and social media have great potential to increase students' entrepreneurial interest and skills. Through various digital-based trainings and projects, students not only learn about entrepreneurial concepts but also gain practical experience in running a business online. In addition, the use of digital marketplaces also helps students develop other skills such as time management, communication and creativity. This indicates that the integration of digital marketplaces in the entrepreneurship curriculum can be an effective strategy to motivate and equip young people with relevant skills to face future economic challenges.