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All Journal JURNAL MUTIARA AKUNTANSI REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer International Journal of Business, Law, and Education Jurnal Visi Pengabdian Kepada Masyarakat KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis (JEB) Pareto : Jurnal Riset Manajemen dan Bisnis West Science Interdisciplinary Studies
Kristiurman Jaya Mendrofa
Universitas Nias Raya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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Analysis of Consumer Perceptions of Product Quality, Sales Promotion, and Ease of Purchase in Increasing Purchasing Decisions at Start-up Companies in Indonesia Hendri Khuan; Nekky Rahmiyati; Kristiurman Jaya Mendrofa; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.614

Abstract

This research investigates consumer perceptions of product quality, sales promotion, and ease of purchase in the context of start-up companies in Indonesia. A quantitative research design, employing a sample of 150 participants, explores the relationships between these factors and their collective impact on consumer purchasing decisions. The study utilizes a cross-sectional survey approach, including demographic variables, and employs statistical analysis, including correlation and regression analyses with SPSS. The findings highlight the significance of product quality, sales promotion, and ease of purchase in shaping consumer preferences. Product quality emerges as the strongest influencer, followed by sales promotion and ease of purchase. Demographic variations further emphasize the need for tailored marketing strategies. The research contributes valuable insights for start-ups aiming to navigate Indonesia's diverse consumer landscape.
Co-Authors Anita Zagoto DUHA, AGUSTINUS Fau, Amaano Fau, Jhon Firman Fau, Yohanna Theresia Venty Ferdinand Tharorogo Wau HAREFA, ARIANUS Harefa, Darmawan Hendri Khuan Hulu, Fatolosa Jurisman Waruwu LAIA, ASKARMAN Laia, Baziduhu LAIA, BESTARI Lase, ndah Permata Sari Marselino Wau Mastawati Ndruru Maswiartha, Nyoman Gede NDRAHA, LIES DIAN MARSA Nekky Rahmiyati Ni Desak Made Santi Diwyarthi Novialdi, Andrian Purwoko, Agus Samanoi Halowo Fau Sarumaha, Murnihati Selfi Yanti Bali Tafonao, Aluiwaauri TELAUMBANUA, KAMINUDIN Telaumbanua, Tatema Timotius Duha Wau, Marselino Yohanes Dakhi Yonathan Sebastian Laowo Yurmanius Waruwu Zagoto, Impiani