Article Per Year (5 Year)
p-Index From 2019 - 2024
1.881
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Aidin Hudani Awasinombu
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA Wa Ode Vira Saltifa; Alida Palilati; Isalman Isalman; Aidin Hudani Awasinombu; Asrip Putera
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43057

Abstract

This study aims to determine (1) whether product quality affects the decision to purchase a motorcycle. (2) To find out whether the price affects the decision to buy a motorcycle. (3) To find out whether Brand Image influences the decision to buy a motorcycle. (4) To find out whether Product Quality, Price and Brand Image affect the decision to buy a motorcycle. The results showed that (1) Product Quality, Price and Brand Image simultaneously (together) have a significant effect on purchasing decisions. This shows that increasing the two variables will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (2) Product quality partially has a significant effect on purchasing decisions. This shows that increasing the product quality variable will have an impact on increasing purchasing decisions for Honda motorbikes in Muna Regency. (3) Price partially has a significant positive effect on purchasing decisions. This shows that increasing the price variable will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (4) Brand image partially has a significant effect on purchasing decisions. This shows that increasing the Brand Image variable will have an impact on increasing consumer purchasing decisions for Honda Motorcycles in Muna Regency.
Co-Authors Alida Palilati Ansir Ansir Asmah Yanti Latif Asrip Putera Buyung Sarita Darton Darton Debby Aulia Dedy Takdir Syaifuddin Doane Doane Endro Sukotjo Fabian Faqih Farhan Ramdhani Istianandar Hastuti Hastuti Ibnu Hajar Isalman, Isalman Juharsah Juharsah Karim Darma Lili Yanti Nofal Nur Nurmasi Nurmasi Nurwati Nurwati Nuryamin Budi Patwayati Patwayati Rachmat Rialdi Hasan Rizka Palando Kamaruddin S., Nursaban Rommy Sri Wiyati Mahrani Sumardin Sumardin Wa Ode Vira Saltifa Yusuf Montundu