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All Journal Ensiklopedia of Journal Procuratio : Jurnal Ilmiah Manajemen JOURNAL OF BUSINESS STUDIES Khazanah Sosial Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Mandiri Jurnal Riset Manajemen Indonesia Indonesian Journal of Advanced Social Works (DARMA) Jotika Journal in Management and Entrepreneurship

Librina Tria Putri

Sekolah Tinggi Ilmu Ekonomi Bangkinang

Author-ID : 5877954

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Peranan Usaha Rumahan (Bisnis Online) Dalam Peningkatan Pendapatan Masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau Librina Tria Putri
JOURNAL OF BUSINESS STUDIES Vol 1, No 2 (2016)
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.726 KB)

ABSTRAK Penelitian ini bertujuan untuk mengetahui peranan Usaha Rumahan (Bisnis Online) Dalam Peningkatan Pendapatan Masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau. Penelitian dilaksanakan di Kota Bangkinang Kabupaten Kampar Provinsi Riau, mulai selama dua bulan, mulai November hingga Desember 2015. Populasi dalam penelitian ini adalah seluruh wanita yang melakukan usaha rumahan (Bisnis Online) di Kota Bangkinang. Sedangkan pengambilan sampel diambil sebanyak 100 responden dan dipilih karena populasi relatif homogen. Hasil penelitian menunjukkan bahwa Usaha rumahan (bisnis online) mempunyai peranan yang besar terhadap perkembangan perekonomian Indonesia. Usaha rumahan (bisnis online) memiliki peranan dalam peningkatan pendapatan masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau. Peranan usaha rumahan (bisnis online) dapat meningkatkan pendapatan masyarakat di Kota Bangkinang, dapat dilihat dari jenis pekerjaan dan pendapatan sebelum mereka berkerja sebagai pengusaha bisnis online masih belum cukup untuk memenuhi kebutuhan sehari-hari. Disarankan kepada pengusaha bisnis online Perlu melakukan peningkatan produk secara kualitas maupun kuantitas, serta variasi atau kreatif dengan melihat dan membandingkan produk yang dihasilkan oleh daerah lain. Perlu perluasan segmentasi pasar, disamping lokal hendaknya ditingkatkan sampai keluar negeri, yaitu dengan membuka cabang ataupun agen-agen pada setiap kota. Perlu adanya promosi produk melalui pameran-pameran baik dalam negeri maupun luar negeri, tentunya dengan mencari informasi baik dari Dinas Perindustrian dan Perdagangan. Perlunya akses tambahan modal melalui founding father (Bank-bank yang mau memberikan kredit lunak). Karena bank-bank tidak memungut biaya, akan tetapi sistem bagi hasil. Kata Kunci: Peranan Usaha Rumahan (Bisnis Online), Kesejahteraan dan Pendapatan Masyarakat.

Analysis of Promotion Effectiveness Using Instagram Social Media at Zaky & Dicky Cafe Librina Tria Putri; Royansyah Putra; Adi Setiawan
Khazanah Sosial Vol 4, No 2 (2022): Khazanah Sosial Vol 4, No 2 August 2022
Publisher : UIN Sunan Gunung Djati

The purpose of this study was to determine whether Zaky & Dicky Cafe's Instagram advertising efforts were effective. Instagram is an image and video sharing program that allows users to take photos, record videos, apply digital filters, and share their creations on various social networking networks. To determine its efficacy on social interaction, researchers used the EPIC analysis model (empathy, persuasion, impact, and communication) and tested it individually using the average score technique. The population and samples were taken from customers of Zaky & Dicky Cafe. Sampling was carried out using a census technique of 300 samples. Results Based on the research, Zaky & Dicky Cafe's marketing with Instagram social media is effective. The Persuation dimension is the highest dimension of the four EPIC Models. Consumers are satisfied with the reality they receive based on the promotion of Zaky & Dicky Cafe using Instagram social media.

PENINGKATAN KEMAMPUAN ENTREPRENEUR WIRAUSAHA WANITA MELALUI INOVASI DAN PEMANFAATAN LITERASI TEKNOLOGI Librina Tria Putri; Rahmawati Rahmawati; Dwika Lodia Putri; Azhari Azhari; Adi Setiawan
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (989.974 KB)

Salah satu sektor usaha yang sangat penting bagi pengembangan ekonomi Indonesia adalah Usaha Mikro, Kecil, dan Menengah (UMKM). Wirausaha wanita pada bisnis UMKM telah aktif bergerak di berbagai daerah di Indonesia begitu juga dengan wirausaha wanita di Kota Dumai - Provinsi Riau. Di atara 12 jenis usaha, yang banyak digeluti oleh bisnis UMKM yaitu bidang, fashion dan produk kreatif / kriya. Seorang wirausaha harus siap secara mental untuk menghadapi kerugian dan keuntungan besar. Hal ini sejalan dengan perkembangan teknologi yang semakin canggih. Dengan memanfaatkan literasi teknologi dan kemampaun inovasi, maka seorang wirausaha akan mampu dalam mempertahankan bisnis yang dijalaninya.

SERVICE MARKETING, HARGA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BUKIT BATU BANGKINANG Librina Tria Putri; Henrizal Henrizal; Royansyah Putra
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 3 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

This study aims to determine the effect of service marketing and price on the purchase decision of used motorcycles at CV. Bukit Batu Bangkinang. The analysis used in this research is multiple linear regression analysis with 60 respondents. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of research and data analysis, it can be interpreted that simultaneously service marketing and prices influence the decision to purchase used motorbikes at CV. Bukit Batu Bangkinang. Likewise, the partial test results show that service marketing and prices influence the decision to buy a used motorbike at CV. Bukit Batu Bangkinang. The contribution of the independent variables to the dependent variables is 67.90%, while the remaining 32.10% is determined by variables outside the research.

THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON THE CUSTOMER LOYALITY AT THE RSIA BUNDA ANISYAH IN AIRTIRIS Indah Purnama Sari; Librina Tria Putri; Yulizar Baharuddin
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Research to determine the effect of Customer Reationship Management (CRM) which consist of competence, service, knowledge, procedures and technology with simulthan and partial on the customer loyality at the RSIA Bunda Anisyah in Airtiris. Types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. The population in this study were all consumers who carry out pregnancy control at the RSIA Bunda Anisyah in Airtiris in 2019, amounting to 583 consumers and based on the Slovin formula it is know that the number of samples in this study is 85 consumers who carry out pregnancy control at the RSIA Bunda Anisyah in Airtiris. The sample collection technique is using accidental sampling technique. Data analysis was performed using multiple linear regression models. Based on the simulthan and partial test results, the variable of competence, service, knowledge, procedures and technology have a significant effect on the customer loyality at the RSIA Bunda Anisyah in Airtiris. The closeness of the relationship that occurs between the atractiveness competence, service, knowledge, procedures and technology on the customer loyality at the RSIA Bunda Anisyah in Airtiris is very strong with a correlation coefficient R of 86,0%. While contribution of independent variables to the dependent variables is equual to 72,9% while the remaining 27,1% is influenced by other variables not examined in this study.

ANALYSIS OF THE EFFECT OF PROMOTION THROUGHT SOCIAL NETWORKS ON SALES AT KLINIK SELERA IN BANGKINANG CITY Yola Alwitri; Librina Tria Putri; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This research aims to determine the effect of promotion throught social networks on sales at Klinik Selera in Bangkinang City. This research was conducted at the Klinik Selera in Bangkinang City which is located on Profesor M. Yamin Bangkinang Sub-District, Kampar Regency, with a research time of two months, namely in May and July 2020. While types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. Sampling was done bg accidental sampling method which is a sampling technique based on coincidence so that number of samples in this research were 100 consumers. Data analysis carried out by simple linear regression model and hypothesis testing carried out by the t test at the rate of 5%. Based on the result of the research it can be concluded that promostion trought social networks has a significant effect on the sales at Klinik Selera in Bangkinang City. The closeness of the relationship between promotion throught social media varable on sales at Klinik Selera in Bangkinang City is very strong because the correlation coefficient (r) value is obtained 92,2%.

THE EFFECT OF PRODUCT QUALITY AND PRICE ON THE MARKETING PERFORMANCE AT THE UMKM NAISHA MADU NUSANTARA IN BANGKINANG CITY M. Ryan Rizaldi; Librina Tria Putri; Mustafa Kamal
Jurnal Riset Manajemen Indonesia Vol 3 No 1 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Research to determine the effect of product quality and price on the marketing performance with simulthan and partial at the UMKM Naisha Madu Nusantara in Bangkinang City. Types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. The population in this study were all consumers at the UMKM Naisha Madu Nusantara in 2019, amounting to 1.465consumers and based onn the Slovin formula it is know that the number of samples in this study is 100 consumers at the UMKM Naisha Madu Nusantara consisting of 50 consumers from the island of Sumatera, 30 consumers from the islan of Jawa and 20 consumers from Malaysia. The sample collection technique is using accidental sampling technique. Data analysis was performed using multiple linear regression models. Based on the simulthan and partial test results, the variable of product quality and price have a significant effect on the marketing performance at the UMKM Naisha Madu Nusantara in Bangkinang City. The closeness of the relationship that occurs between the atractiveness of product quality and price on the marketing performance is strong with a correlation coefficient R of 78,0%. While contribution of independent variables to the dependent variables is equual to 67,8% while the remaining 32,2% is influenced by other variables not examined in this study.

THE EFFECT OF BRAND EQUITY, PRICE, AND LIFESTYLE ON PRODUCT PURCHASE DECISIONS GATSBY POMADE IN CIRCLESMILLENNIAL IN THE CITY OF BANGKINANG Rian Yunaldi; Litra Diantara; Librina Tria Putri
Jurnal Riset Manajemen Indonesia Vol 3 No 1 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine whether the effect of brand equity price and lifestyle on purchasing decisions for Gatsby pomade products in Bangkinang City which was carried out for 2 months from August to September 2020. The analysis in this study used multiple linear analysis with 99 respondents. Sampling using the census method, namely the entire population is sampled and the hypothesis testing in this study uses the F test and T test. Based on the results of the study it can be concluded that simultaneously and partially Brand Equity Price and Lifestyle affect the purchasing decision of Gatsby pomade products in Bangkinang city. There is a strong positive relationship between the variables Brand Equity Price and Lifestyle on the purchase decision of Gatsby Pom with the contribution of the independent variable to the dependent variable of 61.10% while the remaining 38.90% is determined by other variables outside of this study.

THE EFFECT OF DIGITAL PROMOTION ON INCREASED SALES (Case Study At The Emyu Bookstore in Bangkinang City) L. Yansen; Librina Tria Putri; Muhammad Salis
Jurnal Riset Manajemen Indonesia Vol 3 No 2 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This research aims to determine the effect of digital promotion on increased sales at the Emyu Bookstrore in Bangkinang City. This research was conducted at Emyu Bookstore in Bangkinang City for 2 months, from July to August 2020. The types of data used are quantitative data and qualitative data, while the data sources in this study are primary data and secondary data. Data collection techniques used in this study were questionnaires, file research, observation and interviews. The population in this study were all consumers at the Emyu Bookstore in Bangkinang City in 2019, amounting to 2.844 consumers and based on the Slovin formula with 10% inaccuracy level, the number of samples in this study is 100 consumers. Data analysis carried out by simple linear regression model and hypothesis testing carried out by the t test at the rate of 5%. Based on the result of the research it can be concluded that digital promostion has a significant effect on increased sales at the Emyu Bookstrore in Bangkinang City. The closeness of the relationship between digital promotion varable on increased sales at the Emyu Bookstoore in Bangkinang City is very strong because the correlation coefficient (r) value is obtained 92,2%.

THE EFFECT OF THE MARKETING MIX ON THE SALES VOLUME AT THE AIRTIRIS BRANCH OF THE AYAH BAKERY BUSINESS Dimas Aryo Yudanto; Librina Tria Putri; Mustafa Kamal
Jurnal Riset Manajemen Indonesia Vol 3 No 2 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Research to determine the effect of the product, price, promotion and place on the sales volume with simulthan and partial at the Airtiris Branch of the Ayah Bakery Business. Types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. The population in this research were all consumers at the Airtiris Branch of the Ayah Bakery Business in 2019 totaled 1.244 consumers and based on the Slovin formula, it is known that the number of samples in this research was 100 consumers at the Airtiris Branch of the Ayah Bakery Business. Data analysis was performed using multiple linear regression models. Based on the simulthan test results, the variable of the product, price, promotion and place have a significant with together effect on the sales volume at the Airtiris Branch of the Ayah Bakery Business.While based on the partial test results, the variable of the product, price, promotion and place have a significant with individual effect on the sales volume at the Airtiris Branch of the Ayah Bakery Business, with place the dominant variable affecting sales volume. The closeness of the relationship that occurs between the atractiveness of the product, price, promotion and place have a significant with individual effect on the sales volume is very strong with a correlation coefficient R of 86,9%. While contribution of the product, price, promotion and place have a significant with individual effect on the sales volume is equual to 72.9% while the remaining 27,1% is influenced by other variables not examined in this study.

Co-Authors Adi Setiawan Afdhol Ikhsan Andri Irawan Azhari Azhari Azhari Boby Gustionto Dimas Aryo Yudanto Dwika Lodia Putri Ena Lidiawati Henrizal Henrizal Indah Purnama Sari L. Yansen Layla Hafni Leo Chandra Litra Diantara M. Ryan Rizaldi Molli Wahyuni Muhammad Rizki Annur Muhammad Salis Muhammad Salis Muhammad Yusril Mustafa Kamal Nana Fitriani Putri Mirnasari Rahmawati Rahmawati Rahmawati Rakhmat Haryono Rian Yunaldi Royansyah Putra Royansyah Putra Sri Rahayu Sri Wahyuni Surya Safari Surya Safari SD Winda Intan Sari Yola Alwitri Yulizar Yulizar Zakiyul Kamal

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