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Librina Tria Putri
Sekolah Tinggi Ilmu Ekonomi Bangkinang
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ANALYSIS OF PROMOTIONAL EFFECTIVENESS USING SOCIAL MEDIA IN AGRO NADIIN TOURISM PARK IN SUNGAI PINANG, KAMPAR DISTRICT Rakhmat Haryono; Librina Tria Putri; Winda Intan Sari
Jurnal Riset Manajemen Indonesia Vol 5 No 2 (2023): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

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Abstract

This study aims to determine whether or not the promotional activities carried out by the Agro Nadiin Sungai Pinang Tourism Park in Kampar Regency through social media using the EPIC Model analysis (emphaty, persuation, impact, communication) are analyzed separately using the average score method. to know the effectiveness of each dimension of social media. Promotion carried out by the Agro Nadiin Sungai Pinang Tourism Park, Kampar Regency, namely through social media Facebook, Instagram and YouTube. The population and samples were taken from 300 visitors to the Taman Wisata Agro Nadiin Sungai Pinang, Kampar Regency, using census techniques. Based on the research results, it can be concluded that the promotion carried out by the Taman Wisata Agro Nadiin Sungai Pinang, Kampar Regency has been effective.
ANALYSIS OF CUSTOMER SATISFACTION WITH THE QUALITY OF SERVICE AT DJENG NARA UDUK RICE IN BANGKINANG CITY USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD Ena Lidiawati; Librina Tria Putri; Molli Wahyuni
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

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Abstract

This study aims to determine the level of customer satisfaction with service quality at Nasi Uduk Djeng Nara in Bangkinang Kota using the importance-performance analysis (IPA) method. Importance-performance analysis (IPA) is an analysis of the level of conformity of customer expectations with the performance or reality received by the customer. The population in this study were customers who ate Nasi Uduk Djeng Nara Bangkinang Kota using unknow populations. From the results of the calculation of the unknow population, there were 97 samples. Based on the results of the study, it shows that overall customers are satisfied with the quality of service provided by Nasi Uduk Djeng Nara in Bangkinang Kota as evidenced by the processed data which shows that more statement items enter the C quadrant, as many as 13 (thirteen) items.
Digital Marketing Exploitation Training in an Effort to Increase the Potential Selling Power of Female UMKM in Pekanbaru City Librina Tria Putri; Rahmawati Rahmawati; Muhammad Salis; Afdhol Ikhsan
Indonesian Journal of Advanced Social Works Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i6.7703

Abstract

Digital marketing training is the key to developing UMKM, especially women, in Pekanbaru City. Even though UMKM have a vital role in the local economy, many of them still experience difficulties in adopting online marketing. In the digital era, an online presence is not just a necessity, but a great opportunity to expand markets and increase product selling power. In addition, the impact of the COVID-19 pandemic strengthens the need for adaptation to consumer behavior that shifts to online platforms. Digital marketing strategy training is a crucial solution to help women UMKM survive and grow amidst these challenges, increase their competitiveness and expand their market reach. Community service activities are expected to provide the knowledge, skills and tools needed so that women UMKM can successfully exploit the potential of digital marketing.
ANALYSIS OF COMPENSATION, ORGANIZATIONAL CULTURE, WORK MOTIVATION, AND JOB TRAINING ON EMPLOYEE PERFORMANCE IN PLANTATION COMPANIES IN RIAU Surya Safari; Leo Chandra; Layla Hafni; Librina Tria Putri
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 4 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i4.4189

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa dan menentukan pengaruh dari kompensasi, budaya organisasi, motivasi kerja, dan pelatihan kerja terhadap kinerja karyawan perusahaan perkebunan di Riau. Penelitian dilakukan di perusahaan perkebunan yang ada di Riau, di Jalan Dr. Sutomo No. 62, Sekip, Kec. Limapuluh, Pekanbaru, Riau. Populasi untuk penelitian ini mencakup 40 karyawan dari PT Agro Abadi Kota Pekanbaru dengan menggunakan mentode sensus Dimana seluruh populasi dijadikan sampel untuk penelitian ini. Analisis data penelitian ini dilakukan menggunakan regresi linear berganda. Hasil dari uji menunjukkan bahwa kompensasi, budaya organisasi, motivasi, dan pelatihan kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di Perusahaan Perkebunan di Riau. The aim is to analyze and determine the effect of compensation, organizational culture, work motivation, and job training on the performance of employees in plantation companies in Riau. The research was carried out at a plantation company in Riau, located at Jl. Dr. Sutomo No. 62, Sekip, District. Fifty, Pekanbaru City, Riau. The population for this study was all 40 employees of PT Agro Abadi Pekanbaru City. Using the census method, the entire population was sampled in this study. Data analysis in the study used multiple linear regression. The results of the study explain that compensation, organizational culture, motivation, and job training have a positive and significant influence on the performance of employees in plantation companies in Riau.
Co-Authors Adi Setiawan Afdhol Ikhsan Andri Irawan Azhari Azhari Azhari Boby Gustionto Dimas Aryo Yudanto Dwika Lodia Putri Ena Lidiawati Henrizal Henrizal Indah Purnama Sari L. Yansen Layla Hafni Leo Chandra Litra Diantara M. Ryan Rizaldi Molli Wahyuni Muhammad Rizki Annur Muhammad Salis Muhammad Salis Muhammad Yusril Mustafa Kamal Nana Fitriani Putri Mirnasari Rahmawati Rahmawati Rahmawati Rakhmat Haryono Rian Yunaldi Royansyah Putra Royansyah Putra Sri Rahayu Sri Wahyuni Surya Safari Surya Safari SD Winda Intan Sari Yola Alwitri Yulizar Yulizar Zakiyul Kamal