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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science Jurnal REKOMEN (Riset Ekonomi Manajemen)
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Jurnal REKOMEN (Riset Ekonomi Manajemen)

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Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games Andri Ardhiyansyah; Favian Firwan Firdaus; Bayu Aji Aritejo
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 4, No 2 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v4i2.3651

Abstract

Increased mobile gaming revenue can’t be separated from the rapid growth of technology, especially on smartphones. The popularity of free-to-play games also supports the increase in mobile gaming revenue. The Mobile Legends and AoV, games with Multiplayer Online Battle Arena type, are popular today, where they can be played on any smart phone anywhere and anytime. One of the main commodities in this game is the premium items. to get the virtual goods players have to exchange some money that can be purchased through google play store or electronics stores. The purpose of this research is to analyze the effect of enjoyment value, character competency value, visual authority value, monetary value, character identification, and the satisfaction of the game against the intention of repurchase. This research uses survey method to collect data. The Sampling method is non- probabilities with purposive sampling approach. The number of samples in this study is 130 respondents, with the criteria playing a Mobile Legends or AoV and make purchases of premium items on the games. Hypothesis testing was analyzed using multiple linier regression. The result of hypothesis testing shows that the six independent variables, namely the value of pleasure, the value of character competence, the value of visual authority, the value of money, the character identification, and the satisfaction of the game have a positive effect on the intention of repurchasing premium items.
Co-Authors Andika Isma Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ayu Nur Aini Bagja Rahma Putra Camelia Bakker Dana Budiman Dini Apriliani Dwi Putri Maharani Esti Handayani Eva Yuniarti Utami Farah Sekar Wahyuni Favian Firwan Firdaus Heliani Intan Prilia Naomi Iskandar, Yusuf Jimmy Maming Juang Intan Pratiwi Meri Anjani Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Pipit Eriyanti Rendy. C. E. Pesiwarissa Sahid Susilo Nugroho Sintia Permata Sari Siti Nuridah Sulistyo Budi Utomo Sulistyowati, Nur Wahyuning Ujang Badru Jaman Umar Mansur Wa Ode Riniati Wava Maulidia Siswanto Yana Priyana