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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan Insight Management Journal Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science Jurnal REKOMEN (Riset Ekonomi Manajemen)
Andri Ardhiyansyah
Universitas Nusa Putra
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Jurnal REKOMEN (Riset Ekonomi Manajemen)

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The Effect of Employee Engagement, Marketing Capability and Innovation on Sustainable Customer Loyalty among MSMEs Customers in Indonesia Dana Budiman; Andri Ardhiyansyah
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1034

Abstract

The competitive landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia underscores the importance of sustained customer loyalty as a strategic imperative for growth and resilience. This research explores the dynamic relationship between employee engagement, marketing capability, innovation, and their combined impact on sustainable customer loyalty in the Indonesian MSME sector. A sample of 275 respondents provided insights into their demographic profile and perceptions. The study used SPSS version 26 software in analyzing the data, including instrument tests, classical assumption tests, and hypothesis testing regarding the positive influence of employee engagement, marketing capability, and innovation on sustainable customer loyalty. The findings strongly support these relationships, highlighting the importance of employee engagement, marketing capability, and innovation as drivers of sustained customer loyalty. The implications of these findings extend to MSMEs practitioners, policymakers, and academics, emphasizing the need for strategic investments in these critical areas to enhance the long-term growth and sustainability of the MSME sector in Indonesia.
Co-Authors Andika Isma Apriditia Karisma Ari Purwanti Aritejo, Bayu Aji Ayu Nur Aini Bagja Rahma Putra Camelia Bakker Dana Budiman Dini Apriliani Dwi Putri Maharani Esti Handayani Eva Yuniarti Utami Farah Sekar Wahyuni Favian Firwan Firdaus Heliani Intan Prilia Naomi Iskandar, Yusuf Jimmy Maming Juang Intan Pratiwi Meri Anjani Muhammad Fahmi Nanda Hidayati Naomi, Intan Prilia Pipit Eriyanti Rendy. C. E. Pesiwarissa Sahid Susilo Nugroho Sintia Permata Sari Siti Nuridah Sulistyo Budi Utomo Sulistyowati, Nur Wahyuning Ujang Badru Jaman Umar Mansur Wa Ode Riniati Wava Maulidia Siswanto Yana Priyana