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All Journal RETORIKA: Jurnal Ilmu Bahasa JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora Karimah Tauhid
Nadia Amalia
Universitas Djuanda
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PROMOSI PERSONAL SELLING SURAT KABAR BOGOR TODAY DALAM MENARIK MINAT PEMASANG IKLAN Sukarelawati, Sukarelawati; Kusumadinata, Ali Alamsyah; Amalia, Nadia
JURNAL KOMUNIKATIO Vol 3, No 1 (2017): JURNAL KOMUNIKATIO
Publisher : FISIP Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.731 KB) | DOI: 10.30997/jk.v3i1.846

Abstract

Penelitian ini memusatkan perhatian pada promosi penjualan langsung surat kabar Bogor Todaydalam menarik minat konsumen untuk memasang iklan. Tujuan penelitian adalah untuk mengetahuipromosi personal selling surat kabar Bogor Today dalam menarik minat pemasang iklan. Jenispenelitian yang digunakan adalah kualitatif dengan menggunakan teknik pendekatan wawancaramendalam atau Depth interview. Hasil penelitian menunjukan surat kabar Bogor Today layak dalammelakukan promosi personal selling dilihat hasil uji Analisis SWOT bahwa dengan perhitunganAnalisis matrik space cenderung baik, dengan didukung proses komunikasi pemasaran, promosipersonal selling, Komunikasi persiasif, dengan tujuan untuk menimbulkan minat dari konsumen.Kata Kunci : promosi, penjualan langsung, minat pemasang iklan
COMMUNITY PARTICIPATION IN INCREASING TOURISM VILLAGES: PARTISIPASI MASYARAKAT DALAM PENINGKATAN DESA WISATA Ginung Pratidina; cecep wahyudin; Neng Virly Apriliyani; Nadia Amalia
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): APRIL
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i1.7635

Abstract

Community participation has an important role in being involved in the management of a tourist village, if the tourism village is managed properly by the community, the tourism village in Kabandungan village can attract tourists to visit it so that the surrounding community can feel the benefits. The purpose of this community service is intended to provide counseling on community participation in improving tourism villages in Kabandungan village which have the potential to be developed so as to increase people's income. The activity method used is counseling, observation, Focus Group Discussion (FGD) as well as pretest and posttest. The results in this service show that there is an increase in knowledge in the community to develop and improve further tourism villages. In the sense that the community has a high awareness of the potential of the village they have so that in the future it can increase people's income with an increase in tourism villages.
PENGARUH KOMUNIKASI KELOMPOK TERHADAP PERSEPSI PELANGGAN DI ASIMETRI COFFE SHOP Sukarelawati; Nadia Amalia; Relin Abrella; Muhammad Lutfie
KARIMAH TAUHID Vol. 2 No. 5 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i5.10169

Abstract

Penelitian dalam penulisan skripsi ini adalah bertujuan untuk mengetahui pengaruh komunikasi kelompok terhadap persepsi pelanggan Asimetri Coffe Shop. Metode yang digunakan dalam penelitian ini adalah Kuantitatif asosiatif melalui penyebaran angket. Dalam pengambilan hasil sampel akan ditentukan yaitu 100 responden yang mengunjungi Asimetri Coffe Shop. Hasil penelitian yang ditemukan dengan menggunakan skala likert bahwa Penyerapan Terhadap Objek, mendapatkan nilai mean 4,27 melalui skala likert menunjukkan 4,27 dalam kategori Sangat Baik. Dapat disimpulkan bahwa komunikasi kelompok memiliki Penyerapan Terhadap Objek yang membangkitkan persepsi dinilai Sangat Baik dimata pelanggan Asimetri Coffe Shop. Dimana Coffe Shop sudah menjadi tempat untuk memfasilitasi masyarakat dalam melakukan aktifitas, minat serta opini seseorang dengan menciptakan gaya hidup masyarakat saat ini.
The Semiotic Study of Slametan Ngawandasa Ndinteni: Understanding The Significance of Symbolic Communication in the Modernization Era of East Kasiyan Village Lasino; Mohamad Sudi; Achmad Naufal Irsyadi; Nadia Amalia; Muwafiqus Shobri
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 2 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.9.2.7732.185-192

Abstract

In the contemporary world, the dynamics of culture and communication are constantly evolving due to the forces of modernization. Traditional rituals and practices often undergo transformations as societies adapt to new realities. The research aims to analyze symbolic communication in the ritual of Slametan Ngawandasa Ndinteni in the village of East Kasiyan, using a semiotic approach. In the context of modernization, the ritual faces challenges in preserving its meaning and relevance amid social and cultural changes. Therefore, this study seeks to understand the symbolic values embedded in the ritual and the role of symbolic communication in strengthening cultural identity and social cohesion in the community. The research adopts a qualitative approach with semiotic analysis method. This research employs a qualitative research design, aiming to deeply explore the semiotic aspects of Slametan Ngawandasa Ndinteni ritual and its significance in the context of modernization. Data is collected through participatory observation during the implementation of Slametan Ngawandasa Ndinteni, as well as in-depth interviews with 20 participants, they were 5 community figures, 5 local leaders, and 10 cultural practitioners related to the communication. Besides, relevant documents and literature are used to support the analysis. The research findings reveal that Slametan Ngawandasa Ndinteni is a ritual rich in signs and symbols, including language, bodily movements, and ritual objects. These signs form a complex system of symbolic communication, containing profound meanings about tradition, religious beliefs, as well as identity and social relationships in the community.
PENGARUH VISUALISASI PESAN PERSUASIF KAMPANYE #PAKAISAMPAIHABIS TERHADAP PERUBAHAN PERILAKU FOLLOWERS MENGKONSUMSI PRODUK KECANTIKAN Yunita; Agustini; Nadia Amalia
Jurnal Sosial Humaniora Vol. 14 No. 2 (2023): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v14i2.9807

Abstract

The increase in beauty industry waste due to the trend of using beauty products in Indonesia, unfortunately, is not accompanied by public awareness of the environmental impacts caused. The #PakaiSampaiHabis campaign seeks to raise public awareness of the consumption of beauty products through the spread of persuasive messages in the form of visualization on Instagram @lyfewithless. The study aims to determine the effect of visualization of persuasive messages in the #PakaiSampaiHabis campaign on Instagram @lyfewithless on changes in followers' behavior in consuming beauty products. The research uses descriptive quantitative methods. Primary data was obtained from the results of a questionnaire of 100 Instagram followers @lyfewithless and interviews, while secondary data was obtained through literature studies. The data analysis technique uses Simple Linear Regression, Coefficient of Determination, and F Test. The results showed that message visualization in the #PakaiSampaiHabis campaign played a role of 64.6% in influencing changes in followers' behavior in consuming beauty products. Visualization of persuasive messages in the #PakaiSampaiHabis campaign with sound and music indicators is the main factor that attracts followers' attention in receiving and understanding the campaign. Changes in the behavior of followers consuming beauty products are in the contemplation stage in the form of high awareness to be responsible for the use of beauty products.
Co-Authors Achmad Naufal Irsyadi Agustini Ali Alamsyah Kusumadinata Cecep Wahyudin Ginung Pratidina Lasino Mohamad Sudi Muhammad Lutfie Muwafiqus Shobri Neng Virly Apriliyani Relin Abrella Sukarelawati Sukarelawati . YUNITA