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Journal : Manajemen Kreatif Jurnal

Literatur Review: Analisis Usaha Undangan Digital Serta Penggunaan Media Sosial Sebagai Media Promosi Shelly Ayu Andesty; Dety Mulyanti
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.542 KB) | DOI: 10.55606/makreju.v1i2.1332

Abstract

In the current era of modernization, many things have begun to use technological developments, including the delivery and dissemination of information. This development is marked by changes in methods in various fields, leaving manual methods and replacing them with the use of modern technology. With the rapid advancement of information technology, it makes it easier for business people to develop creativity and market a product, including the digital invitation business. This type of digital invitation is gaining popularity not only because it is considered easier to distribute, low production costs, and a variety of designs. Digital invitations are visually more attractive because media such as photos, text, animation and audio can be added. This study aims to analyze several articles related to public interest in digital invitation business opportunities. The design used is literature review, articles are collected using search engines such as neti.com, google scholar, and Sciencedirect. With the criteria for articles published in 2019-2021. Based on the articles collected, the results of the analysis show that digital invitations have considerable business potential for business people and make it easier for users to convey information.
Dampak Globalisasi Terhadap Pasar Tradisonal Di Indonesia Cicik Khildar Rizqi; Dety Mulyanti
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.806 KB) | DOI: 10.55606/makreju.v1i2.1333

Abstract

Globalization is an unavoidable phenomenon involving various sectors, when all of countries in the world has been integrated become one market that is that is no limited by territorial area. In the economy and trade, Globalization has affected various social structures. The large number of foreign investor has entered to Indonesia is one of the effects of globalization in the world of economy and trade. Investation is one of the key for strengthening process in economic development. The business sectors has become a destination for investation is a modern retail industry. There is investation with capital strength in the modern retail industry sector make modern markets has begin, such as Supermarkets and Hypermarkets, Mini Markets and Mall. The investation in the modern market are mushrooming and uncontrollable, it makes competition between modern markets, especially supermarket in Indonesia. Foreign investor has big capital also take part for this investation. Ease come an investor as a result of the globalization era is a challenge for the economic development of the common people, in this case micro, small and medium enterprises in traditional markets. The progress of modern market are rapidly and unstoppable, if it is allowed to continue, traditional markets which are forum for middle and lower economic actors, one of which is small traders, street vendors, etc. will be sidelined and displaced.