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PENGARUH KUALITAS PELAYANAN DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA CAFE KOPI SIIPPP DI SITUBONDO DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING Mawadah, Imfitahol; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.899 KB) | DOI: 10.36841/jme.v1i7.2197

Abstract

The influence of service quality on determining purchasing at the café kopi siippp with consumer confidance as an intervening variable. Imfitahol mawadah. Nim. 201813033, 2022, 64: page Departement of manajemen and business universitas abdurachman saleh situbondo. The The purpose of this study is to analyze the variable the influence of service quality on determining purchasing at the café kopi siippp with consumer confidance as an intervening variable. Using the structural equation model partial least square PLS. The results of hypothesis testing have a direct effect using the smart PLS 3.0 application. Service quality has a significant effect on consumer confidance, H1 accepted, service quality has a significant effect on determining purchasing H2 accepted, consumer confidance has a significant effect on determining purchasing H3 accepted, and service quality has a significant effect on determining purchasing through consumer confidance H4 accepted
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA TOKO HANDPHONE ADINK CELL DI ASEMBAGUS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Fardian, Fardian; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3576

Abstract

This study aims to determine the effect of Service Quality and Promotion on Customer Loyalty at the Adink Cell Mobile Shop in Asembagus with Consumer Satisfaction as an Intervening Variable. The population in this study are consumers who buy and use goods that have been purchased at the Adink Cell Mobile shop in Asembagus. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLSSEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that service quality has a significant effect on consumer satisfaction. Promotion has a significant effect on consumer satisfaction. Service Quality has a significant effect on Customer Loyalty. Promotion has a significant effect on customer loyalty. Consumer Satisfaction has a significant effect on Customer Loyalty. Service Quality has a significant effect on Customer Loyalty through Consumer Satisfaction. Promotion has a significant effect on Customer Loyalty through Consumer Satisfaction
PENGARUH KOMPETENSI PEGAWAI, INSENTIF DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA YANG BERDAMPAK PADA KINERJA APARATUR SIPIL NEGARA (ASN) RSUD dr. H. KOESNADI BONDOWOSO Rahmawati, Rahmawati; Pramesthi, Riska Ayu; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4960

Abstract

The aim of this research is to determine and analyze the influence of competence, incentives, work environment on the performance of ASN RSUD dr. H. Koesnadi Bondowoso with satisfaction as an intervening variable. The research was conducted from February to June 2024. The population consisted of all ASN RSUD dr. H. Koesnadi Bondowoso, totaling 516 employees. With a total sample of 84 respondents. The sampling method uses nonprobability sampling with purposive sampling technique. Researchers used Structural Equation Model - Partial Least Square (PLS-SEM) to analyze data and test hypotheses in this research. The results of the research show that competence, incentives and work environment have a significant positive effect on job satisfaction of ASN RSUD dr. H. Koesnadi Bondowoso. Competence and job satisfaction have a significant positive effect on the performance of ASN RSUD dr. H. Koesnadi Bondowoso. Meanwhile, incentives have a negative and insignificant effect on the performance of ASN RSUD dr. H. Koesnadi Bondowoso and the work environment have a positive but not significant effect on ASN performance at RSUD dr. H. Koesnadi Bondowoso. Indirectly, employee competency and work environment affect the performance of ASN RSUD dr. H. Koesnadi Bondowoso through job satisfaction has a significant positive effect, while incentives on ASN performance through job satisfaction have a positive but not significant effect.
PENGARUH HARGA, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UD. MAKMUR JAYA DI DESA BUGEMAN KENDIT KABUPATEN SITUBONDO Fadilah, Sohibul; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5324

Abstract

This study aimed to determine the role of customer satisfaction in mediating price, word of mouth, and service quality on consumer loyalty at UD Makmur Jaya. The population in this study was consumers who bought products at UD Makmur Jaya. The sampling technique used in this study was probability sampling using random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model—Partial Least Square (PLS-SEM). The results showed that price has a significant effect on Consumer Satisfaction. Word Of Mouth has a significant effect on Customer Satisfaction. Service quality has a significant effect on customer satisfaction. Price has a significant effect on Consumer Loyalty. Word Of Mouth has a significant effect on Customer Satisfaction. Service quality has a significant effect on consumer loyalty. Consumer Satisfaction has a significant effect on Consumer Loyalty. Word Of Mouth has a significant effect on Consumer Loyalty through Consumer Satisfaction. Service Quality has a significant effect on Consumer Loyalty through Consumer Satisfaction.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP LOYALITAS KONSUMEN PADA SITUBONDO SPORT CENTER FUTSAL KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Noer, Anugrah Ramadhani; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.936 KB) | DOI: 10.36841/jme.v1i1.1851

Abstract

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals.The purpose of this study was to analyze and examine the effect of service quality and facilities on consumer loyalty through consumer satisfaction. The population in this study are consumers from the Situbondo Sport Center Futsal, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer loyalty, facilities have a negative but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty, service quality on consumer loyalty through customer satisfaction has a negative but not significant effect, facilities on consumer loyalty through customer satisfaction have a significant positive effect.
PENGARUH EXPERIENTIAL MARKETING DAN TRUST TERHADAP KEPUASAN PELANGGAN PENGGUNA KARTU AS TELKOMSEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yunus, Hedi; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.932 KB) | DOI: 10.36841/jme.v1i6.2181

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The world of increasingly sophisticated technology makes the development of information and communication in the current era of globalization grow very rapidly, this is supported by people who rely heavily on technology in their daily activities. The purpose of this study is to analyze and test the effect of Experiential marketing and Trust on customer satisfaction of Telkomsel Kartu As users on students of the Faculty of Economics and Business, Abdurachman Saleh Situbondo University through buying interest. The sampling technique used was proportional stratified random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Experiential marketing is not proven to have a significant effect on Customer satisfaction, Experiential marketing has a significant effect on purchase intention, Trust has no significant effect on Customer satisfaction, Trust has a significant effect on buying interest. The results of the indirect effect hypothesis test show that the Experiential marketing variable on Customer satisfaction through buying interest has a significant positive effect, Trust on customer satisfaction through Buying interest has a significant positive effect.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UD. CATERING “N” DI SITUBONDO Yanti, Rizqi; Praja, Yudha; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4938

Abstract

The business world in the current era is getting tighter, especially in the world of marketing competition, which makes business owners must have a superior strategy in facing competition out there. Business actors are required to have high creativity and innovation in order to attract the attention of consumers in using their services or products. The purpose of this study was to analyze and examine the effect of Product Quality, Service Quality and Price on Repurchase Interest through Consumer Satisfaction as an Intervening Variable at UD. Catering "N" in Situbondo. The target respondents of this research are UD consumers. Catering "N" using the simple random sampling method. Data and hypothesis analysis using the Structural Equation Model-Partial Leas Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product quality has a significant positive effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Product quality has a significant positive effect on repurchase interest. Service quality has a significant positive effect on repurchase interest. Price has a significant positive effect on repurchase interest. Customer satisfaction has a significant positive effect on repurchase interest. Product quality has a significant positive effect on repurchase intention through customer satisfaction. Service quality has a positive but insignificant effect on repurchase intention through customer satisfaction. Price has a significant positive effect on repurchase interest through customer satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA STUDIO FOTO SETIA JAYA DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI KECAMATAN SUBOH KABUPATEN SITUBONDO Agusta, Kuku; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.92 KB) | DOI: 10.36841/jme.v1i10.2265

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The purpose of the study was to determine the effect of service quality on consumer loyalty at Setia Jaya Photo Studio with Consumer Satisfaction as an Intervening Variable in Suboh District, Situbondo Regency. The sampling technique used in this study is probability sampling with a simple random sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 91 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service quality has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, service quality has a positive but not significant effect to consumer loyalty through consumer satisfaction.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK AL AFIAH MANGARAN SITUBONDO Alfaini, Diana; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.398 KB) | DOI: 10.36841/jme.v1i8.2200

Abstract

Marketing is the process of identifying, creating and communicating value, and maintaining satisfying customer relationships to maximize company profits. Does location have a significant effect on consumer satisfaction? The population of this study used a purposive sampling method by distributing questionnaires to consumers who had visited the Al Afiah Mangaran Pharmacy. The purpose of this study is to determine the data analysis and hypothesis testing in this study using the Structural Equation Model - Partial Least Square (PLS-SEM). Based on the hypothesis test using the smart PLS 3.0 application, it shows that the location has a significant positive effect on consumer satisfaction. Service quality has a positive but not significant effect on consumer satisfaction. Location has a significant positive effect on repurchase intention. Service quality has a negative but not significant effect on repurchase intention. Consumer satisfaction has a significant positive effect on repurchase intention. Location on repurchase intention through consumer satisfaction has a positive but not significant effect. Service quality on repurchase intention through consumer satisfaction has a significant positive effect.
ANALISIS FAKTOR YANG MEMENGARUHI PERILAKU MANAJEMEN KEUANGAN DENGAN LOCUS OF CONTROL SEBAGAI VARIABEL INTERVENING PADA ASN RSUD dr. H. KOESNADI BONDOWOSO Arfandi, Achmad; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3716

Abstract

Managing finances is very important for everyone; someone must manage well to balance income and expenses, meet life's needs and avoid getting caught in financial difficulties. This study aimed to analyze the role of locus of control in mediating financial knowledge and financial attitudes towards the financial management behaviour of ASN RSUD dr. H. Koesnadi Bondowoso. The population in this study were the State Civil Apparatus (ASN) of RSUD dr. H. Koesnadi Bondowoso. The sampling technique was determined by purposive sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM. The results of the direct effect hypothesis test using the Smart PLS 4.0 application show that financial knowledge has a significant positive effect on the locus of control, financial attitudes have a significant positive effect on the locus of control, financial knowledge has a significant positive effect on financial management behaviour, financial attitudes have a significant positive effect on financial management behaviour, locus of control has a positive but insignificant effect on financial management behaviour, financial knowledge on financial management behaviour through locus of control has a positive but insignificant effect, financial attitudes on financial management behaviour through locus of control has a positive but insignificant effect.