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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Yudha Praja, Yudha
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MODERASI BRAND IMAGE DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA TOKO THRIFT AW DI SITUBONDO Norchalicatin, Yuli; Fandiyanto, Randika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4939

Abstract

A company in winning the competition is by carrying out marketing strategies for the products that have been produced. The advantage in competition in the business world is to form a brand image. Thrift AW Store is one of the stores that sells used imported clothing in Situbondo. The purpose of this study was to test and analyze the effect of Brand image in moderating product quality and price on purchasing decisions. The population in this study were consumers of Thrift AW Stores in Situbondo. The sampling technique determined using simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, brand image has a positive but insignificant effect in moderating the effect of product quality on purchasing decisions, brand image has a negative but insignificant effect in moderating the effect of price on purchasing decisions.
ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO Yaqin, Rizal Ainul; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3624

Abstract

Marketing management can be defined as the analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The research objective is to analyze and test the effect of product diversity and service quality on customer loyalty through customer satisfaction. The population in this study were consumers of Kedai Babe. The sampling technique was determined by the sample random sampling method. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product diversity has a negative but insignificant effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, product diversity has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, product diversity has a significant negative effect does not affect customer loyalty through customer satisfaction, service quality has a positive but insignificant effect on consumer loyalty through customer satisfaction.
PENGARUH KERAGAMAN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO MELINA PANJI SITUBONDO Zein, Achmad Faried; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.498 KB) | DOI: 10.36841/jme.v1i9.2235

Abstract

Currently, the global industrial world is entering a new era known as the Industrial Revolution 4.0, where in this era the competition in the world of trade is getting tighter so that free trade is starting to emerge. To overcome the emergence of free trade, Indonesia needs real preparations, one of the strategies carried out by the government is the Strengthening of the SME Sector (Rachmat, et al., 2016). Strengthening this sector will run optimally if modern marketing concepts are added by setting consumers as the main concern. Therefore, to attract consumers' buying interest, SMEs must increase their creativity and be good at seeing market share opportunities. SMEs are said to be successful in trading competition when they can maintain customer buying interest through product marketing. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on consumer buying interest. Product quality has a significant negative effect on purchasing decisions. Product Diversity and Product Quality have a significant positive effect on Consumer Buying Interest. Consumer Buying Interest has a significant positive effect on Purchase Decisions. Product Diversity on Consumer Buying Interest through Purchase Decisions has a significant positive effect. Product Quality on Consumer Purchase Interest through Purchase Decision has a positive but not significant effect.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN DALAM MENARIK KEPUASAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA CAFE TEDUH SORE Marsuki, Farukh Abdullah Huzain Risqy; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5290

Abstract

Globalization makes the world grow very quickly. Many business actors have emerged, causing an increase in the number of businesses with similar characteristics, resulting in very tight competition. So to deal with these situations and conditions, business actors must be able, fast and responsive in making decisions so that the business they build can develop optimally. Business actors are required to maintain the market and compete successfully. The aim of this research is to analyze the influence of price, location and service quality in attracting consumer satisfaction through purchase interest. This research is explanatory research. The population in this study were consumers of Cafe Teduh Sore in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a significant positive effect on Purchase Interest, Location has a negative but not significant influence on Purchase Interest, Service Quality has a significant positive influence on Purchase Interest, Price has a positive but not significant influence on Consumer Satisfaction, Location has a negative but not significant effect on consumer satisfaction, Service quality has a positive but not significant effect on consumer satisfaction, Purchase interest has a significant positive effect on consumer satisfaction, Price has a significant positive effect on consumer satisfaction through purchase intention, Location has a negative but not significant effect on consumer satisfaction. Consumer satisfaction through purchase interest. Service quality has a positive but not significant effect on consumer satisfaction through purchase interest.
PENGARUH WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE ALL IN ONE DI PANARUKAN Wahyudi, Agus Tri; Praja, Yudha; Hamdun, Edy Kusnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3567

Abstract

In the era of globalization, business development is now increasing rapidly, one of which is the cafe business. The cafe business in Indonesia becomes one of the most promising businesses that is able to attract people's attention along with people's lifestyles, especially among teenagers and adults. This research aimed to find out the influence of word of mouth and service quality on repurchase intention through consumer satisfaction as an intervening variable at All In One cafe in Panarukan District. The population in this study was all consumers of All In One cafe. The sampling method used simple random sampling with a total of 98 consumers as respondents. The data analysis method applied Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis test using Smart PLS 3.0 application indicated that word of mouth has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, word of mouth has a significant positive effect on repurchase intention, service quality has a positive but not significant effect on repurchase intention, consumer satisfaction has a positive but not significant effect on repurchase intention. The results of indirect effect hypothesis test showed that word of mouth does not significantly influence repurchase intention through consumer satisfaction, service quality does not significantly influence repurchase intention through consumer satisfaction.
PENGARUH BRAND IMAGE DAN TRUST TERHADAP MINAT BELI ULANG SKINCARE MS GLOWMELALUI KEPUTUSAN PEMBELIAN AEBAGAI VARIABEL INTERVENING PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MINAT BELI ULANG SALEH SITUBONDO Hadi, Nihlah Rosanti Citra; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (783.543 KB) | DOI: 10.36841/jme.v1i3.2026

Abstract

Marketing is an important activity carried out by companies in any field, in order to earn a profit in accordance with the company's goals, marketing is a way of producing goods or services for companies so that they can market their products as much as possible. The purpose of this study is to determine how much influence Brand image and Trust have on repurchase intention through purchasing decisions. The data collection technique used is probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model Partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Brand image has a significant positive effect on purchasing decisions, Trust has a significantly positive effect on purchasing decisions, Brand image has a significantly positive effect on repurchase intention, Trust has a significant positive effect on repurchase intentions, Decisions Purchasing has a significant positive effect on repurchase intention. The results of the indirect effect hypothesis test indicate that Brand image on repurchase interest through purchase decisions has a significant positive effect, Trust on repurchase interest through purchase decisions has a positive but significant effect.
PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG PADA SALON BEAUTYBARKU DI SITUBONDO Hamida, Lutfiyatil; Wahyuni, Ika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4699

Abstract

The beauty salon industry has experienced rapid growth in this modern era. Grooming and appearance are a primary focus for many individuals, and salons are becoming trendy places to ful fill these needs. Apart from being a plac to care for the body, beauty salons are also considered ideal places to relax and care for. This research aims to analyze the influence of Brand image, Location, and Promotion on consumer Loyalty through Repurchase interest as an intervening variable at the Beautybarku Salon in Situbondo. The number of samples used in this research was 89 Beautybarku respondents in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The resultsof the direct influence hypothe test using the Smart PLS 3.0 application show that Brand image has a significant positive effect on Repurcha seinterest, Location has a significantly postive effecton Repurchase interest, Promotion has a positive significant effect on Repurchase interest, Brand image has a positive but not significant effecton Loyalty. Consumers, Location has a positive but not significant effect on consumer Loyalty, Promotion has a positive but not significant effect on consumer Loyalty, Repurchase intention has a significant positive effect on Consumer Loyalty. The indirect influence hypothesis test results show that Brand image has a significant positive effecton consumer Loyalty through Repurchase nterest, Location has a positive effect on consumer Loyalty through Repurchase interest, and Promotion has a significant positive effect on consumer Loyalty through Repurchase interest.
PENGARUH KUALITAS PRODUK DAN SUASANA TOKO TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO AKSESORIS BINTANG SEMBILAN DI SITUBONDO Arifandi, Arifandi; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3554

Abstract

Marketing is one of the main activities that needs to be carried out by a company, be it a goods or service company, in an effort to maintain the viability of its business. The purpose of this study was to analyze and test the effect of product quality and store atmosphere on consumer confidence with consumer satisfaction as an intervening variable at the Bintang Sembilan accessories store in Situbondo. The population in this study are consumers of the Bintang Sembilan Accessories Store in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on consumer confidence. Store atmosphere has a significant positive effect on consumer confidence. Product quality has a positive but not significant effect on consumer satisfaction. Store atmosphere has a significant positive effect on consumer satisfaction. Consumer trust has a significant positive effect on consumer satisfaction. Product quality on consumer satisfaction through consumer trust has a significant positive effect. Store atmosphere on consumer satisfaction through consumer trust has a significant positive effect.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN MEDIASI VARIABEL KEPUTUSAN PEMBELIAN PADA INDUSTRI MAKMUR JAYA DI BESUKI Zubairi, Ahmad; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.927 KB) | DOI: 10.36841/jme.v1i3.2054

Abstract

Marketing is the process of identifying, creating and communicating value, and maintaining customer-satisfying relationships to maximize company profits. Along with economic growth and increasingly sophisticated technology, companies have emerged that create products and services that can meet the needs of the community. The price and quality of the products produced by the company are very important in determining consumer decisions to make purchases, so that consumers can be satisfied and interested in repurchasing the products produced by the company. The purpose of this study is to analyze and examine the effect of price and product quality on consumer satisfaction in the prosperous industry through purchasing decisions. The population in this study were all consumers who bought tofu in the prosperous industry in the Besuki area. The sampling technique used is random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on purchasing decisions, product quality has a significant negative effect on purchasing decisions, price has a significantly positive effect on consumer satisfaction, product quality has a significant negative effect on consumer satisfaction, and purchase decisions significant positive effect on consumer satisfaction. The results of the indirect effect hypothesis test show that the price variable on consumer satisfaction through purchasing decisions has a significant positive effect and product quality on consumer satisfaction through purchasing decisions has a significant negative effect.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA AYAM GEPREK MBAK MIMIN DI JANGKAR DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Ismayani, Meiriyanti; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5286

Abstract

Dapur Mimin is a small and medium-sized enterprise (SME) operating in the culinary sector, with its signature dish being Ayam Geprek Mbak Mimin. However, sales data over the past five months have shown a decline due to intense market competition and less effective marketing strategies. This study focuses on the customers of Ayam Geprek at Dapur Mimin, located in the Arjasa sub-district. The population of this study consists of Dapur Mimin’s customers, and the sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study are conducted using Structural Equation Modeling - Partial Least Square (PLS-SEM). The results of hypothesis testing for direct effects using the Smart PLS 3.0 application show that product quality has a significant positive effect on purchase decisions, service quality has a negative but not significant effect on purchase decisions, and price has a significant positive effect on purchase decisions. Furthermore, product quality has a significant positive effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, and price has a positive but not significant effect on customer satisfaction. Additionally, purchase decisions have a significant positive effect on customer satisfaction. The test results also indicate that product quality, service quality, and price each have a significant positive effect on customer satisfaction through purchase decisions.
Co-Authors Agusta, Kuku Ahmad Hidayatullah Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Ediyanto Ediyanto Edy Kusnadi Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriyanto, Yudi Hadi, Nihlah Rosanti Citra hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Minullah, Minullah Noer, Anugrah Ramadhani Norchalicatin, Yuli Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Samudra, Arung Saputra, Andre Agung Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Wahyudi, Agus Tri Widiarti, Dian Yanti, Rizqi Yaqin, Rizal Ainul yulistiawati, Mita Yunus, Hedi Zein, Achmad Faried Zubairi, Ahmad