Article Per Year (5 Year)
p-Index From 2019 - 2024
1.955
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Jurnal Sistim Informasi dan Teknologi Indonesian Journal of Contemporary Multidisciplinary Research West Science Journal Economic and Entrepreneurship Jurnal Ekonomi, Manajemen dan Perbankan West Science Islamic Studies The Eastasouth Journal of Social Science and Humanities
Muhammad Syafri
Universitas Negeri Makassar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Sistim Informasi dan Teknologi

 1 
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and E-Service Quality on Loyalty of KAI Commuter Customers Erna Indriastiningsih; Vivid Violin; Muhammad Syafri; Rezky Nurbakti; Loso Judijanto
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.305

Abstract

The goal of this study is to ascertain whether customer satisfaction, service quality, and experiential marketing directly affect consumer loyalty. People who commute by train are participants in this study. This study used a non-probability sampling technique called purposeful sampling, which had a sample size of 100 participants. The data analysis method used in this study is called path analysis. The study's findings show a definite correlation between customer satisfaction and the variable of service quality. Experiential marketing has a direct impact on customer satisfaction. Service excellence and experience marketing elements have a direct impact on customer satisfaction. Service quality has a direct bearing on customer loyalty. The experience marketing factor has a direct effect on customer loyalty. client happiness has a direct bearing on client loyalty. Service excellence, experiential marketing, and customer satisfaction all have a direct bearing on customer loyalty. The service quality factor indirectly influences customer loyalty by influencing client satisfaction. The experiential marketing element indirectly influences customer loyalty by influencing client satisfaction.
Co-Authors Andi Samsir Arfenti Amir Ayu Kartika Balla Wahyu Budiarto Bambang Purwoko Darwis Dhiana Ekowati Dian Ariani Efa Irdhayanti Ertawan Juliadi Eva Andriani Feriyadin Feriyadin H. M. Anwar Hasrullah Hasrullah Heri Sasono I Gusti Ngurah Agung Dewantara Putra Indriastiningsih, Erna Irwandi Jamaluddin Majid Jenni Veronika Br Ginting Kiki Setyawati Kurniawan Arif Maspul Loso Judijanto Marwah Mas’ud MOCHAMMAD SYAFIUDDIN SHOBIRIN Muhammad Irvan Muhammad Naufal Majid Muhammad Umar Kelibia Munirah Diva Mawadani Musran Munizu Nanda Hidayati Nuril Maghfirah Raúl Eleazar Arias Sánchez Rezky Nurbakti Rulyenzi Rasyid Sabil Mokodenseho Sahabuddin Nanda Sarwo Hakim Shabrina Herawati Siti Annisa Wahdiniawati Stanty Aufia Rachmat Sudarmanto, Eko Syamsu Rijal Syamsul Hadi Theresia Marditama Trinandari Prasetyo Nugrahanti Vivid Violin Waoma, Samalua