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All Journal Jurnal EMT KITA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Kamba Mpu: Jurnal Pengabdian Masyarakat Jurnal Konseling Pendidikan Islam
Wa Ode Nur Ainun
Universitas Dayanu Ikhsanuddin
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products Taat Kuspriyono; Tengku Kespandiar; Helmi Ali; Hilarius Wandan; Wa Ode Nur Ainun
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1166

Abstract

This study intends to examine how celebrity endorsing and advertising attraction affect customer interest in purchasing cosmetic products. This study is quantitative in nature. Using a purposive sample approach, 100 respondents made up the study's population. Interviews and questionnaires are two common data collecting methods. A Likert scale was used to assess the instruments used to collect data on the variables X1 (Ad Attractiveness), X2 (Celebrity Endorser), and Y (Purchase Intention). The findings of this study suggest that the factors of advertising allure and celebrity endorsers significantly influence consumer interest in making purchases. In the coefficient of determination test, the dependent variable (purchase intention) is influenced by 77% of the independent factors (advertising attractiveness and celebrity endorsement). While additional factors not included in this regression analysis may have an impact on as much as 23%.
The Effect of Electronic Service Quality on Customer Trust and Its Implication on Repurchase Intention of Online Travel Agency Customers Frans Sudirjo; Asnawati; Slamet Riyadi; Musran Munizu; Wa Ode Nur Ainun
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1110

Abstract

This study intends to determine how the quality of electronic services affects customer trust and how it affects e-commerce users' willingness to make additional purchases. This study approaches the topic of e-commerce research quantitatively. A sample of 100 e-commerce users' responses was used in this study. Using a questionnaire to obtain data. The findings indicated that the e-service quality variable affected consumer trust and repurchase intention to some extent. Repurchase intention is influenced by the customer trust factor. E-service quality and customer trust both influences repurchase intention simultaneously. Through consumer trust, inconsistent e-service quality has an indirect impact on customers' willingness to repurchase. More consumer data protection should be offered through e-commerce. It is advised that other variables and methodological approaches be used in future studies so that the scope and depth of study in the field of marketing can be increased
Sosialisasi Software Analisis SWOT Berbasis Excel dalam Rangka Penetapan Program Pengembangan Unit Pengelola Program Studi Lingkup Universitas Dayanu Ikhsanuddin Rasmuin Rasmuin; Rahmatia Rahmatia; Wa Ode Nur Ainun; Iip Irawan Hisanuddin; Dian Lestari; Azis Azis; Sardiana Sardiana; Maya Nurlita; Nining Syafitri; Silnawati Silnawati; La Ode Tommy
Kamba Mpu: Jurnal Pengabdian Masyarakat Volume 1, Nomor 1, Juni 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Dayanu Ikhsanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1000.37 KB) | DOI: 10.55340/kambampu.v1i1.1206

Abstract

Tujuan dari kegiatan ini adalah untuk memberikan Sosialisasi aplikasi analisis SWOT berbasis Excel kepada pimpinan program studi yang dapat digunakan oleh program studi untuk melakukan analisis SWOT dalam rangka Penetapan Program Pengembangan Unit Pengelola Program Studi Lingkup Unidayan. Penyelenggaraan kegiatan Sosialisasi aplikasi Analisis SWOT berbasis excell ini berlangsung pada hari kamis, tanggal 11 dan 13 Mei 2023 dari pukul 08.00 sampai dengan 12.30 WITA, di Baruga La Ode Malim Kampus Unidayan. Peserta sosialisasi adalah seluruh ketua program studi, sekretaris program studi, ketua Gugus Penjaminan Mutu (GPM) dan ketua Unit Penjaminan Mutu (UPM) lingkup Unidayan. Pada akhir pelaksanaan sosialisasi, peserta diberi kesempatan untuk mengisi angket respon terhadap aplikasi Analisis SWOT ini. Angket respon ini berisi 25 butir pernyataan yang meliputi aspek (1) kelayakan isi (2) kebahasaan, (3) sajian, dan (4) manfaat. Pengambilan data dilakukan dengan menentukan pengukuran item yang terdiri dari lima alternatif jawaban, yang memiliki gradasi positif atau negative. Hasil kegiatan pengabdian ini adalah: pada aspek kelayakan isi, 90,3 % peserta menyatakan bahwa aplikasi ini sangat layak dan layak untuk digunakan. Pada aspek kebahasaan, 92,3 % peserta menyatakan bahwa bahasa yang digunakan dalam penyusunan aplikasi sangat baik dan baik. Pada aspek sajian, 88,5 % peserta sosialisasi menyatakan sangat layak dan layak, sehingga disimpulkan bahwa aplikasi ini menyajikan sesuatu yang menarik dalam melakukan melaksanakan analisis SWOT. Pada aspek manfaat, 100 % peserta sosialisasi menyatakan bahwa aplikasi isi sangat bermanfaat dalam melaksanakan analisis naskah soal.
USE OF BIBLIOTHERAPY AS AN EFFORT TO PREVENT NEGATIVE STUDENT BEHAVIOR Fatimah Malini Lubis; Wa Ode Nur Ainun; Musran Munizu; Apit Fathurohman
Jurnal Konseling Pendidikan Islam Vol. 4 No. 2 (2023): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.7

Abstract

The purpose of this study was to find out the use of bibliotherapy to prevent negative behavior of students at school. The research method used by researchers was qualitative with a descriptive study approach, which was the focus of this research using the counseling technique of bibliotherapy to prevent negative behavior of junior high school students. Data collection techniques carried out included interviews, observation, and documentation studies of several documents related to the research topic. The results of this study indicate that the users of the bibliotherapy technique themselves are guidance and counseling teachers who are professionals, meaning they must be graduates or bachelors in guidance and counseling. While the use of bibliotherapy techniques has proven effective in preventing or reducing students' negative behaviors such as smoking, bullying, being disrespectful to teachers, and fighting, besides that kind of guidance and counseling, teachers use group guidance with discussion techniques. While for bibliotherapy, it is used during individual counseling.
Co-Authors Apit Fathurohman Asnawati Azis Azis Dian Lestari Fatimah Malini Lubis Frans Sudirjo Helmi Ali Hilarius Wandan Iip Irawan Hisanuddin La Ode Tommy Maya Nurlita Musran Munizu Nining Syafitri Rahmatia Rahmatia Rasmuin Rasmuin Sardiana Sardiana Silnawati Silnawati Slamet Riyadi Taat Kuspriyono, Taat Tengku Kespandiar