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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Teknologi The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Serat Rupa Journal of Design VCD (Journal of Visual Communication Design) Jurnal Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal
Wirania Swasty
Universitas Telkom
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Business Model Innovation for Small Medium Enterprises Swasty, Wirania
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1561

Abstract

Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILT”) Utama, Jiwa; Swasty, Wirania
Jurnal Bahasa Rupa Vol 2 No 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : LPPM STMIK STIKOM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1037.855 KB) | DOI: 10.31598/bahasarupa.v2i1.228

Abstract

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.
Local Identity Intervention in Signage Design: A Case of Sri Baduga Museum Rushar, Nur Auliani Puteri; Swasty, Wirania
Humaniora Vol 7, No 4 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i4.3602

Abstract

The existence of signage helped visitors to find the desired direction in one area more quickly and easily. With good and systemized signage, visitors could explore the museum even if there was no museum guide. Besides, a less informative, signage of Sri Baduga Museum had not yet had identity which depicted image to the museum. The purpose of this study was to design a signage that was informative and systemized as well as to characterize the local identity. Data were collected through literature study to obtain the theories that support the study. Observations were conducted to some museums to understand the conditions occured more closely. Direct and structured interviews with the museum manager and practitioners were done to reinforce the observations that have been made. Questionnaires were distributed to 100 respondents who had visited and were visiting Sri Baduga Museum to find out their opinions on signage at the museum. Matrix analysis was used to compare four visual objects from four different museums. Kujang (cleaver) as the identity of West Java is used in visual concept. Pictogram shape used came from the stylized shape of Kujang. The form of designed signage and wayfinding derived from stylized ornamentation found on the roof of this museum building. It was expected that the proposed design can produce signage and wayfinding with visual and good continuity to be more informative, interesting, and can give a good impression for visitors. 
Kajian Warna & Ilustrasi Primary Display Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Mohammad Isa Pramana
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8429.4 KB) | DOI: 10.12695/jmt.2019.18.1.3

Abstract

Abstrak. Produk pangan industri rumah tangga (P-IRT) kalah bersaing di rak pajang karena kemasannya kurang eye-catching. Beberapa faktor di antaranya warnanya kurang mencolok serta ilustrasi/ foto kurang menarik. Penelitian yang akan dilakukan ini bertujuan untuk mengidentifikasi kombinasi warna dan ilustrasi/ foto pada Primary Display Panel (PDP) kemasan yang menarik perhatian konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Kombinasi faktor warna dan gambar (ilustrasi/ foto) akan diuji dengan metode Eye-tracking dan kuesioner yang diolah menggunakan metode ANOVA. Penelitian terdiri dari tiga tahap: pertama pengumpulan data I, kedua pengolahan data dan analisis I; dan tahap terakhir uji kesamaan dan penarikan kesimpulan. Studi ini mengungkap bahwa preferensi yang didapat dari kuesioner berbeda hasilnya dengan pengamatan eye tracking. Dengan kata lain, tidak selalu apa yang disukai konsumen sama dengan apa yang diamati konsumen. Penelitian ini diharap dapat membantu produsen pangan industri rumah tangga dalam mempertimbangkan desain kemasan agar lebih menarik perhatian dan menumbuhkan minat pembeli dengan melakukan eksperimen eye tracking.Kata kunci: Eye-tracking, ilustrasi, kemasan, kuesioner, PDP, warnaAbstract. Home industry food products are unable to compete on display shelves because the packaging is less eye-catching. Some factors include the color is not flashy and the illustration/ photo is less attractive. The research that will be conducted aims to identify color combinations and illustrations/ photos in the Primary Display Panel (PDP) packaging that attracts consumers' attention. This study uses a quantitative approach. The combination of color factors and images (illustrations / photos) will be tested with the Eye-tracking method and a questionnaire processed using the ANOVA method. The study consisted of three stages: first data collection I, both data processing and analysis I; and the final stage of equality testing and conclusion drawing. From the study, it was revealed that the preferences obtained from the questionnaire differed in results with eye tracking observations. In other words, it is not always what consumers like as what consumers observe. This research is expected to help home industry food producers in considering packaging design to attract more attention and foster buyer interest by conducting eye tracking experiments.Keywords: Colour, eye-tracking, illustration, packaging, PDP, questionnaire
PENINGKATAN BRAND AWARENESS PRODUSEN SUSU SAPI DENGAN STRATEGI DESAIN Ajie Nur Rochmawan; Wirania Swasty; Rizki Yantami Arumsari
E-Jurnal Manajemen Vol 10 No 9 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2021.v10.i09.p05

Abstract

Hasil dari peternakan sapi perah sebenarnya begitu melimpah, namun peternak sapi perah terancam bangkrut karena harga susu segar yang dijual kepada industri sudah terlampau rendah tetapi harga pakan ternak terlampau tinggi. Hal tersebut menjadi kendala dalam berbisnis hasil olahan susu sapi perah. Studi ini bertujuan untuk merancang strategi desain pada produsen susu sapi. Studi ini menggunakan pendekatan kualitatif dan kuantitatif. Pengumpulan data primer menggunakan observasi, kuesioner dengan sampel purposive non-random sampling yakni orang yang mengonsumsi susu sapi di Kabupaten Kuningan, dan wawancara terstruktur dengan pemilik perusahaan. Pengumpulan data sekunder dilakukan melalui studi pustaka cetak dan digital. Analisis data menggunakan beberapa instrumen manajemen sebagaimana teori proses strategi desain. Penelitian ini menguraikan hasil berupa strategi desain serta implementasinya pada media-media desain. Hasil studi memaparkan bahwa perancangan corporate identity dan berbagai media visual mampu membangun brand identity sehingga dapat menciptakan brand awareness di target audience. Hal lain yang dapat dilakukan adalah dengan membuat portofolio merek untuk berbagai lini produk yang dijual. Diharapkan dengan terciptanya brand awareness dapat meningkatkan pendapatan perusahaan, Kata kunci: brand awareness, brand identity, media, strategi desain, visual
Business Model Innovation for Small Medium Enterprises Wirania Swasty
The Winners Vol. 16 No. 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1561

Abstract

Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
Does Color Matter on Web User Interface Design Wirania Swasty; Andreas Rio Adriyanto
CommIT (Communication and Information Technology) Journal Vol. 11 No. 1 (2017): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Perancangan Identitas Visual dan Pengaplikasian pada Media Promosi Museum Sri Baduga Dikmas Yanfaunas Putera; Wirania Swasty
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 3, No 02 (2017): August 2017
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v3i02.1497

Abstract

ABSTRAKKota Bandung merupakan kota yang menjadi tujuan wisata, terdapat tempat-tempat wisata yang dapat dikunjungi di Bandung dari mulai pusat perbelanjaan, wisata alam hingga museum. Selain terkenal sebagai kota wisata, kota Bandung pun terkenal sebagai pusat kebudayaan Sunda. Untungnya di kota Bandung terdapat museum yang khusus menyimpan peninggalan kebudayaan Sunda yaitu Museum Sri Baduga sebagai tempat memplejarai kebudayaan Sunda. Namun, generasi muda sebagai generasi penerus kebudayaan kini kurang memiliki minat dalam mengunjungi museum Sri Baduga. Perancangan diperlukan guna menumbuhkan minat pemuda, dengan merancang identitas visual dan pengaplikasiannya pada media promosi museum Sri Baduga. Guna dapat merancang identitas visual dan media promosi nya, maka tentu observasi, wawancara, kuesioner, ilmu tentang ruang lingkup, nilai dan keunggulan adalah metode yang dilakukan guna mendapatkan konsep untuk hasil karyanya. Setelah mendapatkan sebuah kesimpulan dan solusi yang didapat dari metode tersebut, baru dapat diterapkan pada Logo, Brosur, Billboard, dan poster. Perancangan identitas visual dan media promosi museum Sri Baduga ini bertujuan dalam meningkatkan minat pemuda untuk mau mengunjungi museum Sri Baduga agar pemuda sebagai generasi penerus ini, dapat mempelajari kebudayaan sunda, dengan begitu diharapkan dapat melestarikan budaya sunda.  Kata Kunci: identitas visual, media promosi, museum sri baduga, sunda, Perancangan.  ABSTRACTBandung is a tourist destination, there are places that tourists can visit in Bandung, from mall, natural tourism, to museum. Besides Bandung is well-known for a tourist destination, Bandung is also the center of culture of Sunda. Fortunately, there is a museum in Bandung that keeps the Sunda heritage, which is Sri Baduga Museum, as a place to study the culture of Sunda. However the adolescents as the next generation has less interes in visiting Sri Baduga Museum. Designing visual identity and promotion media is necessary in order to increase adolescents’ interest. In designing visual identity and promotion media, methods like observation, interview, questioner, value and exellency should be done. Those methods will be performed to get a concept for the outputs. After getting a conclusion and a solution from the methods, then it will be applied on Logo, Brochure, Billboard, and Poster. Designing visual identity and promotion media has a purpose in increasing adolescents’ interest to visit Sri Baduga Museum. So that, adolescents as the next generation could study the culture of Sunda, therefore they could conserve the culture of Sunda as it is expected.  Keyword: Design, Sri Baduga museum, promotion media, sunda, visual identity.
Warna sebagai Identitas Merek pada Website Wirania Swasty; Jiwa Utama
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 3, No 01 (2017): February 2017
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v3i01.1294

Abstract

Abstrak Website merupakan salah satu alat komunikasi berupa pemasaran-online interaktif yang dirancang untuk melibatkan pelanggan agar dapat meningkatkan kesadaran dan citra merek, atau memicu penjualan produk dan jasa. Website relatif terjangkau terutama bagi Usaha Mikro Kecil dan Menengah (UMKM). Permasalahan yang dihadapi UMKM di antaranya lemahnya kegiatan branding dan promosi serta kurang ahli dalam penguasaan teknologi. Menjembatani hal ini, maka diperlukan studi mengenai identitas merek pada website. Studi ini bertujuan untuk memberikan pemahaman akan pemanfaatan warna dalam identitas merek yang diaplikasikan pada website perusahaan. Diharapkan studi ini dapat berguna bagi UMKM dalam membangun merek dan melakukan program pemasaran dengan memanfaatkan warna identitas.Studi diawali dengan pengumpulan data melalui tinjauan literatur terkait dengan warna dan desain antarmuka website. Observasi kemudian dilakukan pada tiga website (zananachips.com, sneaklinid.com, dan kandurastudio.com) sebagai studi kasus, yang merupakan situs resmi UMKM dari Bandung. UMKM yang digunakan sebagai studi kasus dipilih secara acak dari berbagai industri (makanan, layanan, dan kerajinan). Kuesioner yang dibagikan kepada responden secara acak kepada warga Kota Bandung dan sekitarnya. Dari studi ini terungkap bahwa Zanana dinilai telah berhasil memanfaatkan peranan warna dalam membangun merek. Studi ini juga menyarankan bahwa penerapan warna yang konsisten juga dapat menjadi faktor penentu suatu sistem identitas visual.  Kata Kunci: identitas, merek, UMKM, warna, website AbstractWebsite is one of communication tool in the form of interactive online marketing which is designed to engage the customer in order to increase awareness and brand image, or trigger sales of products and services. Website relatively affordable, especially for Small and Medium Enterprises (SMEs). The problem faced by SMEs are weak branding and promotional activities as well as the lack of experts in the mastery of technology. Bridging this gap, the study of brand identity on the website is required. This study aims to provide an understanding of the use of color in brand identity that was applied to the company's website. This study is expected to be useful for SMEs in brand building and conducting marketing programs by utilizing color identity. The study begins with data collection by literature review related to the color and design of the website user interface. Observation on three websites (zananachips.com, sneaklinid.com, dan kandurastudio.com) as a multiple case study is carried out, which is the official website of the SMEs Bandung. SMEs that are used as a case study were randomly selected from a variety of industries (food, service, and crafts). The questionnaire distributed to respondents randomly to the citizens of Bandung and its surroundings. It was revealed that Zanana considered to have successfully utilized the role of color in brand building. This study also suggests that the application of consistent color can also be a determining factor of a visual identity system.  Keywords: identity, brand, SMEs, color, website
Co-Authors Ahmad Nur Sheha Gunawan AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Aldi Hendrawan Andreas Rio Adriyanto Ari Riadi Arry Mustikawan Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Didit Widiatmoko Dikmas Yanfaunas Putera Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Federico Doriana Pratama Jiwa Utama Lailla Nur Rohmah Mediany Kriseka Putri Mohamad Farid Rizqullah Mohammad Isa Pramana Koesoemadinata Nadia Sigi Prameswari Nur Auliani Puteri Rushar Nursheha Gunawan, Ahmad Patra Aditia Raden Muhammad Angga Darmawan Rahman, Yanuar Rama Sadrakh Situmorang Ramzy Adzhar Rizki Yantami Arumsari Rizky Arie Prima Riztama Prawita Rushar, Nur Auliani Puteri Siti Clara Soedewi, Sri Sri Soedewi Windy Ramadhanty