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Pengembangan Strategi Bisnis Tas Handmade Pada CV Cagho Prima Nusantara Zulfan Luthfi; Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1637

Abstract

The purpose of this study is to examine and analyze the development of the business strategy of CV Prima Nusantara, a company that focuses on the production of handmade bag. Handmade bag industry has emerged as a key player in the fashion industry, attracting consumers seeking unique and affordable goods. Using the SWOT analysis method, this study examines the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect the CV of the Primary Care Physician of Nusantara. When production costs and capacity are reduced to an extreme, design creativity, day-to-day design, and product quality become the most important factors. It is anticipated that CV Cagho Prima Nusantara will be able to develop innovative and flexible business strategies to maximize market share and train personnel. A SWOT analysis will be conducted to assist CV Cagho Prima Nusantara in maximizing internal resources, overcoming obstacles, and maximizing opportunities.
Pengaruh Kepemimpinan, Kepuasan Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan Pada PT Akur Pratama Cabang Yogya Riau Junction Bandung Elia Millenia Prayogo; Andika Mochamad Siddiq; Fanji Wijaya Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1650

Abstract

Akur Pratama's branch in Yogya Riau Junction is a retail establishment that operates as a department store or general store. This retail organization needs to support the enhancement of employee performance adequately. The insufficient supervision of superiors over subordinates has led to underwhelming performance, as evidenced by the leadership style employed, employee job satisfaction, and a lack of work discipline. This study assesses the impact of leadership, job happiness, and work discipline on employee performance at PT Akur Pratama Branch at Yogya Riau Junction Bandung. The study methodology is quantitative research, utilizing a descriptive and verification technique. The study sample has a total of 80 participants. The research findings indicate that leadership, job satisfaction, and work discipline favorably influence individual and collective employee performance. Job satisfaction, work discipline, and employee performance. Furthermore, the sample. The research findings indicate that leadership, job satisfaction, and work discipline favorably influence individual and collective employee performance.  
Strategi Pengembangan Bisnis Pada UMKM SilverEgg Alzan Zhafir Sidqi; Fanji Wijaya Fanji; Erna Herlinawati
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 2 (2024): Jurnal Ilmu Sosila, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i2.1787

Abstract

The chicken egg deals industry is confronting many challenges as egg deals play a part within the agribusiness and nourishment division, assembling the protein needs of people and representing one of the foremost predominant businesses worldwide. To make strides in the execution and victory of this industry, numerous businesses are utilizing SWOT investigation. This inquiry about extension is outlined to conduct a SWOT investigation for the chicken egg deals division to pinpoint its qualities, shortcomings, openings, and dangers. The primary research strategy utilized includes conducting field overviews to gather information. The results of this examination shed light on viewpoints such as item quality, competition inside the supply chain, and advancing shopper preferences. With these bits of knowledge, suggested commerce methodologies can be created to promote the execution and success of chicken-egg deals in this commercial center. The SWOT investigation recognizes qualities like tall item quality and highlights shortcomings like dependence on external feed supplies. It, too, distinguishes openings, such as developing requests for items, and dangers like competition within the advertising. Bits of knowledge from field overviews offer data on changing shopper inclinations and impediments confronted by industry players. This consideration provides an examination of advertising conditions. Recommends conceivable strategies to improve the position of the chicken-egg deals segment in this ever-changing showcase scene
Formulasi Perancangan Strategi Pengembangan Usaha Pada Avelina Parfum Atika Triya Subiya; Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 2 (2024): Jurnal Ilmu Sosila, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i2.1799

Abstract

This research aims to formulate a business development strategy for Avelina Parfume using SWOT and Business Model Canvas analysis approaches. The strengths, weaknesses, opportunities, and threats faced by Aveline Parfums are identified and analyzed in depth through a SWOT evaluation. The research methods used are descriptive qualitative methods. Primary data was collected through direct interviews with owners, employees, and consumers of Avelina Parfume. Secondary data is obtained from documents and literature on business development strategy at UMKM in the perfume industry. The company's strengths are product quality and brand image, while its weakness is dependence on a single supplier. Opportunities include increased awareness of local perfumes and online markets, with major threats coming from tight competition and changing consumer preferences. Based on the analysis, a new Business Model Canvas is recommended to improve competitiveness and growth potential. Improvement recommendations include diversification of suppliers, enhanced digital marketing, and product innovation according to consumer preferences. This strategy is expected to improve the sustainability of Avelina's business
Strategi Pengembangan Bisnis Usaha Mikro Kecil dan Menengah Angkringan Mas Ary Anggi Febri Vandana; Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 2 (2024): Jurnal Ilmu Sosila, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i2.1800

Abstract

The Indonesian business industry, especially MSMEs, is growing rapidly. With increasingly diverse consumer demands, business owners must change their strategies to maintain the continuity of their businesses and change their business models to suit progress. This is interesting research to study. Using SWOT model analysis, we can determine the potential and advantages of Angkringan Mas Ary to maintain the company. This research aims to find the methods needed for Angkringan Mas Ary. This research uses descriptive qualitative methodology. The research results show that the UMKM Angkringan Mas Ary already has eight business elements that must be considered when running a business, but there are still shortcomings in improving them. Primary data was obtained through documentation, observation and direct interviews with the owners and customers of Angkringan Mas Ary
Pengaruh Tingkat Pendidikan, Disiplin Kerja Terhadap Produktivitas Karyawan Bagian Produksi di PT. Kahatex Lisnawati Lisnawati; Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 2 (2024): Jurnal Ilmu Sosila, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i2.1804

Abstract

This study aimed to determine whether the level of education and work discipline affect the productivity of production employees at PT Kahatex. This research method uses quantitative with a descriptive and verification method approach; the sample in this study was 86 employees of the production department of PT Kahatex. The study's results showed that partially or the T-test of the Education Level variable had a positive and significant effect on the Employee productivity variable; this can be seen from the T count of 4.622 <1.992 T table with a sig level of 0.00 <0.05. The Work Discipline variable has a positive and significant effect on the Employee productivity variable; this can be seen from the T count of 6.579 <1.992 T table with a sig level of 0.00 <0.05. While together or through the F Test, the variables of Education Level and Work Discipline simultaneously significantly affect Employee productivity; this can be seen from the results of the F count of 35.725> 2.71 F table with a significance value of 0.000 <0.05. From the results of the validation of the lowest productivity values, namely 0.485, 0.476, and 0.477, here, the company PT Kahatex must be able to increase the results or output achieved by its employees and must be able to make production targets more efficient. Validation of the variables of the lowest education level values is 0.452 and 0.484; here, PT Kahatex employees must be able to improve the formal education of certain employees so that they have the knowledge and skills to carry out their duties properly. While the variable of work discipline with the lowest validation results of 0.317, 0.485, and 0.386 is still lacking in employee discipline, the company PT Kahatex must increase the level of attendance and ethics because the better the employee's work discipline, the higher the performance that will be achieved by production employees.
Formulasi Perancangan Strategi Pengembangan Usaha pada UMKM Gula Dezan Berkah dengan Business Model Canvas dan Analisis SWOT Siti Rohmawati; Fanji Wijaya
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1830

Abstract

This study aims to provide a business strategy for developing a business for UMKM Gula Dezan Berkah to see the weaknesses that the company has and get solutions to any existing problems; in this case, UMKM Gula Dezan Berkah must be able to innovate and be able to see opportunities and threats, with SWOT Analysis and Business Model Canvas as an effort to increase sales. In conducting research, UMKM Gula Dezan Berkah applied qualitative research methods using a descriptive approach. Data collection in this study is based on direct analysis, interviews with business owners, references to scientific journals, electronic books, and several other sources confirmed to be true after being collected into data in document studies. With the business model canvas, the research results obtained several recommendations from the SWOT analysis to achieve business development targets at UMKM Gula Dezan Berkah. Some of the results of the business model canvas proposal are in the Value Proposition section to use packaging that is more attractive than before, then in the Customer Relationship section to not only market products directly but can be through social media or online store applications and so on, of course with the best service, and in the Channels section to offer street vendors, and local traditional markets to introduce products directly, and increase sales in online shop
Strategi Pengembangan Bisnis Pada UMKM Makanan Sehat Warung Lotek Ibu Cucu Fanji Wijaya; Siti Nurpatimah
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1833

Abstract

This research was conducted using a qualitative method, which was prepared using SWOT analysis to find out what strategies are appropriate for developing the MSME business of the mother and grandson's look stall, especially with the existence of the same business, which could be a threat. Based on the research results using SWOT analysis, an overview of the position of Ibu Cucu's Lotek stall is in position IV, which means that Ibu Cucu's Lotek stall business is currently in a stable condition. To develop the Ibu Cucu Lotek stall business, after the analysis has been carried out and several known problems and the current position of the business is stable, the author suggests creating a new strategy for the MSME business actors of the Ibu Cucu Lotek stall to add employees so that it is not too burdensome when providing services to consumers and consumers as well. don't wait long when making a purchase. Then, for marketing, the author suggests registering your business on online platforms such as Gofood and Shopeefood to expand marketing and reach consumers further to find out about the products being sold. As technology develops at this time in the future, the author suggests providing payment via QRIS, Gopay, Dana, and Spay to make payments more manageable
Pengaruh Kepemimpinan, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan PT. Matahari Department Store Cabang Festival Citylink Bandung Fanji Wijaya; Oktaviani Dameria
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1836

Abstract

PT Matahari Department Store Festival Citylink Bandung Branch has a company vision to become the best department store that is customer-centered in providing solutions to customers. However, initial interviews with company management found that employee performance still needed to be improved, and there was a need for more leadership, discipline, and aspects of the employee work environment. Thus, this research seeks to find the influence of leadership, discipline, and work environment on employee performance. This quantitative research used a sample of 60 employees as research respondents. The research results found that leadership and discipline had a significant impact on employee performance partially, but the work environment did not. Meanwhile, the results of simultaneous testing found that all three variables simultaneously significantly impacted employee performance.  
Strategi pengembangan bisnis Tour dan Travel pada PT. Tiwikrama Tour Indonesia Aldira Abroury Moeryawan; Fanji Wijaya
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1851

Abstract

Tiwikrama Tour Indonesia is a company that deals with tour and travel transportation. PT. Tiwikrama Tour Indonesia has the following strengths: 1. Strategic location in the city center with good accessibility; 2. Consumer trust in car, tour, and travel services and weaknesses 1. Limited physical facilities and human resources (HR) that limit service capacity; 2. Lack of effective promotion and marketing to increase company visibility. 3. Operational opening hours, 3. Price cuts, 4. Unclear information media and Opportunities: 1. Utilizing technological advances as a tool for marketing and consumer rentals; 2. Increasing tourism sector in the city of Bandung, 3. Addition of vehicle units in demand from consumers, 4. Gaining trust from customers and threats that arise: 1. The emergence of many competitors, such as Tour and Travel, 2. More attractive offers related to promos and discounts by other companies exist, 3. Increasing rental prices. By using the Business Model Canvas method PT. Tiwikrama Tour Indonesia is expected to improve its business strategy to be more innovative and flexible to continue to follow trends and expand the market. Therefore, it is likely that this research will significantly contribute to PT's growth. Tiwikrama Tour Indonesia. The strategic steps that must be taken immediately are 1. providing the types of vehicles often rented by consumers, 2. Carrying out regular service or checks to provide security and comfort for consumers, 3. Social-Media such as Instagram, TikTok, and other websites are used as marketing media. 4. Designing applications to make it easier for consumers to rent.